•Developed high-level marketing strategies to position the brand competitively within the luxury jewelry market.•Conducted market research to identify primary and secondary target audiences, to guide marketing strategies and inventory purchasing decisions.•Oversaw project management for website development, SEO, SEM, email marketing, social media, copywriting, eCommerce optimization, and all creative materials, including international and local print advertising and direct mail campaigns.•Collaborated with management to leverage existing influencer relationships and secure new local and national partnerships and sponsorship opportunities, to help drive brand awareness and sales.•Supported management on back-end functions of the Shopify platform, including optimizing product listings, data analysis, and site optimization to maximize online sales.•Partnered with owners on new business development efforts for both in-store and eCommerce growth.

•Sales management for a hemp CBD company, serving as the direct liaison between owners, territory sales managers, and district wholesale partners.•Managed client relations by engaging key accounts to maintain optimal inventory levels and ensure consistent order placement.•Handled lead management, conversion, and closing, driving growth across all sales territories.•Administered backend CRM management, maintaining accurate and organized account information to support team operations.•Coordinated order placement and billing, including follow-up with past-due accounts.•Assisted owners with backend Shopify management to enhance eCommerce performance.

•Contributed to high-level business planning, growth strategies, and marketing material design.•Managed all member communications, including inquiries, sales flows, and account changes.•Oversaw payment processing, including failed payments and card expirations, ensuring timely reconciliation.•Administered and troubleshot backend setups for Zen Planner and Hybrid Athlete Foundation software.•Drafted and distributed member newsletters.•Managed all website design and search engine optimization.•Supported management with gym upkeep, event planning, promotion, and day-of facilitation.•Coached 11-15 classes per month, and participated in or led monthly coaches training.

•Designed, launched, and continually optimized an eCommerce store via Shopify, driving year-over-year growth in online conversions and sales.•Administered Shopify backend functions, including product data imports and updates; recognized for expertise in Shopify management.•Co-managed day-to-day online store operations, including customer service, order fulfillment, shipping logistics, and inventory management.•Managed and optimized paid search campaigns and SEO to compete effectively against larger corporate competitors.•Developed and implemented email and social media marketing strategies, utilizing automation to increase efficiency while maintaining high performance.•Collaborated with the owner on business strategy development to maintain market competitiveness.

•Founder and owner of boutique digital marketing agency, Samata Digital.•Samata Digital offers a variety of strategic marketing services to help establish, grow or optimize your business. Services range from business plan development, website development, search engine optimization, social media and email marketing, graphic design, blog writing, copywriting, consulting and more. •The Samata Digital team has over 15 years of experience in the world of digital marketing, advertising, copywriting and design.•We make it our mission to pour our best ideas and work into every project, for every client. We are creative, hardworking and find joy in helping you achieve your entrepreneurial dreams.

Samata Living offers online classes and courses, personal training, 200-hour yoga teacher trainings, in-person and online coaching, workshops and seminars in a variety of wellness and fitness topics such as; strength training, Ayurveda, meditation, mantra, breath work, handstands, arm balances, the energetic anatomy, reiki healing and more. View our online courses today at samataliving.com

•Sadhana Yoga School offers 200-hour and 300-hour yoga teacher training programs and retreats held worldwide in popular destinations such as Bali, Costa Rica, India, Sri Lanka, Guatemala and more. •Students can receive their primary yoga teacher training certification by completing a 200-hour yoga teacher training, or for those looking to advance their studies students may complete a 300-hour advanced yoga teacher training. My Credentials and Experience•500-Hour Experienced Registered Yoga Teacher via Yoga Alliance with over 1,000 teaching hours•Rocket Ashtanga Certified Yoga Instructor•200-Hour Yoga Ayurveda Instructor•Certified Reiki Practitioner

•500-Hour Experienced Registered Yoga Teacher via Yoga Alliance, Rocket Ashtanga Yoga Instructor. I currently teach all levels of practitioners, with an emphasis on alignment, the subtle body, meditation and healing. I have experience teaching group, large group, and private clients in the styles of multi-level vinyasa, Rocket Ashtanga, Fluid Power Yoga, Yoga Ayurveda, Yoga for Beginners, Gentle/Restorative Yoga, Guided Meditation and more. •My teaching style is intentional, challenging, heart-felt and energy-aware.•I believe that nurturing a child-like sense of wonder is what keeps us young at heart, along with the openness to receive and experience new things each and every day--both on and off of our yoga mats! My journey with yoga has helped me to find strength, fluidity and balance in my life, career and relationships with others. I have a passion for learning, writing and helping others heal.Training and Certifications:•500-Hour Experienced Registered Yoga Teacher (E-RYT) •Rocket Ashtanga Certified Yoga Instructor•200-Hour Yoga Ayurveda Instructor•Certified Reiki Practitioner

