• Currently hold an executive leadership position, reporting to the President and participating in quarterly and annual planning of company objectives, ensuring shared goals and alignment with C-level team members. • Own the creation of GTM strategies for early-stage B2B SaaS products and services.• Provide leadership and manage a high-performing marketing team, facilitating business unit needs with marketing team priorities, bandwidth and budget. • Develop and continually evolve marketing processes, platforms, and tools that promote higher profitability and competitiveness. • Ideate and execute lead generation campaigns (with internal sales and partners) strategically targeting different personas within Fortune 500, Enterprise, and SMB organizations in data-intensive and security-conscious industries. This includes collaborating with sales on inbound and outbound lead generation activities and tactics to engage and nurture prospects through the buyer journey across different touch points, and analyzing prospect/customer behavior and adjusting marketing activities accordingly.• Navigate relationships and complexities that exist when collaborating on joint business plans, demand generation campaigns, co-branded events, and product launches with valued partners, including Amazon Web Services (AWS), K-12 Public Sector partners, and governing technical bodies like New York State BOCES and Regional Information Centers (RICs). • Ensure brand messaging is strong and consistent across internal communications and all customer and partner-facing interactions.• Measure and report on the performance of campaigns and activities, gain insight, and assess against marketing goals.• Build strong, cross functional relationships with sales, product, service, operations, HR, and others. This includes identifying inefficient processes that hinder employees and impact the customer experience, and working with key stakeholders to communicate benefits and implement changes.

• Planned and executed engagement programs focused on the buyer’s journey. This includes optimizing email campaigns to their full potential with A/B testing, nurturing, segmentation and dynamic content, contact and account scoring workflows, and more. • Identified opportunities to improve marketing effectiveness through better marketing techniques and automated processes. • Account-Based Marketing: Creating industry-specific marketing plans and campaigns for healthcare, payer services, financial services, high-tech, and higher education. • Coordinated Pharos Regional Seminars, Webinars, and Discover Conference. Includes communications, event registration sites, presentation content (selection of topics, building of content, and presentation design), partner sponsorships, attendee gifts, handouts and signage, venue selection, and delivering an experience for customers they will remember and continually want to come back to. • Built, launched, and managed the Pharos Online Support Community of 3500+ IT professionals to allow customers/partners to develop a deep understanding of Pharos offerings, communicate with each other, and collaborate more effectively. • Lead Pharos' social media strategy and engagement, and aligning activities with sales initiatives.• Developed and executed marketing activities associated with product launches, including e-mail communications, brochures, videos, UI design, and social media. This included collaborating with OEMs (Xerox, HP, Konica Minolta, Canon, and Lexmark) and Google on co-branded content, events, and announcements.• Ensured the Pharos brand personality remained true through everything we did internally and externally. • Worked with the USPTO and legal counsel to develop/renew registered trademarks.

Held multiple positions:Worldwide Integrated Marketing Specialist:Ensured full integration of marketing programs and campaigns across organizations worldwide., and the development and implementation of a social media strategy for production products. Developed a social media dashboard, managed the @XeroxProduction Twitter account, and utilized Techrigy’s SM2 tool to listen and engage with customers and partners via various social media tactics. Additional responsibilities include strategic messaging around sustainability, management of webinars and e-Business Builder documents, and support of direct mail campaigns and Xerox.com business objectives.DocuColor 5000AP Worldwide Product Marketing Manager:Created go-to-market plan and interfaced with product launch, pricing, line of business, engineering, marketing and service to launch the DocuColor 5000AP Digital Press. Developed external and internal product collaterals for worldwide use, provided marketing assistance to sales organizations, and supported various marketing programs, campaigns, and tradeshows for production products.Worldwide Product Marketing Specialist for Production Color: Provided support of trade show initiatives, and interfaced with cross-functional teams and agencies on the development of sales collaterals, product launches and programs, and internal documents. Responsibilities also included maintenance of PSG Color Webboard (internal), management of Application Samples Library, and project management of various marketing campaigns.Project Manager for Entry Production Color (Co-Op Credit): Led projects with cross-functional teams, interfaced with agencies on the development of sales collaterals, programs, and internal documents, and provided leadership and support of the Print ‘05 initiative. Developed production notes for applications, launched the Applications Library initiative, and completed extensive training including becoming yellow belt certified for Lean Six Sigma.

Rotated throughout 4 separate plants. Exposure emphasized: Finishing- Perfect binders, saddle stitchers & offline operations; Press- Custom web, gravure, sheet-fed & web offset; Imaging- Prepress operations, including scanning, color mac, color evaluation, and asset management; Administrative- Customer service and estimating.