Lindsay Hooker Email & Phone Number

⊙ 16 years experience creating PowerPoint master decks, custom data visualizations, book covers, infographics, journal exhibits, etc. for the medical research industry⊙ Conceptualized and created art for visual campaigns for nonprofits, animal welfare organizations, law firms, and a congressional candidate⊙ Created websites, branding kits, swag, and other content for small businesses using Figma, Milanote, SquareSpace, and Adobe Photoshop, Illustrator, and InDesign⊙ Built research posters and PowerPoint decks for presentation at national and international healthcare conferences⊙ Mined and cleaned large amounts of data for grant-based projects, textbooks, and journal publications in fields including government/social services, labor statistics, and America’s healthcare workforce⊙ Consulted on research questions and analysis structure to provide best-quality visual outcomes

Remote

⊙ Converted over 100 pitchbooks to new style guidelines of a brand overhaul; trained and advised staff on design principles, layout and implementation of brand in PowerPoint and InDesign⊙ Ensured cohesiveness and quality of branding, formatting, language, etc. across decks and pitchbooks from over 30 departments and international teams⊙ Kept communication and projects flowing through fund teams, third-party vendors, design teams, and Compliance to assure early delivery of materials⊙ Set up and created full-scale integration of Seismic content management system; wrote training manuals; maintained currency of 2,000+ files for global access

Remote

⊙ Converted generic PowerPoint presentations formerly given live in classrooms to fully-branded, visually engaging, interactive decks for online learning for numerous university and medical school partners⊙ Built internal structure and workflow documents, presentations, and illustrations⊙ Conceptualized and created master templates in PowerPoint and Google Slides⊙ Improved workflow communication by assisting implementation of project management through SmartSheet and Milanote

Greater Salt Lake City Area

⊙ Managed 8 different volunteer programs, coordinating roughly 3,000 active volunteers with a base of 9,000 volunteers⊙ Created and utilized personas based on real experiences and survey data to craft journey maps for a successful program structure overhaul, leading to 350% improved weekly engagement⊙ Created and analyzed custom Tableau reports to measure program efficiency, effectiveness, and gaps in reaching company goals and initiatives ⊙ Identified programmatic KPIs and created data-driven dashboards to monitor projects over time⊙ Built master templates within rigid brand standards in PowerPoint, Google Slides, Word, Google Docs, Google Sheets, and InDesign for use throughout Utah's local programs and nationwide efforts⊙ Created all art, content, and custom images for dozens of PowerPoint decks used as volunteer orientations, training modules, quarterly reports, and more⊙ Designed graphics for local and national merchandise including the annual Sanctuary volunteer t-shirt, Strut Your Mutt annual fundraiser logo, and more⊙ Recorded, managed, and presented to stakeholders all aspects of large-scale events and departmental programs; including available and needed labor resources, budgets, and schedules⊙ Tracked and managed the volunteer journey through training steps for complex roles, utilizing a custom training metric to track progress and allow for quantifiable dismissal grounds when needed

Greater Salt Lake City Area

⊙ Served in Creative Director type role; drove visual and creative direction of full-scale brand refresh encompassing web, social media, marketing collateral, on-site signage, fundraising presentations, and immersive design for new exhibits⊙ Managed multiple departments including creative, social media & web, public relations, marketing, volunteers, events, and more⊙ Utilized strict branding guidelines to design all new visuals including large-format banners, rugged outdoor signage, website design, and social media content⊙ Created a voice for all media for continuity throughout social media, educational signage, conservation messaging, onsite presentations, and all print material⊙ Acted as key point of contact between Tracy Aviary and third party vendors (marketing & design agencies, partner organizations, etc.)⊙ Created custom project management systems in MS Excel, Outlook, etc. to communicate, maintain timelines, and keep projects on track⊙ Facilitated and implemented a new system for rentals of The Chase Mill for weddings and other events; including standard communications, menu of services, marketing collateral, pricing, and specially trained and contracted event staff. This included monitoring, maintaining, and revising the system as rentals grew in popularity, increasing from 3% to nearly 20% of Tracy Aviary’s annual revenue.

Denton, Tx

⊙ Designed, created, and realized all creative media for grant-based initiative creating visual and interactive tools to help K-12 and college teachers better teach history concepts⊙ Projects included board and card games, interactive computer games (Flash and web-based), magazines, and interactive maps⊙ Created all promotional materials - signage, brochures, props & presentation components, e-mail and print newsletters, etc.⊙ Edited all copy for publication according to pre-set standards and the Chicago Manual of Style

Roanoke, Tx

⊙ Created promotional graphics, box art, and instruction manuals for solar outdoor lighting and decoration for buyers such as Wal-Mart, Target and Home Depot⊙ Designed and created POP and trade show displays with custom box art⊙ Assisted photographer on-location at product lifestyle shots to ensure photos would meet box art and trade show specs⊙ Wrote and designed instruction manuals/troubleshooting guides for all products, including product blow-ups, technical illustrations, and language-free assembly instructions⊙ Technical writing in English with translations into Spanish, French, German, and Portugese

Denton, Tx

⊙ Designed and implemented theme, content, layouts, and structure for three years of the annual pictorial history of the University of North Texas⊙ Wrote, edited, and proofed copy for AP style⊙ Shot, developed, processed, selected, cropped, and edited photos for publication⊙ Converted publication to digital layout (Adobe InDesign) after two years of manual layout (paper, grease pens, etc.)⊙ Converted entire workflow from hand-developed b&w images and Word docs to linked InDesign layouts, shooting on DSLRs, and full-color spreads

Ux Design, User Experience And User Interface Design

Activities and Societies: IDF New York City

Project Management, Project Management

Master'S, Wildlife Sciences

Sculpture, Ceramics, Anthropology, Advertising, Zoology, and all core requirements.

Bfa, Sculpture, Anthropology

Activities and Societies: Aerie YearbookMajored in Sculpture with a focus in wood and stone. Focused on learning all available materials.

Field Biology, Zoology, Ecology, Botany, Geology

Activities and Societies: Canadian Field Studies, Hawaiian Field StudiesCanadian Field Studies (Geology, Ecology, Biology) and Hawaiian.

Media Technology

Activities and Societies: Media TechnologyOngoing volunteer efforts as an on-call camera or technical operator