Collaborating with a diverse array of B2C and B2B industries. My focus lies in defining compelling brand messaging, launching innovative products, and providing strategic guidance on creative and marketing initiatives. My approach is rooted in a deep understanding of market dynamics and consumer behavior, ensuring that each project not only meets but exceeds business objectives.

We specialize in guiding brands towards uncovering their distinctive sonic identity and crafting tailored musical atmospheres through personalized curation and original music production. I am dedicated to delivering bespoke sound solutions across diverse platforms, including physical spaces and branded playlists, aiming to evoke specific emotions, drive desired behaviors, and create enduring memories for our clientele. Leveraging collaborative efforts with renowned music producers, I seamlessly… Show more We specialize in guiding brands towards uncovering their distinctive sonic identity and crafting tailored musical atmospheres through personalized curation and original music production. I am dedicated to delivering bespoke sound solutions across diverse platforms, including physical spaces and branded playlists, aiming to evoke specific emotions, drive desired behaviors, and create enduring memories for our clientele. Leveraging collaborative efforts with renowned music producers, I seamlessly merge expertise in brand marketing and music production, ensuring the flawless execution of projects and the fulfillment of our clients' unique visions.Key Contributions during this tenure include:* Secured Paramount Group, a prominent NYC corporate real estate firm with nine midtown buildings, as inaugural client.* Directed music creative vision and curated entire music selection for Paramount Group's high-end luxury amenities club, including restaurant, cafe, wellness center, and business hub.* Established distinctive music and sound identity for Paramount Club, contributing to its successful opening and generating interest among its membership base. Show less

Island is a lifestyle brand born under the California sun. We create cannabis products that are approachable, simple, transparent, and the perfect complement to any good time. With a variety of on-the-go consumption methods available for consumers to enjoy, we encourage our consumers to go out and seek their next adventure — with Island in tow. As Vice President of Marketing at a lifestyle brand cannabis startup, I spearheaded marketing, product, and communications strategies, reporting… Show more Island is a lifestyle brand born under the California sun. We create cannabis products that are approachable, simple, transparent, and the perfect complement to any good time. With a variety of on-the-go consumption methods available for consumers to enjoy, we encourage our consumers to go out and seek their next adventure — with Island in tow. As Vice President of Marketing at a lifestyle brand cannabis startup, I spearheaded marketing, product, and communications strategies, reporting directly to the CEO. Overseeing a dynamic team of 16 professionals across various domains including brand and digital marketing, trade and activations, creative design, product development, and public relations, I ensured alignment with organizational goals. Managing the director of product and nurturing relationships with three agency partners, I maintained a cohesive approach to branding and messaging. I also took charge of our digital media infrastructure, implementing targeted social media campaigns, website optimizations, and email marketing initiatives.Key Contributions during this tenure include:* Attained 25% increase in annual revenue during inaugural year, doubling 2x by culmination of 2020.* Established first social impact partnership with Last Prisoner Project; centering on criminal justice reform concerning nonviolent cannabis convictions.* Coordinated successful rebrand and advancement tasks, encompassing inauguration of new consumer-facing website, inventive brand manual, eco-friendly packaging revamp, and refinement of brand essence and principles.* Conceptualized and executed brand transformation strategy within divisive cannabis industry, emphasizing accessibility and lifestyle appeal over traditional corporate identity. Spearheaded overhaul of product strategy, packaging, and overall brand image to position company as lifestyle brand rather than solely cannabis entity. Show less

Playboy leverages its brand IP across a wide range of licensed products and experiences including apparel, accessories, fragrances, and home goods. Playboy’s licensing business generates $1.5B+ in annual global retail sales.I led a dynamic team and collaborated closely with our agency partner, CAA, to drive marketing and licensing initiatives in alignment with brand objectives. One notable achievement was orchestrating the marketing and communication strategy for the grand opening of… Show more Playboy leverages its brand IP across a wide range of licensed products and experiences including apparel, accessories, fragrances, and home goods. Playboy’s licensing business generates $1.5B+ in annual global retail sales.I led a dynamic team and collaborated closely with our agency partner, CAA, to drive marketing and licensing initiatives in alignment with brand objectives. One notable achievement was orchestrating the marketing and communication strategy for the grand opening of Playboy Club NYC, which garnered significant media coverage. I also played a pivotal role in ensuring brand integrity and innovation across international markets through oversight of product and packaging design processes. I spearheaded impactful collaborations with renowned brands such as Moschino, Burton, and Supreme, resulting in heightened brand visibility and increased revenue streams.Key Contributions during this tenure include:* Led entertainment program ad sales for events, such as VIP Red Carpet Super Bowl event, maximizing brand exposure and revenue; securing global sponsors, such as Dodge and Bud Light.* Steered global marketing initiatives for Playboy's diverse product licensing, entertainment, gaming, and events, spanning 150+ categories in 120+ countries; driving $1.5B+ annual retail sales.* Achieved 250% revenue increase by relaunching PlayboyShop.com and implementing e-commerce marketing strategies. Show less

