- Solely responsible for all aspects of marketing success including: branding, social media, promotions, messaging, advertising, packaging, new product development, project management, product management, competitions, retail merchandising for 8 retail locations, retail store design, merchandise, customer feedback, email & text marketing, website development, customer loyalty & referral program, eCommerce, & more- Executive Tribe Member helping to shape brand direction and vision to meet… Show more - Solely responsible for all aspects of marketing success including: branding, social media, promotions, messaging, advertising, packaging, new product development, project management, product management, competitions, retail merchandising for 8 retail locations, retail store design, merchandise, customer feedback, email & text marketing, website development, customer loyalty & referral program, eCommerce, & more- Executive Tribe Member helping to shape brand direction and vision to meet 10-year growth goals - Strategized with Product Managers to develop product roadmaps, establish pricing, develop packaging, establish launch procedure, complete competitive research, develop messaging & content, and determine KPIs for success post-launch- Managed a team & provided creative direction for Website Dev, Graphic Design, Blogs, & SEO- Work collaboratively with GM of Retail for both Colorado & Michigan for all aspects of retail marketing including promotions, advertising, messaging, merchandising, & merchandise- Successfully built a Marketing Department from the ground up adding brand consistency across both retail & operations to increase brand reputation, awareness, & market share- Established SOPs & KPIs for marketing strategy, procedure, & execution - Provided creative direction, executed implementation, established promotions & offers, & tracked ROI for multiple monthly advertising campaigns across two states - Created & successfully executed Marketing, Promotional, & Social Media calendars- Created & managed Marketing Budgets- Compiled Analytics to establish ROI on Marketing spend - Added Programmatic Advertising/Retargeting Advertising Campaigns- Collaborated with Inventory to determine product placement, promotions, & delivery- Managed customer retention, feedback, & satisfaction while compiling reports to send to relevant departments to ensure product reliability & brand satisfaction- Managed external advertising campaigns with third party vendors Show less

• Worked cooperatively with a media agency to create, develop, and shoot a commercial being aired nationally• Designed and implemented a new corporate website from start-to-launch Restructured and managed all Google AdWords campaigns to increase inbound call leads and increase sales• Managed advertising strategy, ad purchase, graphic design, and campaign expansion with multiple national publications• Successfully launched new products both internally and externally• Spearheaded… Show more • Worked cooperatively with a media agency to create, develop, and shoot a commercial being aired nationally• Designed and implemented a new corporate website from start-to-launch Restructured and managed all Google AdWords campaigns to increase inbound call leads and increase sales• Managed advertising strategy, ad purchase, graphic design, and campaign expansion with multiple national publications• Successfully launched new products both internally and externally• Spearheaded and successfully executed high-class events with VIP sponsors such as Ferrari, Bentley, and Bombardier• Updated marketing material to project a consistent brand image• Created a social media campaign which resulted in an increase of brand awareness and positive brand reputation• Devised strategic marketing plans and sales promotions to increase revenue, profitability and market share, launched new products & services and analyzed results via marketing analytics• Managed sourcing and procurement of leads for the sales team• Worked cooperatively with internal experts to develop marketing and advertising strategy and implementation Show less

• Collaborated with Executive Management to build a marketing department from the ground up within the organization to better suit the organizations growth goals.• Worked directly with the CEO and EVP to rebrand the organization including marketing collateral, website, brand direction, corporate videos, and promotional material.• Organized and successfully executed all aspects corporate golf tournament with a budget of $40,000 as well as multiple VIP, customer, and internal… Show more • Collaborated with Executive Management to build a marketing department from the ground up within the organization to better suit the organizations growth goals.• Worked directly with the CEO and EVP to rebrand the organization including marketing collateral, website, brand direction, corporate videos, and promotional material.• Organized and successfully executed all aspects corporate golf tournament with a budget of $40,000 as well as multiple VIP, customer, and internal events• Created, managed, and adhered to a marketing budget for the marketing department• Collaborated with internal departments and outside vendors on multiple successful projects. Show less

• Worked cooperatively with multiple internal departments and external vendors on the direction and implementation of the Vicon and house of moves rebrands• Developed and managed the Vicon and house of moves Social Media Campaigns for successful interaction and increased positive brand awareness• Devised strategic marketing plans and sales promotions to improve revenue, profitability and market share, launched new products and services, and analyzed results via marketing… Show more • Worked cooperatively with multiple internal departments and external vendors on the direction and implementation of the Vicon and house of moves rebrands• Developed and managed the Vicon and house of moves Social Media Campaigns for successful interaction and increased positive brand awareness• Devised strategic marketing plans and sales promotions to improve revenue, profitability and market share, launched new products and services, and analyzed results via marketing analytics• Worked with a creative team to develop and maintain websites for Vicon and house of moves• Planned, budgeted, tracked ROI and worked with vendors and internal team members to maintain the integrity of brand representation at over ten annual trade conferences• Oversaw all aspects of strategy and events logistics from inception to event completion for multiple high profile VIP corporate events• Developed and maintained relationship between Vicon and house of moves Marketing and many external Bolstered productivity with the creation of a Marketing Project Plan• Communicated consistently and proactively with team members across global offices and departments via phone, email, video conference• Responsible for creating and maintaining marketing budget and was consistently under budget for corporate events, promotional events, product launches, marketing collateral, promotional items and general marketing expenses Show less

• Worked cooperatively with multiple internal departments and external vendors on the direction and implementation of the Vicon and house of moves rebrands• Developed and managed the Vicon and house of moves Social Media Campaigns for successful interaction and increased positive brand awareness• Devised strategic marketing plans and sales promotions to improve revenue, profitability and market share, launched new products and services, and analyzed results via marketing… Show more • Worked cooperatively with multiple internal departments and external vendors on the direction and implementation of the Vicon and house of moves rebrands• Developed and managed the Vicon and house of moves Social Media Campaigns for successful interaction and increased positive brand awareness• Devised strategic marketing plans and sales promotions to improve revenue, profitability and market share, launched new products and services, and analyzed results via marketing analytics• Worked with a creative team to develop and maintain websites for Vicon and house of moves• Planned, budgeted, tracked ROI and worked with vendors and internal team members to maintain the integrity of brand representation at over ten annual trade conferences• Oversaw all aspects of strategy and events logistics from inception to event completion for multiple high profile VIP corporate events• Developed and maintained relationship between Vicon and house of moves Marketing and many external Bolstered productivity with the creation of a Marketing Project Plan• Communicated consistently and proactively with team members across global offices and departments via phone, email, video conference• Responsible for creating and maintaining marketing budget and was consistently under budget for corporate events, promotional events, product launches, marketing collateral, promotional items and general marketing expenses Show less