Lindsay Lashell Email & Phone Number

Saint Paul, Mn, Us

Carlsbad, Ca, Us

Through our Offset Climate Certified® program for B2B service companies, Offset Alliance provides streamlined carbon accounting and offsetting for small and medium sized businesses committed to increasing their climate awareness and decreasing their environmental impact.As fractional consultant, I collaborate closely with the co-founders to provide strategy, systems, and elbow grease contributing to all elements of our growth including marketing, sales, partnerships, revenue, client services, and operations.

Founded by world-class ballerina and master instructor Viktoria Titova, Emerald Ballet Academy has been a premier dance institution in the Pacific Northwest for over 17 years. The academy is dedicated to fostering a supportive and inclusive environment where dancers of all ages and abilities can flourish. Under Titova's visionary leadership, the academy has become renowned for its high-quality productions, competitive successes, and commitment to artistic excellence, while maintaining a nurturing atmosphere where students can develop both technical skills and artistic expression.As a fractional Growth Advisor, my role is to support a new team through significant organizational transitions. This includes setting up a new marketing and communications strategy, but also fundraising and production support for the annual Nutcracker performance.

Handprint is building a values-forward jobs platform that is focused on breaking the traditional resume cycle that perpetuates privilege by increasing opportunity, diversity, and employee engagement for progressive companies.As an equity-stake advisor, I collaborate closely with the CEO to provide strategy support and functional leadership for all elements of our growth including marketing, sales, partnerships, revenue, fundraising, and product roadmap.

In my role as a fractional consultant, I leverage my broad consulting, leadership, and strategic communications experience in service of bottom-line, hit-you-in-the-wallet, money-in-the-bank essential outcomes:1. Effective customer lifecycle comms: We’ll align your team and help them to deliver the right message at the right time on the right channel.2. Scalable business systems: We explore automation, AI, and SaaS tools of all kinds to make sure that what we build stays relevant and highly reusable.3. Revenue growth: When you can increase your opportunity without increasing your headcount, THAT is how you get to go on sabbatical, sell your business, or just relax for while.

In my role as a marketing consultant, I work closely with clients to build audience-focused, remarkably efficient strategic marketing plans. My approach involves close collaboration to develop and implement customized marketing programs that align with their organizational goals and resources, ensuring measurable outcomes. Key responsibilities include:Developing strategic marketing assets, including personas and brand pillars, and conducting competitive analysis and SWOT assessments to inform marketing strategies✔︎ Creating comprehensive marketing frameworks, including monthly plans, editorial calendars, and channel usage guidelines, to facilitate internal execution✔︎ Providing ongoing support for marketing initiatives through team training, process implementation, and resource identification, ensuring sustainable success and capacity building✔︎ My expertise lies in crafting informed, effective marketing plans that drive meaningful results, and in leading and empowering the team that implements the plan.

Brooklyn, Us

Overflow is a Collaborative Consultancy of Independent - Indie- Strategists in the areas of Marketing, Innovation, Design, and Organization that harnesses the power of diverse thinking to grow business and make a positive change in the world.

San Diego, Ca, Us

As the Executive Director of the Cause Marketing Bootcamp, I lead the development and delivery of a strategic marketing curriculum tailored for new and nonprofit organizations. This initiative is focused on equipping organizations with the tools and strategies necessary to amplify their marketing impact, even with limited resources. My role encompasses a broad range of skills and responsibilities, including curriculum development, content delivery, impact measurement, and strategic partnerships:✔︎ Crafting an engaging and practical marketing workshop curriculum that is audience-centered and efficient, regardless of business model or preferred marketing channels✔︎ Expertly delivering the curriculum content either remotely via Zoom and in person, adapting teaching methods to suit diverse learning environments and ensuring accessibility for all participants✔︎ Implementing feedback and assessment mechanisms to measure the workshop's effectiveness and continuously refine the curriculum based on participant input and evolving marketing trends, **currently receiving a 89% net promoter score from many dozens of bootcamp attendees**✔︎ Collaborating closely with industry professionals, and nonprofit- and entrepreneur-serving institutions, to enrich the curriculum and broaden the reach of the bootcampThe Cause Marketing Bootcamp was originally developed in collaboration with Jamie Hampton of Mixte Communications (gomixte.com) as The Understory Workshop.

San Diego, Ca, Us

As the Founder, CEO, and Director of Strategy of a purpose-driven digital content marketing agency, I spearheaded the development and execution of innovative marketing strategies tailored to elevate brand presence and drive engagement in a competitive digital landscape. My leadership was instrumental in establishing the agency's vision, setting strategic direction, and fostering a culture of creativity and excellence. Key achievements include:✔︎ Conceptualized and launched the agency, identifying and capitalizing on market opportunities to drive consistent business growth✔︎ Hired, trained, and led a team of marketing professionals, guiding the creation and implementation of comprehensive digital content strategies that significantly increased client engagement and ROI✔︎ Developed and maintained strategic partnerships, expanding the agency's reach and enhancing service offerings through collaborative initiatives✔︎ Oversaw the agency's operational, financial, and strategic planning, ensuring alignment with long-term objectives, sustainable growth, and community-oriented values✔︎ Championed the agency's purpose-driven mission, integrating social responsibility into the core business model to differentiate and add value to client partnerships

