Lindsay Bechtel Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

Direct the marketing program for the leading manufacturer of high-pressure pumps, implementing strategic initiatives to boost brand growth, enhance product visibility, and reinforce market positioning across the hydraulic fracturing, drilling, well service, and horizontal directional drilling sectors.

Houston, Texas, United States

• Established the internal marketing department and infrastructure post-spin-off from Gardner Denver, developing essential systems and fostering relationships with agency partners to enhance efficiency and maximize marketing effectiveness.• Led a comprehensive rebrand, overseeing brand strategy, identity, and promotion, which contributed to a 72% year-over-year revenue increase from $283M in 2021 to $488M in 2022, underscoring enhanced stakeholder trust and brand… Show more • Established the internal marketing department and infrastructure post-spin-off from Gardner Denver, developing essential systems and fostering relationships with agency partners to enhance efficiency and maximize marketing effectiveness.• Led a comprehensive rebrand, overseeing brand strategy, identity, and promotion, which contributed to a 72% year-over-year revenue increase from $283M in 2021 to $488M in 2022, underscoring enhanced stakeholder trust and brand continuity.• Strategically develop and oversee comprehensive marketing plans that align with organizational objectives, enhancing brand awareness, driving customer engagement, and fueling revenue growth.• Spearhead the development of integrated digital marketing strategies, including search engine optimization (SEO), search engine advertising (SEA), programmatic advertising, email marketing, social media, and content marketing to enhance online presence and drive traffic, resulting in 95,000 unique visitors to the company’s website.• Developed an internal communications program reaching 700+ employees across 4 countries, fostering a positive culture and improving communication effectiveness by 82% as measured through pre and post employee surveys.• Lead voice-of-customer meetings to gather insights for new product development, enhancing relevance and alignment with customer needs. Transform these insights into compelling messages that communicate value propositions, driving customer engagement and satisfaction.• Directed the successful launch of a new product by leading cross-functional teams and executing targeted marketing strategies, resulting in a 46% increase in revenue within the first quarter after launch.• Align sales and marketing through collaboration with sales directors to monitor industry dynamics and customer insights. Report quarterly to sales teams to enhance communication and align on campaign performance and priorities. Show less

Houston, Texas Area

Plans, directs and coordinates the marketing of petroleum and industrial products and services. Responsible for proposing, developing and implementing marketing plans, market research, and recommendation of marketing channels. Responsible for product promotion and working with key stakeholders in order to deliver business results. - Strategic: Provide the leadership necessary for development and execution of a market-driven strategic plan that will result in a sustainable… Show more Plans, directs and coordinates the marketing of petroleum and industrial products and services. Responsible for proposing, developing and implementing marketing plans, market research, and recommendation of marketing channels. Responsible for product promotion and working with key stakeholders in order to deliver business results. - Strategic: Provide the leadership necessary for development and execution of a market-driven strategic plan that will result in a sustainable competitive advantage in served markets - Brand Identification: Leads the identification and definition of clear and differentiated value-propositions for specific product and market segments. Identifies and executes brand positioning and brand building initiatives - Product Commercialization: Drives the new product cycle from new product ideas through to new product development and commercialization. Supports the development of cross divisional synergies. - Policy/Procedures: Develops marketing policies, programs and systems to support strategic direction and to ensure that products and services are marketed in accordance with budgeted objectives - Management: Manage processes and projects including multiple internal and external partners. Show less

Houston, Texas Area

Develop, manage and execute fully integrated marketing campaigns inclusive of branding, advertising, public relations, digital marketing, trade shows and events for start-ups and multi-million-dollar oil and gas companies.Meet with key stakeholders and help define objectives, unique selling propositions, target markets, key competitors, and geographic focus, then developed strategic marketing communication plans accordingly to maximize exposure.Provide account service and… Show more Develop, manage and execute fully integrated marketing campaigns inclusive of branding, advertising, public relations, digital marketing, trade shows and events for start-ups and multi-million-dollar oil and gas companies.Meet with key stakeholders and help define objectives, unique selling propositions, target markets, key competitors, and geographic focus, then developed strategic marketing communication plans accordingly to maximize exposure.Provide account service and project management for multiple client accounts. Lead agency interdepartmental collaboration to implement and execute marketing communication plans to meet deadlines, stay within budget and drive results.Lead agency's events department and business development program. Show less

Houston, Texas Area

Manage events department coordinating every step of the process from show selection, booth design, pre-show promotion and coordination to onsite supervision, labor and logistics as well as speaking engagements, vendor relations and contract negotiations. Coordinated more than 200 trade shows and events worldwide spanning 6 continents, 11 countries, 20 states and 33 cities.

Houston, Texas Area

Lafayette, Louisiana Area