Lindsay Chu Email & Phone Number

Dallas, Tx, Us

• Build and manage Marketo programs to support various marketing initiatives, including client-hosted events, engagement nurtures for multiple industry segments, and content syndication • Configure and troubleshoot workflows to optimize content creation and scheduling, conversion tracking, and customer journey mapping• Develop governance calendars for multiple clients to provide a comprehensive view of all active marketing programs by campaign length, type, industry, marketing tactic, etc. • Transform email campaign metrics, website engagement, and active marketing funnel data into insightful reporting decks to help clients review and continuously optimize digital engagement• Host office hours for clients and team members to troubleshoot and solve various technical issues

Summarized marketing literature on synthetic controls and quasi-experimental data into weekly reports, and provided recommendations for Dr. Li's research paper entitled, "Augmented Difference-in-Differences: Estimation and Inference”.Collaborated with Dr. Kathy Li of UT's Marketing department to propose an improved Difference-In-Differences (DID) method.

Austin, Texas, United States

Developed weekly graphics for Healthyhorns Instagram, which provides over 4K followers with health resources and recommendations. Managed social media content on the app Monday, scheduled posts on Buffer, and strategized new initiatives based on analyzing metrics and discussing with both UHS staff and interns.Executed a “This or That" Story campaign that resulted in 300% engagement growth.

Served as principal data analyst for a design research project aimed at providing digital tools and assistance to Texas universities during COVID-19. Curated and managed a database of 190 universities and acquired info of over 200 faculty members to contact about their online teaching experiences.

Bachelor Of Business Administration - Bba, Marketing

Minor in Management Information Systems Certificate in Applied Statistical Modeling

Supply Chain Management

During this 5-week McCombs study abroad program, I gained insights into manufacturing and operations by studying the journeys of 4.