Lindsay Easom Email & Phone Number

New York, United States

New York, United States

New York, United States

• Developed brand positioning and designed web, app and out-of-home assets for several client campaigns, including Resy’s Covid-19 strategy, Resy + Amex’s acquisition rewards program and several other campaigns.
• Established Boomshot’s brand narrative into a cohesive creative vision by creating social assets as well as redesigning the company website. Increased followers across all social channels by +2000% and secured over.
• Concepted and designed digital, print and out-of-home assets for clients like Michelob Ultra, MoMA and Resy, versioning out up to 20 pieces of social creative per project, ranging from airport digital boards, to city.
• Shot and edited footage and designed social assets for brands such as Bud Light and MSNBC to further enhance each brand’s creative campaigns for brand activations and social refreshes.
• Assisted in editing commercials, branded content and digital shorts for clients such as NBA2K, Condé Nast and ESPN.

Greater Los Angeles Area

• Edited videos and electronic press kits and created strategic PR and marketing plans for upcoming series’ releases like Better Call Saul.
• Collaborated with creative team and VP of Production & Promotions to create and distribute new media for campaigns like ABC‘s Alex Inc.
• Worked with executives to strategically promote Sony’s pilots and series for award shows like the Emmys.

Greater Los Angeles Area

• Edited and selected print and digital exclusive photos for different outlets such as Variety, New York Times, etc. using Bridge, Photo Mechanic and Image.net
• Brainstormed creative concepts and sketches for several fall 2017 releases
• Collaborated with publicity team and cast and crew to select photos from movies, premieres and events
• Worked press events, premieres and screenings for fall 2017 releases

Greater Chicago Area

• Ranked 2nd largest global public relations firm by The Holmes Report
• Pitched local and national broadcast, newspaper and online outlets, personally securing broadcast and online placements such as ABC TV-Los Angeles and NBC TV-Milwaukee, earning +1MM impressions for several campaigns
• Assisted with special events, coordinated interviews between clients and outlets, planned new campaigns for Harley-Davidson and assisted in brand building for Verizon’s go90 team
• Monitored and tracked daily coverage for Harley-Davidson and Verizon, sent weekly coverage reports to the Verizon go90 team and conducted daily research for Verizon NFL Mobile

Chicago

• Marketing and public relations company specializing in promoting and working with the travel and hospitality industries
• Pitched food and travel editors for local and national publications, wrote media alerts and bios, built client reports and clip/record client hits.
• Built media lists containing different influencers and contacts, assisted with photo shoots, reports and segments featuring various clients.

Chicago

• Global financial services corporation specializing in wealth management and investment banking
• Assisted financial advisors by building client reports, creating account reviews and sending information to prospects.
• Cold-called potential clients, input leads and sent request-for-proposals.
• Organized client information.

Greater Los Angeles Area

• International communications and public affairs firm specializing in providing companies with strategic counsel and advice
• Supported one of the founding partners with research, media pitching, analysis and company design.
• Wrote press releases and pitched to LA and San Francisco media outlets for current clients.
• Worked on designing company website, logo and business cards.

Greater Chicago Area

• Premier lifestyle communications agency specializing in public relations, advertising, marketing and social media
• Promoted and collaborated with hospitality, entertainment and restaurant clients.
• Pitched reporters and writers for local and national publications, wrote press releases, created press kits, sent e-blasts and wrote radio spots and newspaper ads.
• Utilized online marketing tools, attended and contributed in team brainstorming meetings and worked press openings.

Greater Los Angeles Area

• Promoted new mobile application, Spayce.
• Uploaded pictures, increased followers, wrote reviews and informed the public about this new social media app.
• Expanded audience and awareness of the app so it was successful against competitors like YikYak and Instagram

University Of Southern California

Public Relations intern for Oregon Innocence Project, a joint program between the Oregon Justice Resource Center and Metropolitan Public Defender whose mission is to exonerate the wrongfully convicted through DNA testing

Greater Chicago Area

• Fashion, textile company that sources custom, artisan-made products and textiles for world's top fashion and retail brands.
• Designed product samples and digital mock-up boards.
• Worked with Photoshop, Illustrator & social media elements to enhance the mission of Piece & Co.
• Curated fabrics and goods to improve the fabric sourcing system.
• Researched and organized contacts for marketing purposes.

Bachelor, Public Relations, Advertising, And Applied Communication

Activities and Societies: Public Relations Student Society of America (PRSSA), USC Ski and Snowboard, USC Paws, SC Outfitters

Education record

Chicago Jesuit High School

Education record