Oversee commerce content team and revenue at Meredith, including revenue from traditional commerce content, content for paid consumer products and lead gen deals.

Oversee all facets of the digital lifestyle businesses at Time Inc. Responsible for driving advertising growth, creating new revenue streams through affiliate and paid products, and finding efficiency in the organization. • Lead product strategy and development efforts for entire lifestyle portfolio, including Real Simple, Health, MyRecipes, and Cooking Light.o Oversee redesigns and CMS migrations on properties with a data driven, iterative approach. o Help teams adjust first to agile process and then to one unified development and product group for Real Simple, Health, MyRecipes and Cooking Light.• Lead the team integrating Cozi app into Time Inc. portfolio.o Ensured teams hit projected acquisition revenue and profit goals.o Oversaw integration into Time Inc. technical systems (including salesforce and DFP). o Negotiated distribution of responsibilities and relationships between Cozi Seattle teams and Time Inc. NY teams.• Drove affiliate business for Real Simple up 1000% from its inception in 2014 to 2016, the most at Time Inc. o Lead charge to integrate affiliate into editorial process. Hired merchandise manager to work closely with team and bridge communication/process challenges.o Built relationship with affiliate partners with an eye towards creating new product opportunities.o Provide strategic recommendations for Time Inc. affiliate strategy overall.• Intimately involved in traffic growth and oversight, especially SEO based traffic. Worked to mitigate declines from Google updates through aggressive editorial and product adjustments.

• Launched Reality Checker Central for AllYou, a new social influencer network meant to provide advertisers with a non-display based, native, results driven marketing opportunities for Time Inc. • Consolidated sales planning teams of 8 brands to create more efficiency in product and revenue. Team went from each planner managing less than 30 deals and $1MM/planner to over 50 deals and $2.5MM/planner.

• Work in close partnership with sales management to form yearly sales strategy and directly drive revenue through new advertising solutions, rate card adjustments and research opportunities. • Serve as point person with editorial team on new product launches; provide direction on user experiences, project management and advertising expectations per product.• Manage portions of EW.com P&L, including international revenue, sponsored links and remnant; provide forecasts for 2013.• Oversee and manage sales planning team.• Liaise with corporate team as Next Generation digital product expert for EW.com.

Associate Director of Sales Planning for two sites within Time Inc portfolio, EW.com and PeopleEnEspanol.com. Oversees team of 5 planners responsible for working with sales reps to respond to digital RFPs as well as manage client campaigns from IO to final billing.Collaborates with senior management and business office to successfully manage rate cards, business rules, overall inventory, special section pricing and sell through rate for both sites.

Responsible for creating marketing programs that enhance the website's brand visibility as well as provide enticing opportunities for advertisers. Provide support to sales team in recommending media plans, facilitating research as well as creating merchandising opportunities specific to advertisers.

Oversee public relations for LIFE Magazine, including weekly consumer publicity, trade publicity and long term projects with major media outlets.

Spent the majority of my two years aiding and spearheading media campaigns for two major clients: eBay and LeapFrog. For eBay, worked specifically on the clothing, shoes and accessories categories - managed programs that include spokespeople, major designer sponsorships and auctions as well as grassroots media campaigns resulting in features in The Washington Post, Wall Street Journal, InStyle Magazine, LA Times and a regular spot on Good Day New York. For LeapFrog, worked on the initial pitch for this business and since winning in March '04 have managed campaigns for the Leapster handheld gaming device as well as the entire holiday campaign.

Provided assistance in public relations campaigns for various clients on the wine and spirits team. Executed over 50 events for Bombay Sapphire gin, including major added value campaigns with publications such as Surface Magazine, InStyle, Food and Wine and Gourmet.