I spearheaded the development of customized marketing strategies, integrating influencer initiatives, social media campaigns, events, video content, and expansive photoshoots to amplify engagement and enhance brand visibility for specific licensees and partners. I led the American representation of international gaming and club partnerships, orchestrating a spectrum of events spanning lounge and hotel venues, poker tournaments, and diverse FanDuel programs, strategically designed to optimize… Show more I spearheaded the development of customized marketing strategies, integrating influencer initiatives, social media campaigns, events, video content, and expansive photoshoots to amplify engagement and enhance brand visibility for specific licensees and partners. I led the American representation of international gaming and club partnerships, orchestrating a spectrum of events spanning lounge and hotel venues, poker tournaments, and diverse FanDuel programs, strategically designed to optimize brand exposure and drive revenue streams to new heights.Key Contributions during this tenure include:* Established and managed top-tier licensing partnerships with globally recognized brands, including Moschino, Marc Jacobs, Burton Snowboards, and Dolce & Gabbana; enhancing brand presence and extending market outreach.* Facilitated collaboration between media and licensing divisions; promoting seamless interdepartmental processes to streamline operations and drive synergy in brand marketing endeavors.* Launched various new product categories on a global scale, such as BIOFIT x Playboy and Devassa Beer x Playboy Show less

Global Licensing

I led the creation of 360-degree marketing programs for esteemed advertisers including Netflix, Fox, Paramount, and Warner Bros. My role involved orchestrating integrated marketing initiatives, spanning from prestigious red-carpet affairs to digital productions and impactful social media endeavors. I orchestrated premier advertising placements for flagship events like the Super Bowl, ensuring maximum brand visibility and engagement. Crafting compelling content marketing campaigns tailored to… Show more I led the creation of 360-degree marketing programs for esteemed advertisers including Netflix, Fox, Paramount, and Warner Bros. My role involved orchestrating integrated marketing initiatives, spanning from prestigious red-carpet affairs to digital productions and impactful social media endeavors. I orchestrated premier advertising placements for flagship events like the Super Bowl, ensuring maximum brand visibility and engagement. Crafting compelling content marketing campaigns tailored to the unique needs of key clients such as Paramount and Netflix was also central to my responsibilities. I formulated digital advertising strategies covering desktop, mobile, and social media platforms for Playboy, optimizing brand reach and engagement.Key Contributions during this tenure include:* Executed integrated digital and print marketing campaigns for premier advertising agencies.* Attained 200+ million press impressions per campaign launch; amplifying media coverage and brand visibility.* Implemented high-value digital strategies surpassing $100K for entertainment, spirits, and automotive affiliates.* Secured over 25 bespoke 360-multi network digital marketing programs for esteemed partners, including Netflix and Universal Studios. Show less

I oversaw 50+ advertisers throughout the US and Canada, achieving remarkable results including a phenomenal 200% increase in digital advertising. Over the course of 12 months, I demonstrated exceptional growth, transitioning from a Sales Marketing Coordinator to a Digital Advertising Manager, driving expansion across various digital advertising accounts. With a keen focus on strategy and execution, I directed a team of three talented digital media planners and coordinators, ensuring seamless… Show more I oversaw 50+ advertisers throughout the US and Canada, achieving remarkable results including a phenomenal 200% increase in digital advertising. Over the course of 12 months, I demonstrated exceptional growth, transitioning from a Sales Marketing Coordinator to a Digital Advertising Manager, driving expansion across various digital advertising accounts. With a keen focus on strategy and execution, I directed a team of three talented digital media planners and coordinators, ensuring seamless operations and impactful campaignKey Contributions during this tenure include:* Increased traffic and new business through relaunch of company website.* Generated $2.1M+ in advertising revenue for Outside Online within 18 months.* Revitalized primary national advertising sales event, attracting elite clientele and agencies. Show less

The mission of the Glamour Gals Foundation is to inspire and organize teen volunteers to provide ongoing companionship and complimentary beauty makeovers to women living in senior homes.As Director of Development, my core responsibilities included: event production, public relations and communications, fundraising, and working with the Founder on all priority initiatives.

Public relations for television shows and film