Lindsay Lyons Email & Phone Number

• Content Strategy Development - Collaborate with the marketing team to develop content strategies that align with business objectives and target audience needs.• External Copywriting and Special Communications - Take the lead on external copywriting for marketing materials such as whitepapers, case studies, blog posts, etc., while mentoring the copywriter to develop similar skills.• Copy Editing and Presentation Creation - Assist divisions with copy editing on print media, materials and presentations.• Research and Market Analysis• Public Relations Management• Internal Communications

• Developed Organic Acquisition Channel Strategy and SEO Roadmap• Conducted Keyword Research and Recommendations• Defined and tracked KPIs including conversion rate, click through rate (CTR), bounce rate, sessions, users, impressions, clicks, and revenue• Worked with Content Manager to develop content strategy with optimized topics • Conducted annual SEO site audit of over 20k URLs to review site health and areas of improvement• Developed and maintained SEO optimized meta descriptions, title tags, and product page content• Developed competitive SEO SWOT analysis with regular monthly review of competition using SEMRush• Developed structured data markup using JSON for schema.org• Maintained Robots.txt file• Generated and maintained XML Sitemap• Conducted annual SEO site audit

New Bedford, Ma

• Created cohesive marketing strategies to support Business Unit initiatives and product launches• Partner with Product Managers and stakeholders to develop strategic direction and messaging. • Developed and analyzed marketing research, including voice of the customer (VOC) • Developed and executed inbound and direct marketing campaigns• Develop, optimize, and maintain website content for all Business Unit brand sites• Manage Public Relations strategy and partners• Manage Cable Solutions Business Unit Marketing budget

New Bedford, Ma

• Develop strategy and materials for product launch campaigns• Develop and implement Marketing Programs and Promotions• Optimized website content with focus on SEO• Develop Social Media Platforms and blog• Managed Loyalty Program for over 200 participants• Manage Customer Co-Op Marketing Program • Manage Marketing Communications budget for Business Unit

10 Million Dollar Safety Identification Company); Work with Director of Marketing to coordinate and execute marketing strategy.Oversaw and coordinate production of 400 page catalog with design team and printer.Develop marketing programs and tools; including training programs. Coordinator of trade shows and events including maintaining event calendars. Support Inside Sales, Customer Service and over 40 manufacturer reps.Coordinate with two graphic designers and E-Commerce Manager to develop social media and web advertising.Product management projects including VOC, research and development, competitive analysis and pricing. Work directly with vendors and over 500 distribution partners to provide collateral, pricing and product information. Work with Director of Marketing to develop ad campaigns for web and print media and develop promotions for distribution and end users.

10 Million Dollar Safety Identification Company); Handled sample and collateral requestsCoordinated Private Label Catalog ProgramMaintained Co-Op advertising program

Only graduate student chosen in 2006/2007 school year to receive a Full Graduate Assistantship. Prepared and conducted lectures, as well as coached students with speech preparations.

Master Of Arts, Communications

Bachelor Of Arts, Public Relations

Activities and Societies: Public Relations Student Society of America (PRSSA)