Lindsay Bakelaar Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Serve as the hub for all client initiatives — owning the client relationship • Maintain in-depth knowledge of client brands, industries, and customers and use that expertise to ensure work is on strategy• Serve as the senior-most Client Service team member and provide final approval on all deliverables, ensuring that the work will drive clients' business objectives• Guide creative thinking, establish strategic vision, and identify opportunities for client growth• Lead a team of internal stakeholders to ensure client projects are completed on time, within budget, and at optimal quality• Attend and act as senior lead in high-level settings, such as strategic planning sessions, new business pitches, and contract negotiations and executions • Form impactful relationships with key contacts at accounts and earn their confidence as a trusted advisor in the social marketing space• Provide mentorship, leadership, and trainings to the client service team, including multiple direct reports• Develop and deliver dynamic presentations, including creative concepts, strategies, and reports, that convey agency's solutions to current and potential clients• Grow book of business through increased services and upsells and participate in new business pitches

New York, United States

• Managed contracts, renewals, scopes, and other legal agreements• Onboarded and trained new client service team members and led regular department meetings• Served as lead client contact, maintaining the day-to-day relationship and client satisfaction• Led establishment of brand content strategies for all clients• Reviewed deliverables to ensure adherence to established brand strategy• Prepared client reports to highlight hits, misses, learnings, and opportunities• Spearheaded client retention, contracts, and campaign finances• Developed and delivered pitch, capability, and strategy presentations• Drove growth of book of business through increased services and upsells

Greater New York City Area

• Served as lead client contact, maintaining the day-to-day relationship and client satisfaction• Led establishment of brand content strategies for all clients• Reviewed deliverables to ensure adherence to established brand strategy • Prepared client reports to highlight hits, misses, learnings, and opportunities • Spearheaded client retention, contracts, and campaign finances • Developed and delivered pitch, capability, and strategy presentations• Drove growth of book of business through increased services and upsells• Wrote scholarly and actionable blogs for the agency website

New York, New York

• Delivered new business pitches for various opportunities, many resulting in successful conversions• Built strategies for clients across organic and paid social • Flighted content and budgets across platforms, optimizations, and campaigns• Reported on content performance across a variety of key metrics and efficiencies• Managed and owned client teams throughout the length of the relationship• Conducted and completed robust research and strategic projects and presented to client teams• Wrote scholarly and actionable blogs for the agency website• Led strategy for the agency’s own internal marketing and lead generation efforts• Laddered executions up to $80,000+ in monthly creative budget with additional media spends• Ran strategy sessions and brainstorms for client work• Represented the agency and provided strategic insights on client calls and presentations• Mentored and assisted in managing other members of the department

New York, Ny

• Maintain all social media channels for agency and assigned clients• Complete editorial calendars and correspondence matrixes for media management• Draft and pitch press releases to target media and respective outlets • Manage brand editorial and content production and dissemination• Research, write, pitch, and place industry thought leadership and educational pieces• Rebrand and write client portfolios for agency website

New York, Ny

• Cultivated relationships with key social, media, and brand influencers• Managed all social platforms and content, from creation to dissemination and nurturing• Ran paid social, from creative to analytics, optimizing for CPA and relevancy score• Implemented review platform and its paid social and search integrations• Launched brand ambassador and affiliate program and managed all operations within• Engaged with community and grew audiences, awareness, leads, and direct sales• Produced and directed video shoots and developed other proprietary, branded content• Optimized blog and website for SEO and created ranking content around key topics• Effectuated link building campaigns with content partners and tools

Brooklyn, Ny

• Cultivated relationships with key social and media influencers• Managed all branded social platforms, content, and editorial• Tested and optimized website, product submission forms, and user experience• Set brand voice and visual guidelines• Engaged with community and grew audiences and awareness• Developed new customer leads and built database• Redesigned packaging and customer literature• Planned and executed official brand launch event

New York, Ny

• Set strategy for all owned social channels and audiences• Strategized, planned, and integrated social engagement and lead generation campaigns• Designed images and verbiage, set targeting, and scheduled over 50 posts daily across social• Monitored and nurtured community of over 5 million fans• Engaged in robust testing across platforms to continue innovating with organic and paid content• Ran paid fan acquisition campaigns leveraging company database• Planned and executed on paid social campaigns for internal advertising, affiliates, and sponsors• Enforced and maintained social media style guide for company• Managed content and traffic exchange with various partners• Pulled analytics and compiled reports to track growth against benchmarked goals• Oversaw owned social request form to manage interdepartmental needs• Wrote 1-3 pieces of content per day for AKC.org• Sourced, designed, and created short form social video content• Applied rigorous corporate ethics and standards to all content created and shared• Managed freelancer in a marketing support function

New York, Ny

• Produced social media calendar• Designed social engagement and lead generation campaigns• Executed campaigns and daily postings across social media channels• Monitored and nurtured social community of over 4 million fans• Wrote 2-5 pieces of content per day for AKC.org and WOOFipedia.com• Compiled and disseminated reports outlining daily press coverage and sentiment• Researched, wrote, and submitted weekly informational pieces to McClatchy Tribune• Pulled analytics and compiled reports to track growth against benchmarked goals• Managed company invoicing and time-keeping processes

Goshen, Ny

• Assisted with the set-up and execution of Healey Brothers’ cause marketing and philanthropy • Enhanced Healey Brothers’ community outreach through local events, giveaways, and promotions• Liaised between nonprofit organizations and Healey Brothers to reach shared goals• Partnered with schools/communities to hold Drive 4 UR School and Drive 4 UR Community events• Conducted customer surveys to gauge experience with and overall impression of the brand

New York, Ny

• Maintained all social media channels of integrated marketing campaigns for agency and all clients• Completed editorial calendars and correspondence matrixes for all clients• Drafted and pitched press releases to target media and respective outlets for all clients • Assisted in event production for various client product and collection launches• Participated in brand and business development projects and brainstorming for clients • Represented agency at NYC Design Week and International Contemporary Furniture Fair

New York, Ny

Completed a full-time, accelerated M.S. program in Marketing & Communications, with integrated internship program, hands-on field experience, and Master's Research Thesis.

New York, Ny

• Completed population analysis and audience research according to park's objectives• Identified target based on demographic, behavioral, and psychographic segmentation schemes• Developed positioning statement and media plan to reach target and move them to desired action• Budgeted communications channels to respect the park's monetary limitations

Binghamton, New York

• Represented Binghamton University to potential students and alumni as a brand ambassador• Hosted benefits for alumni affairs• Guided potential students through informational sessions on school programs and lifestyle

Binghamton, New York

• Constructed lesson plans that integrated two different programs into a hybrid writing class• Created an online class directory including photos and contact information on class website• Lead group projects and discussions on assigned topics concerning literacy in America• Held individual conferences with each student to improve their writing and proposed final grades

Goshen, New York

• Served as event coordinator for Congresswoman Hayworth• Created a Google Maps program to monitor Congresswoman Hayworth's district service in 2011• Managed congressional campaign and reputation with constituents via calls and on-site visits• Represented Congresswoman Hayworth at mobile office hours and government events

Master Of Science (M.S.), Communications, Magna Cum Laude, 3.69 Gpa

Bachelor Of Arts (B.A.), Philosophy, Politics, And Law, Summa Cum Laude, 3.95 Gpa

Activities and Societies: Binghamton University Student Ambassadorship Program & Phi Beta Kappa Academic Honors Fraternity