Lindsay H. Morrison Email & Phone Number

San Francisco, California, US

Chicago, Illinois, US

• Manage 6-10 clients who deliver ERP and clinical operations tech for health systems, hospital logistics; that advise providers moving to population health, VBC models; point solution innovators for care protocols
• Communicate value proposition, organizational and end-user benefits for B2B, B2B2C services to build awareness, adoption, engagement with client offerings improve patient outcomes.
• Own editorial relationships with health system CEO CTO CIO, population health and policy experts, transformational leaders; collaborate on concepts and writing; enhance quality with engaging storytelling; increased.
• Build owned audience of physicians, clinicians, provider executives, technology suppliers, financiers, payers, industry thought leaders
• Lead company, client, team meetings about programs; develop strategies, campaigns, metrics; enable on-time completion of deliverables
• Drive continuous improvements; measure team performance; implement action plans; streamlined production workflows, resulting in a 400% increase in monthly output

Chicago, Illinois, US

• Directed the development and delivery of thought leadership programs for C-suite healthcare executives and medical companies to change industry understanding of the need for market-based transformation; enabled the.
• Oversaw content production and distribution to drive customer engagement and acquisition; drafted, edited, and led the publication of several email marketing campaigns, website content, proposal copy, blog posts, and.
• Utilized one-to-one marketing approach to market company offerings; performed assessments to better understand customer needs; offered suitable service solutions through comprehensive proposals and presentations.

• Provided support for loved ones with health crises.
• Served as contract trainer of Election Judges for Cook County (IL) for 9 weeks in 2016 and 5 weeks in 2017, teaching 10-12 classes a week. Ran small-group exercises during 4-hour classes, substituted for head trainer.
• Contract writer for proposals, health tech blogs.
• Completed digital marketing certification.

• Led all strategy and campaigns for 3 product lines: subscriptions to media data online databases with high-level purchasers and end-user engagement; advertising within online databases; healthcare research data on.
• Directed corporate culture change through communication strategy; enforced consistent employee communication to drive corporate initiatives; boosted employee engagement, motivation toward strategic goals
• Assessed and documented user and prospect journey to understand their expectations; implemented digital content strategy to capture interest, build brand affinity, increase conversion
• Drove demand generation by implementing marketing automation; conducted thorough analysis, identifying leads, trigger prospects in marketing funnel; led marketing communications team creating brand campaigns.
• Headed strategic development, execution of innovative content marketing campaigns, including programmatic advertising white paper; 1 earned 7 media placements in 2 weeks without media outreach; one generated 158.
• Oversaw 2 new digital products requiring constant outreach; created email streams, white papers, webinars to elevate user experiences; demonstrated value proposition through presentations to capture interest of.

New York, New York, US

• Collaborated with executive, sales, and product management teams to create plans consistent with budgets, resources, and target audiences
• Developed and managed integrated marketing communications plans; evaluated effectiveness with different audiences; addressed identified gaps; expanded client contact despite limited marketing budget, resources
• Directed evolving corporate visual identity and core brand multi-phase development of key messaging framework and logo concepts; successfully implemented the final logo and messaging platform, enhancing brand.
• Owned the development of a field marketing strategy to identify opportunities to improve ROI; capitalized on event marketing, analytics, product demos, training videos and presentations, and customer stories; built.
• Oversaw the brand migration efforts of a sister company offering healthcare media research services; supported the acquisition of its primary competitor through visual identity and communication plans; outlined.

New York, New York, US

• Drove consistent use of SRDS branding through promotional subscription and advertising; implemented catalogs, sales materials, 4-5 direct mail campaigns, and 7-9 tradeshows annually; generated dynamic sales
• Standardized the project process with writers, designers, production team for efficient and on-time project delivery; shortened project turnaround time
• Developed ad campaigns for media company clients spending $250K+, including ESPN and The Saturday Evening Post; secured customer trust, resulting in continued business through annual renewals

New York, New York, US

• Led the development of creative strategy for promo campaigns targeting subscriber / advertiser business lines; used varied tactics to convey value and create competitive advantage; increased brand visibility among.

New York, New York, US

• Drafted external and internal product and promotional communications to engage agencies, marketers, and media companies; leveraged copywriting skills to create persuasive print and digital ads for media brands in SRDS.

• Ran marketing, branding, and corporate identity programs with budgets of up to $100K for leading pharma, diagnostic, device, and OTC healthcare companies; allocated resources, supervised project teams, and facilitated.
• Championed clients’ brand growth objectives; created client communication platforms, product brochures, scripts for interactive marketing tools, training video scripts; enabled clients to communicate effective brand.
• Served as a project manager for Abbott Diagnostics employee engagement program; conducted research interviews, day-long workshop, and used participant input to identify values; built collaboration of 3 disparate.

Kingston Upon Thames, GB

• Wrote promotional and sales training materials for print, in-person, and video formats as long time business transitioned from print to digital products; assisted with classroom training; managed and developed all.

Bachelor’S Degree, English

Digital Marketing Certificate, 2017