Lindsay Botha Email & Phone Number

Cape Town

Appointed to run the marketing function on a contract basis at Northstar. This includes, creating a new brand identity from a message and visual perspective. Supporting this new brand by carrying it through all marketing collateral. Budget creation and management. Creation of a new NS website, brochure, etc. Advertising strategy and brand awareness campaign. General day to day marketing responsibilities such as creating mailers for the adviser base, to keep in constant communication… Show more Appointed to run the marketing function on a contract basis at Northstar. This includes, creating a new brand identity from a message and visual perspective. Supporting this new brand by carrying it through all marketing collateral. Budget creation and management. Creation of a new NS website, brochure, etc. Advertising strategy and brand awareness campaign. General day to day marketing responsibilities such as creating mailers for the adviser base, to keep in constant communication, updating website with fresh new content and ensuring this content is marketed to advisers and social media. Ensuring all areas where Northstar is present in the public domain, including LISPs houses accurate and relevant information on Northstar. Show less

Cape Town

Two relatively new businesses requiring substantial marketing assistance. Contracted to initiate marketing processes such as:-• Content creation:- Brochures, Mailers, Newsletters, Minimum Disclosure Documents• Consistency of content:- ensure content is consistent across all marketing mediums, such as brochure, website, mailers, social media, presentations• Formalise communication processes:- initiate a communications plan outlining various communication avenues and what is… Show more Two relatively new businesses requiring substantial marketing assistance. Contracted to initiate marketing processes such as:-• Content creation:- Brochures, Mailers, Newsletters, Minimum Disclosure Documents• Consistency of content:- ensure content is consistent across all marketing mediums, such as brochure, website, mailers, social media, presentations• Formalise communication processes:- initiate a communications plan outlining various communication avenues and what is communicated by each of these.• Updating design and content of both websites Show less

Responsible for Marketing and Brand Management at RECM. This includes developing a marketing and brand strategy and ensuring the effective tactical delivery of such to grow our brand awareness and increase client loyalty and retention. Responsible for all marketing communications across various marketing channels, PR, social media, website, client engagement functions, etc. Effective relationship management with suppliers and stakeholders. I am a highly focused and driven individual who is… Show more Responsible for Marketing and Brand Management at RECM. This includes developing a marketing and brand strategy and ensuring the effective tactical delivery of such to grow our brand awareness and increase client loyalty and retention. Responsible for all marketing communications across various marketing channels, PR, social media, website, client engagement functions, etc. Effective relationship management with suppliers and stakeholders. I am a highly focused and driven individual who is detail oriented. I am passionate about marketing and how it can help build a global business. Understanding of the affects of the social media world in marketing. Word of Mouth marketing and reputation management is key. Show less

Cape Town Area, South Africa

I was employed to run with African Harvest’s entire re-branding initiative which evolved into the branding of Sygnia. A company that formed out of African Harvest subsequent to the take-over of African Harvest by Cadiz. Other responsibilities included:-Managing relationships with agencies and suppliers: Production of marketing collateral, gifts, sponsorship material and advertisingInvestment Reporting: African Harvest had recently launched their Manco so I was responsible for… Show more I was employed to run with African Harvest’s entire re-branding initiative which evolved into the branding of Sygnia. A company that formed out of African Harvest subsequent to the take-over of African Harvest by Cadiz. Other responsibilities included:-Managing relationships with agencies and suppliers: Production of marketing collateral, gifts, sponsorship material and advertisingInvestment Reporting: African Harvest had recently launched their Manco so I was responsible for providing extensive marketing support to the retail team through investment reports, sales aides, fund drivers, market comments and assisting with fund queries. Show less

Cape Town Area, South Africa

Provide Specialist Investment Reporting to Sales team in assisting them to communicate effectively with IFA’s. These include monthly and quarterly performance reports, as well as offshore and local market updates. Identifying ways to use relevant investment content for sales by creating and continuously improving previous sales aides, keeping them up to date and fresh.

Cape Town Area, South Africa

Provide multimedia work for Investec Asset Management Global. Ensure all work emanating from asset management is in line with Group look and feel. Monitor consistency and professionalism. Design templates for Global Asset Management. The design and execution of introductory videos, animations and html/flash invitations for roadshows and other large presentations. Ensuring the roadshows and all marketing material displayed is brand consistent.Ad liaison in South Africa and Botswana:… Show more Provide multimedia work for Investec Asset Management Global. Ensure all work emanating from asset management is in line with Group look and feel. Monitor consistency and professionalism. Design templates for Global Asset Management. The design and execution of introductory videos, animations and html/flash invitations for roadshows and other large presentations. Ensuring the roadshows and all marketing material displayed is brand consistent.Ad liaison in South Africa and Botswana: Media relationshipsDeveloped database of relevant advertising/media contacts to keep abreast of forthcoming surveys & advertising opportunities. Maintain schedule of upcoming surveys. Create brief for agency to start design process. Liaison with Media Relations company to place ad – must ensure relevant positioning in papers and non conflict with other Investec Ads. Manage Ad budget spend and invoice payments – to ensure availability of funds for further advertising.Brand ManagementEnsuring that the regular marketing material prepared by Investec Asset Management staff is compliant with our brand and identity and that the look and feel is consistent across all our marketing. Involved with external agencies when redesigning marketing material – to ensure they understand the brand and marketing requirements across all marketing material. Show less

Cape Town Area, South Africa

My responsibilities involved interpreting briefs from NIBAM Management and preparing all the New Business Pitch presentations for the entire division. My presentation skills developed extensively while employed at NIBAM and I was headhunted by a consultant for Investec Asset Management.

Diploma In Marketing, Marketing And Brand Management

Studied part time whilst employed at Investec Asset Management.

Social Media

Social Media Course included: Facebook, Twitter, Linked-In, Google + for business

Multimedia Diploma, Web Page, Digital/Multimedia And Information Resources Design

I studied this part time whilst employed at Investec Asset Management.

Education record