Lindsay Rice Email and Phone Number

Responsible for development and execution of site content strategies, storytelling initiatives, digital promotions, search strategies, and operational system enhancements as well as system migrations. Aid in developing the strategy and roadmap to evolve the VinceCamuto.com website experience using customer insights and analytics. Provide direction, prioritization, and assist with the launch of new technical projects and partner with website vendors to meet our business needs and growth goals. Ideate, create, and manage all site content from backend development to Customer facing rollouts in a daily, weekly, and seasonal timeframe. Maintain collaborative partnerships with the Creative, Digital Marketing, Digital Merchandising, Product Management, IT & Development and Copywriting teams on a daily basis. Report on site and testing performance through weekly DTC check-ins, monthly business reviews (MBRs) and quarterly business reviews (QBRs), providing insights and recommendations for continuous improvement. Successfully assisted in growing the brand's eCommerce site from 2021 - 2024 +221% Traffic, +227% Revenue, and +30% CVR.

Responsible for online content strategies for all non-hanging product categories. Analyze web metrics to drive actionable insights and optimize the on-site customer experience. Strategize performance enhancements, test and assure quality digital enhancements within staging environments. Perform regular updates based upon business needs including creating and editing site navigation, sequencing of products, and reacting to marketing adjustments. Understand projected sell-through of each product and how the product is performing against expected plan on a daily basis. Be aware of upcoming site changes and work in advance to ensure all merchandising needs of each site change are met in a timely manner. Utilize the ATG Business Control Center content (BCC) management tool to manage all additions and changes to site merchandising and navigation. Manage third-party relationships that have customer facing solutions. Act as liaison between Distribution Centers as well as Customer Service inquiries on product content. Manage on site GWP/PWP marketing strategies.

This was a Contract position. Create fabric commitment contracts and pass AOQs to overseas vendors in Korea, Sri Lanka, and Vietnam. PO execution, maintenance, tracking, and trouble-shooting while working closely with logistics to ensure shipments were received as scheduled. Communicate and trouble shoot issues as they arise regarding fabrication, PO tracking, shipment shortages and overages. Update sales orders in SAP in partnership with Production Planner. Weekly status reporting on PO discrepancies and open order reports. Maintain floor set tracking and reporting. Assist in monitoring PSR for accurate information consistent with on order. Communicate regularly with Distribution Center, Planning and vendor partners and escalate critical issues to cross-functional partners.

This was a Contract position. Responsible for managing vendor samples, current sellers, and test merchandise for the Dressy Woven department. Assist in executing line plans for current and future merchandise. Present the line to Visual, Marketing, Test and eCommerce cross functional partners.

Coordinate and carryout day to day changes related to site content and merchandising. Manage the life cycle of a product including managing samples, inventory, pricing, web content, promotions. Introduce new processes and reporting documentation. Support special internal and external projects with third party vendors. React quickly and calmly within an ever changing customer read and react industry.

Project Manage the Path to Product (P2P) BBW website redesign with BBW cross-functional teams, as well as external partners. Project Manage microsite and online experience builds to evolve and elevate the BBW brand. Manage vendor relationships while supporting business leadership’s new project requests. Define new and existing processes and create supporting documentation.

Accountable for all phases of creating custom interactive e-Learning training solutions. Experience with a variety of solutions including e-Learning, e-Marketing, Learning Management Systems, and language localization. Work with client, team members, and account management staff to ensure projects are completed based on project scope, budget, established timelines, and quality standards. Simultaneously manage all components for multiple projects for clients including Emerson Network Power, McGraw-Hill, Under Armour, Honda of America. Oversee Account Management Internships and Image Specialists.