Social Media, Emerging Tech, and Digital Business

Social Strategy capability lead for both the Boston and Detroit offices. Creating digital and offline strategies, content, ideas and integrated campaigns where social is the leading lady. Continuing to build on the role described below and leading the social media business on PUMA, Buick, GMC, Dunkin’ Donuts, Art Institutes and Memorial Sloan Kettering. Recently: developed global “always on” media process, and deployed, celebrity/influencer campaign development, event driven social (e.g. X Games, New York Fashion Week, etc), and launched emoji keyboard. Other client experience includes: Eye Buy Direct, Harley-Davidson, Baskin Robbins. Boston Business Journal “40 under 40” winner in 2015. Active speaker in the community and nationally. Won a Bronze IAB MIXX Award for Brand Strategies/Objectives Product Launch, a SMARTIES Global Best in Show, a SMARTIES Gold Global Product/Services Launch, and a GOLD CLIO, all for Dunkin’ Donuts #WTFast. Won 2 silver Hatch awards & 2 bronze Hatch awards for multi-platform social work and illustration/design on PUMA. Won 4 gold, 3 silver, and 1 bronze Hatch awards for work on Dunkin' Donuts #WTFast.

Regularly ideating and creating strategies, ideas, activations, and tactics that will thrive in the digital space. Focused on the inseparable duo that is social and content. Lead in social strategy development, social/digital idea generation, community management, social best practices, influencer strategy and execution, social platforms, relevant media buys, and 3rd party tools and partners. Laser focused on measurable results. A leader and key contributor to all creative ideas, media plans, and analytic outputs. Currently spending days (and nights) building programs for Harley-Davidson, Memorial Sloan Kettering, PUMA, and Dunkin’ Donuts. Other client experience includes, Goodyear, Aflac, Ahold, Blackberry, Bully Boy, Cessna, Goodyear, Lenovo, and Victoria’s Secret. Won a Bronze Clio, 4 Hatch Awards for video and social multi-platform for PUMA

Brought onboard to build a social team at Digitas, team is now (in 2015) a capability, a huge step. As a director, primary client experience includes Harley-Davidson, Aflac, Goodyear, Cessna, and Victoria’s Secret. Worked to infuse social thinking into everyday brand work across a variety of accounts and to become the in-house social “go-to.” Primary responsibilities ranged from social strategy development to managing community management strategy and process, to building end-to-end social creative campaigns. Won 3 Hatch awards for innovative social work on Harley-Davidson.

Manager of entire social media strategy, as well as Facebook ad strategy. Responsible for implementation and upkeep on all popular social channels as well as in the financial realm. In charge of general marketing responsibilities including but not limited to: email campaigns, corporate website maintenance, blog content, development of partnerships and valuable relationships, roadshows, collateral for new business ventures, webinars, paid media, etc. Primary contact for the Currensee affiliate program and manager of all affiliate relationships. Responsible for general brand management and growth of the brand.

Handled all aspects of marketing, including but not limited to: tradeshows, social media, email campaigns, Google Adwords and Analytics, product and customer support, events and speaking engagements, demos, podcast (Workflow Junkies), blog, screencasts, knowledgebase, lead management, billing, promotions and giveaways, etc.

Developed an integrated social media plan, launched and maintained it. Conducted research and developed a phased plan for deployment, while consulting with the Fresh City team to make sure their social media initiative was/is sustainable.

Project managed and edited video for Productorials while trafficking application support requests.

Developed RFP’s and project proposals. Managed production of dimensional direct mailers, experience in Clients & Profits, search engine optimization, vendor relations, and research. Liaison between client and graphic design team. Intern to Senior Account Executive, assisting with day to day agency activities.