Lindsay Lyons Email & Phone Number

• Content Strategy Development - Collaborate with the marketing team to develop content strategies that align with business objectives and target audience needs.
• External Copywriting and Special Communications - Take the lead on external copywriting for marketing materials such as whitepapers, case studies, blog posts, etc., while mentoring the copywriter to develop similar.
• Copy Editing and Presentation Creation - Assist divisions with copy editing on print media, materials and presentations.
• Research and Market Analysis
• Public Relations Management
• Internal Communications

• Developed Organic Acquisition Channel Strategy and SEO Roadmap
• Conducted Keyword Research and Recommendations
• Defined and tracked KPIs including conversion rate, click through rate (CTR), bounce rate, sessions, users, impressions, clicks, and revenue
• Worked with Content Manager to develop content strategy with optimized topics
• Conducted annual SEO site audit of over 20k URLs to review site health and areas of improvement
• Developed and maintained SEO optimized meta descriptions, title tags, and product page content

New Bedford, MA

• Created cohesive marketing strategies to support Business Unit initiatives and product launches
• Partner with Product Managers and stakeholders to develop strategic direction and messaging.
• Developed and analyzed marketing research, including voice of the customer (VOC)
• Developed and executed inbound and direct marketing campaigns
• Develop, optimize, and maintain website content for all Business Unit brand sites
• Manage Public Relations strategy and partners

New Bedford, MA

• Develop strategy and materials for product launch campaigns
• Develop and implement Marketing Programs and Promotions
• Optimized website content with focus on SEO
• Develop Social Media Platforms and blog
• Managed Loyalty Program for over 200 participants
• Manage Customer Co-Op Marketing Program

10 Million Dollar Safety Identification Company); Work with Director of Marketing to coordinate and execute marketing strategy.Oversaw and coordinate production of 400 page catalog with design team and printer.Develop marketing programs and tools; including training programs. Coordinator of trade shows and events including maintaining event calendars..

10 Million Dollar Safety Identification Company); Handled sample and collateral requestsCoordinated Private Label Catalog ProgramMaintained Co-Op advertising program

Only graduate student chosen in 2006/2007 school year to receive a Full Graduate Assistantship. Prepared and conducted lectures, as well as coached students with speech preparations.

Master Of Arts, Communications

Bachelor Of Arts, Public Relations

Activities and Societies: Public Relations Student Society of America (PRSSA)