Innovated and launched a line of leakproof postpartum loungewear, a patent-pending invention revolutionizing comfort and functionality for new mothers.One-woman show running every aspect of the business, from performance marketing to content creation to manufacturing and operations.Mamalux has achieved significant market recognition with features in publications including USA Today, The Bump, Motherly, and more.Named a “Trailblazing Innovator” by the Pittsburgh Business Times' 2023 Fire Awards

Spearheaded marketing from inception, contributing to eight-figure sales in less than four years.Directed integrated marketing campaigns spanning e-commerce, social media, and retail for brand cohesion.

Enhanced digital presence of SI’s journalism via innovative content strategies.Collaborated cross-functionally with sales and development teams to craft sponsored digital experiences.

Defined brand voice across platforms, including in-store displays and social media.Narrated the journey of nearly 200 athletes preparing for the 2016 Rio Olympics under Team USA sponsorship.