Lindsay H. Morrison Email and Phone Number
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You'll find me listening, asking how I can help, giving voice to ideas that propel positive changes, big and small. Creating meaningful stories to make connections, with strategies and tactics that motivate people to act. Contributing to the transformation of the healthcare industry through effective and authentic marketing and communication of ideas, value propositions, product and service benefits. Working in the broad healthcare industry that needs systemic changes in care, provider and payment models, and tools and data that enhance clinical care, data interoperability, population health. Marketing clients’ value proposition to advance the industry, their business and engage their prospects, clients and users.Need to connect with your people, users, audience and industry to affect change and grow business? I can understand your internal and external audiences, match their hopes and pains with solutions and actions, speak the most relevant message through the most relevant tactics, to build relationships and drive action. Passionate, creative, highly organized, entrepreneurial, and results-driven executive with extensive experience heading the ideation, design, and execution of strategic marketing and communications campaigns for products and company brands. Deep expertise in healthcare, media data and technology industries. Proven track record of establishing and translating marketing objectives into actionable plans that drive brand awareness and engagement, client conversion, product usage, new business opportunities, and revenue growth. A strategic thinker adept at analyzing competitive positioning, market trends, and customer needs to share creative concepts and ideas with executive leadership. Proficient with diverse emerging technology and messaging platforms to bring the brand to life across social media and beyond. A hands-on people leader with the ability to train, coach, mentor, and motivate teams towards better performance. Leverage strong analytical skills and business acumen to respond to crisis management situations and thrive in a fast-paced, rapidly evolving environment.
All.Health
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Director Of MarketingAll.Health Apr 2023 - PresentSan Francisco, California, Us
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Managing Director4Sight Health Mar 2020 - Mar 2023Chicago, Illinois, Us• Manage 6-10 clients who deliver ERP and clinical operations tech for health systems, hospital logistics; that advise providers moving to population health, VBC models; point solution innovators for care protocols• Communicate value proposition, organizational and end-user benefits for B2B, B2B2C services to build awareness, adoption, engagement with client offerings improve patient outcomes. • Own editorial relationships with health system CEO CTO CIO, population health and policy experts, transformational leaders; collaborate on concepts and writing; enhance quality with engaging storytelling; increased number of non-client articles published from 2-4 annually to 2-4 monthly, yielding higher audience engagement• Build owned audience of physicians, clinicians, provider executives, technology suppliers, financiers, payers, industry thought leaders• Lead company, client, team meetings about programs; develop strategies, campaigns, metrics; enable on-time completion of deliverables• Drive continuous improvements; measure team performance; implement action plans; streamlined production workflows, resulting in a 400% increase in monthly output• Led strategy, deployment of 2 iterations of website with our thought leadership; directed graphic / web designers, digital marketing specialists; improved functionality, visual design, and user experience, amplifying website traffic• Establish collaborative team of writers, designers, production, marketing specialists; set clear responsibilities, priorities, timelines; boosted work quality, quantity, and value for expanding audiences• Evaluate profitability of client programs via time and resource metrics to identify cost-savings; focus involvement of high-cost team members and ensure proper resource allocation; maximized revenue growth, creating a significant impact on bottom line• Mobilized paid marketing program to drive sustainable audience growth for new weekly podcast; boosted plays per episode 10X in 10 months -
Content & Marketing Director4Sight Health Jan 2018 - Mar 2020Chicago, Illinois, Us• Directed the development and delivery of thought leadership programs for C-suite healthcare executives and medical companies to change industry understanding of the need for market-based transformation; enabled the creation of e-newsletter for clients and employees; increased the number of company-owned content published from 12 to 60+ annually • Oversaw content production and distribution to drive customer engagement and acquisition; drafted, edited, and led the publication of several email marketing campaigns, website content, proposal copy, blog posts, and articles; generated higher engagement and conversion, expanding existing client base• Utilized one-to-one marketing approach to market company offerings; performed assessments to better understand customer needs; offered suitable service solutions through comprehensive proposals and presentations; generated customer loyalty, resulting in continued business opportunities
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CaregivingCareer Break Apr 2016 - Dec 2017• Provided support for loved ones with health crises. • Served as contract trainer of Election Judges for Cook County (IL) for 9 weeks in 2016 and 5 weeks in 2017, teaching 10-12 classes a week. Ran small-group exercises during 4-hour classes, substituted for head trainer. • Contract writer for proposals, health tech blogs. • Completed digital marketing certification.
