Senior Product Designer
Current- Improved Client Engagement: Conducted extensive surveys and rigorous user testing, collaborating with stakeholders across the organization to reconfigure the client website navigation and landing pages. - Achieved a cohesive and intuitive landing page, improving user accessibility and engagement, based on user feedback, task based testing results and heap metrics. - Lead Redesigns: Spearheaded the redesign of the client website’s navigation pages, incorporating branding updates, content overhaul, and introduction of new navigation items, elevating user experience and interface aesthetics. Redesign achieved a significant 31% reduction in navigation-related support calls. As well as the redesign of the website and mobile app landing pages. - Enhanced Payment Systems: Overhauled the client payment systems, navigating complex backend and legal requirements to create a streamlined and user-friendly client-facing payment experience. The redesign resulted in an 18% surge in online payments in 2023. - Mentorship and Culture: Mentored junior designers and instituted team onboarding processes, fostering a positive and inclusive team culture. - Started and currently lead the web design consistency and guidelines.