Lindsay J Smith Email & Phone Number

> Media-agnostic, holistic, data-driven hybrid-marketer with over 18 years of hands-on industry experience; 8 years of progressive leadership experience, including creating and managing diverse teams of media coordinators, buyers, analysts and planners, as well as content producers, writers, social media managers, videographers and community coordinators. I believe in leading with trust, empathy and transparency, always.> Specialized in communications, media strategy/planning/buying, content marketing, social media strategy, brand reputation management and publishing/design.> Throughout my career I have established a deep knowledge and mastery of complex advertising campaigns on both a local and international scale, maintaining budgets for a wide variety of mandates upwards to $15M annually in spend. Industries include: tourism, automotive, oil & gas, healthcare, retail/CPG, non-profit organizations, aviation, banking, and pharmaceuticals. > Firm believer in exploring marketing as an mechanism for connection; finding ways to break through the clutter is the result of a true marriage of the content and the vehicle. I have experience planning and buying all forms of media, including "traditional" (out-of-home, print, radio, television) and digital (social media, mobile, CTV, SEM, programmatic) outlets, and understand the interplay and abilities that each possess as part of an integrated media plan (from awareness CPM mandates to e-commerce and ROAS driven buys). Highly experienced in campaign and performance management and optimization (CTR, CPC, CPV, CVR).> Created and managed the inaugural Content Strategy & Social Media Department for Venture; managed on average 6-7 social or content marketing clients at a time, including developing and implementing brand reputation management programs. Key Courses:◦  Advanced SEO: Tactics and Strategy - Udemy◦  Content Marketing for B2B Enterprises - Udemy◦  Social Media Management - Udemy

Listed skills include Integrated Marketing, Marketing Communications, Media Planning, Marketing, and 28 others.