Currently heading up the Design for the mens Jersey team for F&F. Leading assistants and graphic designers, focussing on commerciality including new innovation and updating previous best sellers. Helping establish, a strong supply base, and working with new and existing suppliers to bring innovation to F&F Menswear. Committed to providing a quality trend driven product, whilst adhering to set deadlines, budget, targets and business objectives. • Building a new supply base for F&F Looking for key strengths and ensuring gaps in supply base are covered• International development and sourcing trips, including factory visits, to seek new opportunities for F&F including Bangladesh, India, China, Sri Lanka and Turkey• Attending trade shows and international research and shopping trips, across all product areas and focussing on Jersey Graphics and Leisurewear – new fabrics, silhouettes, colour, prints and graphics, presenting and communicating this information back to the business. • Creating concepts and design direction and presenting the seasonal trend the business and suppliers. • Working with buying and merchandising teams on departmental strategy. • Briefing our team of graphic designers• Developing and sourcing new fabrics, constructions and washes • Creating a fresh, commercial and broad appeal jersey, sweats and graphics range. CAD technical packs and day to day communication with suppliers. • Attending trade, strategy and signoff meetings • Supporting assistant designers and compiling PDP’s to help progress them to designer level. • Managing budget for Graphic designers and processing invoices• Creating outfitting for instore POS for key looks, to ensure the look and trend is easily communicated to the customer • Rangebuilding to ensure colour balance, previous bestsellers are covered and the range looks fresh and new.

Freelance designer role working with Tie Rack, responsible for researching and building trend boards, across Men’s and Women’s wear providing design direction, for Soft Accessories, Small Leathers, Beachwear, Occasion, Jewellery, Hats and Ties.Collating supplier specific trend packs, design direction and Specs.Building colour palette's with seasonal colour flow. Design geometrics and conversational prints, following design direction and trend packs.

Trend foresight and commercial awareness Accomplished Illustrator, Photoshop and Indesign skillsTrend lead brand design:- Design and develop Jersey, Revive and Graphics ranges. Helping create a fresh, commercial and exciting range. Attending trade shows, and international research trips for inspiration.Shop/ street based trend research, competitor analysis, including shop reports.Helping create colour palettes to create seasonal flow. Presenting Collections/Design concepts to the Buying and Merchandising directors and menswear team, and attending proto signoff, to support the buyers.Completing technical packs, working with the garment technologists and buyers for proto development. Developing relationships with suppliers, to ensure clarity of design packs, and understanding of the product/ brand direction, developing new fabrics, finishing/ washes.Working with both old and new suppliers to achieve a high standard of product.

Designing and developing Originals and Jersey ranges, under supervision of designer.Working with buyers to create a fresh, commercial and balanced colour range. Designing all stripes across the menswear range, for jersey, originals, knitwear, and train ranges. Completing technical packs for myself and senior members of the team, working with the garment technologists and designers for proto development. Compiling the Design Direction packs and Visual Line Plans- B&W and Colour, including CAD and style details, fabric, supplier used by design, buying, merchandising, graphics and VM, to continuously inform and create closer links between the teams and build a stronger brand identity as a result. Creating colour palettes alongside the Menswear Manager and buying team for seasonal transitions. Supporting the menswear team, and design team as a whole, managing the everyday organisation of the design studio and fabric library.Organising work experience, for local university students, and utilising their skills, to aid the efficiency of the design team.Presenting Collections/Design concepts to the Buying and Merchandising director and menswear team.Competitor analysis, including shop reports.Developing relationships with suppliers, to ensure clarity of design packs, and understanding of the product/ brand direction, encouraging supplier feedback on new wash processes fabrics etc. Researching new design inspiration, colour and V.M, shop/ street based trend research.