Lindsay Bennett Email and Phone Number

Lead content design and strategy for bilateral and agent syndicated loans, lines of credit, supply chain finance products, and ACH payments.

Led content design for lending and foreign exchange (FX) payment features in commercial investment and corporate banking wholesale transformation project. Partnered with stakeholders across content, design, product, accessibility, research, and legal. Wrote UX microcopy, error messaging, and help materials.

• Collaborated with a diverse, global team to inform and engage an international audience of students, parents, and education agents. Supported lead generation and nurturing in all recruitment channels.• Led US content for web, blogs, print, PPC campaigns, and video. Consulted on US social media content.• Recruited and supported 11 student influencers from 10 countries.• Conducted qualitative user research in 7 international markets, informing strategy for marketing assets.• Created US university digital resources packs for education agents. Kaplan has 700+ digital representatives around the world and a presence in 100+ countries.• Crafted editorial content to bolster thought leadership.• Conducted competitor analysis for positioning and messaging.• Led COVID digital messaging strategy. • Conceptualized and drove animated explainer video series.

• Managed co-branded content for 13 US university partners and 1 national consortium. Ensured content aligned with editorial and style guidelines of Kaplan and university partners. Localized content to American English.• Led content build for product microsite. Managed content for embedded mirror sites.• Led US content migration for website consolidation project.• Organized campus photo and video shoots. Filmed and edited on-camera interviews. • Maintained online degree finder copy for 1,000+ US university program and degree options, highlighting key facts and selling points.• Created video content in English and Chinese (Mandarin).• Gathered 150+ unique student, parent, staff, and professor testimonials.

Managed bilingual office and collaborated with partners and organizations in the US and China. Designed cross-cultural programming for domestic and international audiences. Conducted usability testing for mobile language learning app. Organized major annual events, including Lunar New Year celebrations and a regional Chinese language competition.

Co-managed team of 14 full-time staff serving 47 graduate programs that spanned 5 schools and 3 campuses. Improved processing and tracking of more than 10,000 applications per year. Represented the Pace brand at fairs, information sessions and domestic and international recruiting tours.

Managed program for 70+ PhD students. Improved internal organization of student data for more efficient and accurate reporting. Managed program website. Launched thematic newsletter focused on student and alumni stories. Assisted senior faculty Project Investigator with submission of multi-year federal training grant applications.