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Vp Of Marketing Communications, Srds & Healthcare ResearchKantar Media (Formerly Nielsen, Vnu, Srds) Jul 2012 - Mar 2016• Led all strategy and campaigns for 3 product lines: subscriptions to media data online databases with high-level purchasers and end-user engagement; advertising within online databases; healthcare research data on physician sources of information for pharmaceutical marketing • Directed corporate culture change through communication strategy; enforced consistent employee communication to drive corporate initiatives; boosted employee engagement, motivation toward strategic goals• Assessed and documented user and prospect journey to understand their expectations; implemented digital content strategy to capture interest, build brand affinity, increase conversion • Drove demand generation by implementing marketing automation; conducted thorough analysis, identifying leads, trigger prospects in marketing funnel; led marketing communications team creating brand campaigns; established key metrics framework, monitored results and campaigns’ operational effectiveness; generated YoY increase in unique visitors, yielding 65% growth in attributable revenue in 1 year• Headed strategic development, execution of innovative content marketing campaigns, including programmatic advertising white paper; 1 earned 7 media placements in 2 weeks without media outreach; one generated 158 downloads in a month, of which 75% were new prospects• Oversaw 2 new digital products requiring constant outreach; created email streams, white papers, webinars to elevate user experiences; demonstrated value proposition through presentations to capture interest of prospects; generated product usage, lead conversion• Designed, executed annual marketing campaigns / budgets to generate new leads and engage users; developed white papers, webinars, and retargeted programmatic campaign; analyzed exposure metrics, CTR, opt-ins, downloads to measure effectiveness and improve programs; acquired high downloads in first month, of which 40% were existing users
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Director Of Marketing CommunicationsSrds (Part Of Kantar Media, Previously Of The Nielsen Company.) Jan 2002 - Jul 2012New York, New York, Us• Collaborated with executive, sales, and product management teams to create plans consistent with budgets, resources, and target audiences• Developed and managed integrated marketing communications plans; evaluated effectiveness with different audiences; addressed identified gaps; expanded client contact despite limited marketing budget, resources• Directed evolving corporate visual identity and core brand multi-phase development of key messaging framework and logo concepts; successfully implemented the final logo and messaging platform, enhancing brand visibility and recognition • Owned the development of a field marketing strategy to identify opportunities to improve ROI; capitalized on event marketing, analytics, product demos, training videos and presentations, and customer stories; built brand awareness and a positive brand perception• Oversaw the brand migration efforts of a sister company offering healthcare media research services; supported the acquisition of its primary competitor through visual identity and communication plans; outlined multi-year plan to transition visual identity, change marketing emphasis, and convert client connections from legacy company brands to product brands; successfully transitioned without losing any loyal customers -
Creative DirectorSrds (Part Of Kantar Media, Previously Of The Nielsen Company.) Nov 2000 - Jan 2002New York, New York, Us• Drove consistent use of SRDS branding through promotional subscription and advertising; implemented catalogs, sales materials, 4-5 direct mail campaigns, and 7-9 tradeshows annually; generated dynamic sales• Standardized the project process with writers, designers, production team for efficient and on-time project delivery; shortened project turnaround time• Developed ad campaigns for media company clients spending $250K+, including ESPN and The Saturday Evening Post; secured customer trust, resulting in continued business through annual renewals
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Marketing Communications ManagerSrds (Part Of Kantar Media, Previously Of The Nielsen Company.) Oct 1999 - Oct 2000New York, New York, Us• Led the development of creative strategy for promo campaigns targeting subscriber / advertiser business lines; used varied tactics to convey value and create competitive advantage; increased brand visibility among prospective customers
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CopywriterSrds (Part Of Kantar Media, Previously Of The Nielsen Company.) Nov 1998 - Sep 1999New York, New York, Us• Drafted external and internal product and promotional communications to engage agencies, marketers, and media companies; leveraged copywriting skills to create persuasive print and digital ads for media brands in SRDS products
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Strategist, Project Manager, Writer, FacilitatorAxiom Solutions (Healthcare Marketing/Communications Consultant) Aug 1993 - Feb 1998• Ran marketing, branding, and corporate identity programs with budgets of up to $100K for leading pharma, diagnostic, device, and OTC healthcare companies; allocated resources, supervised project teams, and facilitated client communications; conducted client creative workshops; executed programs within budget, scope, and client requirements• Championed clients’ brand growth objectives; created client communication platforms, product brochures, scripts for interactive marketing tools, training video scripts; enabled clients to communicate effective brand message to audiences• Served as a project manager for Abbott Diagnostics employee engagement program; conducted research interviews, day-long workshop, and used participant input to identify values; built collaboration of 3 disparate departments of 200 people
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Copywriter, National Sales Accounts & Sales SupportCch Incorporated (A Wolters Kluwer Business) Jun 1989 - Jul 1993Kingston Upon Thames, Gb• Wrote promotional and sales training materials for print, in-person, and video formats as long time business transitioned from print to digital products; assisted with classroom training; managed and developed all communication and sales training materials for competitive acquisition, coordinating with design/video team and key sales lead; led writing of multi-year sales proposals to top 8 U.S. accounting firms, reporting to the VP of National Sales, including support of top clients through ongoing communications with users, scheduling training, product enhancements, etc.
Lindsay H. Morrison Skills
Lindsay H. Morrison Education Details
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Northwestern UniversityEnglish -
Cornell University2017
Frequently Asked Questions about Lindsay H. Morrison
What company does Lindsay H. Morrison work for?
Lindsay H. Morrison works for All.health
What is Lindsay H. Morrison's role at the current company?
Lindsay H. Morrison's current role is Voicing ideas that propel positive change in healthcare and my community. Lifelong learner and helper..
What is Lindsay H. Morrison's email address?
Lindsay H. Morrison's email address is li****@****lth.com
What is Lindsay H. Morrison's direct phone number?
Lindsay H. Morrison's direct phone number is +170844*****
What schools did Lindsay H. Morrison attend?
Lindsay H. Morrison attended Northwestern University, Cornell University.
What skills is Lindsay H. Morrison known for?
Lindsay H. Morrison has skills like Marketing Communications, Integrated Marketing, Advertising, Email Marketing, Online Advertising, Marketing Strategy, Digital Media, Digital Marketing, Content Marketing, Lead Generation, Direct Marketing, Internal Communications.
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