Lindsay Harmon Email & Phone Number

Plano, Texas, Us

Plano, Texas, Us

-Improving customer experience by optimizing site taxonomy, defining attributes through testing, google trends/analytics, customer feedback and competitive analysis. Reduced customer facing terms by 80% and conversion up by +20%.-Developed a taxonomy class to raise awareness and the importance of a consistent taxonomy, search and a governance process to increase findability and maintain consistent customer experience-Optimized search by reducing the number of duplicative terms on the site; allowed ability to map to important facets the customers were engaged with and in turn increased findability -Determined relevant terms on 600k items in order map them in the correct place; adjusted facets linked to these terms creating seamless site automation (increasing the speed to site) -Developed and maintain a governance process for the company to sustain the proper taxonomy -Act as a project manager driving toward due dates by coordinating with the cross-functional business teams and technical stakeholders-Coordinate with Google, search, SEO and CSE teams on optimization of relevant terms to drive the right traffic into the site

Plano, Texas, Us

-Oversee online merchandising (team of 6) as it related to item, category and brand level content and experiences to drive traffic, conversion and customer engagement & satisfaction -Partnered with merchandising leaders to understand the enterprise category strategies and translate into online strategies and tactics -Lead the kid’s division in establishing digital merchandising best practices supported by insights from site analytics, sales, margin analysis, A/B Testing, competitive analysis, usability and Foresee data -Reviewed on-site search and Google search behavior to understand keyword queries. Use knowledge to coordinate with internal search, SEO and CSE to optimize terms to drive traffic and conversion -Acted as a liaison to cross-functional teams for digital marketing for development and implementation of online merchandising initiatives

Plano, Texas, Us

-Planning, purchasing & merchandising online/catalog/stores to achieve sales, profits and market share -Matched all store assortment online while seeking exclusive ecommerce assortments -Coordinate with Product Development, Sample Procurement, Sourcing, Marketing, Site Merchants, Store Buyers, planning & inventory teams to ensure all performance objectives are met for ecommerce -Analyze & adjust assortments to trend by staying abreast of fashion trends & competition

Plano, Texas, Us

-Execute online presentation & marketing to maximize sales -Generated online demand units & conversion +23% while increasing mark up +19% (largest increase in gifts +326% & wallets +637%)

Plano, Texas, Us

Plano, Texas, Us

Plano, Texas, Us

Plano, Texas, Us

-Assist in the design, development, & implementation of JCP online circular (ad) program -Generated Online circular (ad) sales totaling $3M (+56.9% LY); total online shopping basket sales +70.6% LY

Plano, Texas, Us

-Developed competitive merchandise assortments with D2C suppliers (managing 26 D2C suppliers) -Total D2C sales in Family Footwear $517k (extra profit b/c noncomp in previous year) -D2C sales for Children’s shoes first year (+104% from previous yr.)