Lindsay studied Journalism at the University of Missouri, Columbia and began her career in Marketing Communications by working at Buckingham Strategic Wealth, DreamCatcher Publications and Wells Fargo. While she enjoyed Corporate Communications and writing books, she felt she was missing a bigger opportunity to connect with and bring value to the lives of others in a more meaningful way. When she entered the award-winning Millstadt Falls for the first time, she fell in love with the designer (Caleb Bauer, 5 Under 40) and his unique ability to build large cascading waterfalls. With 500 feet of vertical fall that pump 50,000 gallons of water per hour and look like real falls in nature, his man-made waterfalls display the power of water; they married in his falls.As Chief Marketing Officer for Bauer Falls, Lindsay provides strategy and creative content to advance the company’s position as a man-made waterfall artistry. She is honored to represent Caleb’s eco-builds that enrich lives with his natural falls, as she believes nature is where we find ourselves. An avid lover of the Fine Arts and former competitive dancer and choreographer, she fuses her love of art and writing with her love of nature through her creative role in promoting natural large-scale waterfall artistry. In addition, her father brought the blue Shop Towels to the world in his role as SVP at Kimberly-Clark, a Global Do-It-Yourself Business; an entrepreneurial business of Kimberly-Clark that sells and markets professional grade products into the retail channel working with key customers such as Wal-Mart, Target and Home Depot. Growing up seeing what is possible with a truly desirable product, Lindsay’s goal is to bring awareness to the power of running water via man-made artisan waterfalls. Our clients hire us to design and build expansive falls on their estate, commercial property or secondary land. Caleb hand-selects and sets every natural stone boulder to ensure his artistry stuns.Each water feature is eco-friendly with little water waste and provides healthy environments for wildlife and birds.