Calgary, Alberta, Ca

As a fractional Chief Marketing Officer, my role was to direct internal and external resources toward the implementation of the strategic marketing plan we created. On a six month contract, I helped the client build the necessary marketing infrastructure that will allow for efficient, ongoing, data-driven customer acquisition campaigns. In leading this work, specific activities and outcomes that I supported include:✔️ Identification, onboarding, and direction of vendors for HubSpot, SEO, paid audience acquisition, branding and graphic design, and copywriting✔️ Supporting the creation of policy and planning documents, such as a Community Manager Playbook and editorial calendars✔️ Creating campaign strategies for paid audience acquisition efforts, testing, and optimization✔️ Creating content strategy for audience automation and workflow communications, ongoing content publishing, SEO, and other customer lifecycle communications✔️ Establishing procedures, project management, and communications norms around ongoing marketing content creation

San Diego, Ca, Us

As the lead Digital Strategist for a dynamic marketing agency, I was responsible for developing and implementing comprehensive digital marketing strategies for high-profile clients such as Qualcomm, Eagle Creek, Texas A&M University, and Facebook. My role involved:✔️ Crafting tailored digital marketing plans to meet client objectives and address target audience challenges, utilizing efficient digital channels to connect clients with their audiences✔️ Leading the creation and implementation of thoughtful, audience-driven content strategies for new websites and ongoing marketing efforts, focusing on both search engine and conversion rate optimization✔️ Identifying, sourcing, and analyzing key performance metrics that would empower data-driven decision making for a broad range of new website and marketing clients✔️ Upholding agency standards and advancing team knowledge in areas of inbound marketing, SEO, content strategy, user analytics, and client communication✔️ Enhancing business development efforts through strategic contributions to proposals and representing the agency in client presentations and interviews

Working as an external marketing consultant, I supported a wide range of clients, including marketing agencies, consultants, finance, professional services, technology, and education. Serving as a supplement to their internal marketing teams on both project and ongoing collaborations, I was responsible for:✔️ Developing and implementing digital marketing strategies, identifying and prioritizing opportunities to align with and support business objectives efficiently✔️ Establishing key marketing metrics and conducting ongoing, comprehensive data analysis to drive informed decision-making and facilitate continuous optimization of marketing efforts✔️ Planning and leading execution of SEO best practices to ensure content was optimized for search engines and resonated with target audiences, improving visibility and user engagement

San Diego, Ca, Us

At Captura Group, I was responsible for providing strategic insight and data analysis for a digital marketing agency focusing on reaching online Hispanics. While there, I became the first employee to bring in a new client outside of those established by the business owner. Work was done for Captura Group’s own marketing, as well as clients such as Allstate, The San Diego County Fair, the U.S. General Services Administration (USA.gov), Sekisui Diagnostics, and several Unilever brands. Specific responsibilities included:✔️ Designing, creating, and presenting reports demonstrating site and media accomplishments and revealing strategy optimizations✔️ Providing ongoing strategic advice on site and social media content, community management, voice, and digital media✔️ Creation of business development documents, such as Statements of Work and other project- and retainer-based opportunities✔️ New initiative research and recommendations for all clients, including strategy, product design, content production, and complete project and client management✔️ Social media policy development, content creation, and community management for USA.gov on Facebook andTwitter

Responsible for virtually all non-technical aspects of a portion of Conjecture's portfolio of online businesses, including:✔️ Market research, feasibility recommendations and business planning for initial ideas provided by Conjecture Corp.✔️ Writing technical specifications for software and UX/UI elements, as well as site and marketing copy✔️ Planning, implementation, and management of content creation and acquisition for content-driven sites, such as wiseGEEK.com, WisePrice.com, and Snippets.com✔️ Managing contractors during creation and maintenance of websites, including designers, software engineers, editors and writers, as well as communication and relationship building with site users✔️ Planning and implementation of business development and old-school strategies, including PPC advertising, link baiting, strategic partnerships, search engine optimization and use of Amazon's Mechanical Turk✔️ Extensive startup and online networking and volunteering, including organizing BarCamp San Diego, leading Seattle Startup Weekend, and category editing for the DMOZ and Wikipedia

I taught 4th and 5th grade in three districts in California: Oakland Unified, West Contra Costa Unified, and San Diego Unified:✔️ Specific training and experience in working with economically disadvantaged and racially, economically, and linguistically diverse groups of young people as well as full-inclusion for both GATE and special needs students✔️ Acted as campus leader, teacher mentor, and family and community outreach leader serving on several committees and special projects

Making A Ruckus, Lava Cohort 42

Bachelor Of Arts (B.A.) With Honors, Anthropology

Masters Degree, Policy Studies; Language And Cross Cultural Education

Democracy In Diverse Elementary School Classrooms

Sm Certificate Granted, The Sonder Method Workshop