Leadership:•Established a deeper understanding of Pilot Media’s revenue history, business goals & growth strategies via a mentoring relationship with the Content Marketing Manager.•Collaborated with management to restructure the CM team so as to better serve clients, streamline project management & increase opportunities for new business.•Advocated the need for additional human resources through data-driven proposals that led to the hiring of new content marketing team members.•Achieved significant revenue growth across all client accounts year-over-year. •Excelled in both client & peer relations by establishing credibility and trust in a consistent & professional manner.•Exhibited strong leadership abilities by effectively coaching peers, training new hires & delegating tasks in a positive and inspiring manner.Content Marketing:•Led content marketing efforts for 8 clients, including 4 of Pilot Media’s highest-spending digital advertisers.•Expanded content marketing strategies, tasks & campaign management to include social media marketing, email marketing & native advertising. •Worked with management and peers to launch PilotOnline.com’s first native advertising campaign by directing the program’s content strategy, article production & publication.•Successfully managed the strategic planning, brand management, budget planning, advertising strategies, content development (native adv. content, blogs, social media posts, ad copy, graphic design, email copy, press releases, user-generated content) & client communication.•Partnered with the Content Marketing team’s Social Media Specialists on reputation management, reporting & social media advertising strategies.•Collaborated with Pilot Media SEO/SEM teams to construct content strategies that both contributed & added value to existing keyword campaigns.•Implemented multiple data collection strategies across digital platforms for re-marketing campaigns, consumer intelligence & competitive landscaping.

Strategic Planning:•Collaborated with management in the ongoing development of Pilot Media's B2B and B2C plans for providing competitive social media solutions in the Hampton Roads market and beyond.•Developed robust, research-driven social media plans and proposals for agency clients, digital partners and consultative clients.•Made strategic recommendations for social media tactics, resources and timelines that both supported and increased the effectiveness of clients' marketing strategies.Social Media Management:•Successfully executed all stages of social media management (planning, content creation, scheduling, posting, monitoring, interacting and reporting) for multiple clients with multiple social media accounts and blog platforms.•Leveraged and created efficiency tools to expedite social media management tasks in order to provide quality solutions for a growing number of clients.•Managed all stages of clients' paid social media campaigns, in alignment with conversion or audience acquisition goals. •Created client-specific monthly, quarterly and annual reports on key analytics, translated into actionable insights and data to guide future efforts.Content Marketing: •Developed ongoing content strategies and solutions for clients, including custom content creation, curation of relevant and noteworthy content, and the solicitation of user-generated content.•Collaborated with Pilot Media SEO and SEM teams to construct social media plans and content strategies that both contributed and added value to existing keyword campaigns.•Implemented multiple data collection strategies across digital platforms for re-marketing campaigns, consumer intelligence and competitive landscaping.

•Composed over 50 various strategic writing pieces such as advertisements, direct mail letters, press releases, pitch letters and feature stories to be published in local newspapers.•Helped promote and open the Fat Frogg as a new establishment which has since grown into a million-dollar restaurant and bar. •Worked 25+ hours per week bartending and waiting tables in conjunction with an 18-hour course load.

•Developed international business experience and an understanding of media landscapes in both Ireland and the UK, advancing interpersonal communications skills within a foreign work environment.•Facilitated UK coverage for Irish brands such as VOYA Organic Beauty, receiving placement in high profile publications such as Vogue, Cosmopolitan, Glamour and Elle. •Participated in media relations activities and 360° event management for various brands such as Pukka Ayurveda and international client, Premium Distribution.

•Developed various promotional videos, logos, digital advertisements, radio and television PSAs, photo galleries and brand extensions.•Participated in an agency environment by interacting with colleagues and clients such as Earth Share NC, Reach Out and Read, Alamance Regional Medical Center, Durham Arts Council, Burlington Downtown Corporation and Elon University’s iMedia Graduate Program.

•Served as primary liaison between Live Oak Communications and publicly traded client, Esteem Athletic.•Generated campaign plan, $5,000 budget and pitch for the Esteem Athletic introductory campaign.•Created online and offline media materials, ran social media campaigns, tracked consumer engagement through Google Analytics and worked to establish brand identity for Esteem Athletic.

•Contributed to daily account activities within a full-service agency setting, engaging in projects through all stages of research, planning and implementation.•Assisted the public relations team in promoting the STIHL Tour des Trees event by coordinating media events, writing and editing press releases that facilitated nation-wide coverage. •Monitored media trends, conducted research and was an active participant in brainstorming sessions.

•Competed with peers to generate and pitch a campaign for non-profit organization, Tristan's Quest, receiving executive approval for planned implementation in 2014. •Drafted all campaign materials including proposal, graphics, advertisements and an item-specific budget. •Conducted research on industry trends in both non-profit and childhood development sectors.