Lindsay Mccray Email & Phone Number

Victoria, British Columbia, Canada

North Saanich, British Columbia, Canada

Victoria, BC

• Coordinate, lead, and/or participate in evaluating and developing strategic frameworks and initiatives that ensure the organizational mandate, goals and objectives of the BC Sheriff Service are met. This work includes.
• Concisely and persuasively write a range of documents/content including: briefing notes, correspondence, presentations, technical guides, publications, and legislative summaries.
• Led, planned and coordinated all aspects of a complex review of the Court Bailiff Program. Analyzed program strengths/weaknesses, researched and compared similar programs across Canada and recommended best practices.
• Led, planned and coordinated a project to better understand Indigenous people’s barriers to participation in the B.C. jury process. Brought together a diverse group of Indigenous stakeholders to learn more about the.
• Led a policy review team to write the sheriff threat management policies and the protective intelligence policies. Developed a high-security events manual and 12 workbooks for staff to use when planning to host a.

Victoria, British Columbia, Canada

• Led, developed and executed strategic communication and engagement plans for Court Services Branch (CSB). Established communication direction, objectives and strategies to support corporate branch goals, vision.
• Analyzed existing communication strategies, identified complexities and areas for improvement, created and implemented new methods of communication to meet goals.
• Presented communication strategy and advice to executive and used organizational awareness to convince decision-makers to act on my advice.
• Concisely and persuasively wrote a range of documents/content including briefing notes, correspondence, presentations, staff profiles, intranet content.
• Worked collaboratively with numerous stakeholders (internal and external) to develop communication materials and opportunities to improve awareness and understanding of branch projects and goals.
• Developed strong relationships with internal and external stakeholders to further CSB communication initiatives and aid in the prevention, management of and/or resolution of conflict.

Victoria, BC

• As part of the Province of B.C.'s social media headquarters, I created, planned and implemented
• Exercised leadership and good judgement in managing the Government of B.C.'s social media presence for the ministries of Health, Education, Advanced Education, and Children and Families.
• Developed and managed content posted to B.C. Government Facebook, Twitter, YouTube, Flickr, and Soundcloud accounts and the Government of B.C. website.
• Created, planned and implemented social media campaigns, including a paid and earned social media campaign to raise awareness about stopping overdoses through the use of NARCAN.
• Proactively created online opportunities that leveraged government announcements and engaged stakeholders to increase our reach and target our desired audience.
• Developed and posted content, moderated public engagement, evaluated our efforts using analytic software and adjusted plans to meet goals.

Victoria, British Columbia

• Developed strong working relationships with ministry staff to ensure a good working knowledge of policy, upcoming issues and potential communication opportunities.
• Researched and developed communication materials including: news releases, backgrounders, fact sheets, social media content, event plans and speaking notes.
• Regularly analyzed media coverage to anticipate and identify trends, issues and urgent matters. Developed strategies to prevent or mitigate issues.
• On tight timelines, to assist the Minister in responding to issues, created materials such as issue notes, media statements, question/answer and key message documents.
• Created positive communication opportunities for the ministry that resulted in favourable media coverage.
• Developed communication plans and social media strategies that engaged a wide variety of external stakeholders to reach target audiences and grow our reach.

Victoria, BC Canada

• Managed fundraising and public relations for Little Spirits Garden - a memorial garden for families grieving pregnancy and/or infant loss.
• Developed a public awareness and fundraising campaign that included fundraising events, paid marketing, social media campaign and media pitches.
• Developed strong relationships with families who have experienced a loss (extremely sensitive and personal relationships that were built with care and trust), health care professionals, and non-profit organizations.
• Together with two families who experienced loss, created and delivered a presentation to Victoria General Hospital staff to help them understand the experience of pregnancy and infant loss and how they can support.
• Media and public relations spokesperson.
• Responsible for fundraising, grant writing and volunteer management.

While on maternity leave with my first child, I created Boogie Woogie Tutus. In addition to designing and creating every tutu by hand, I created an e-commerce website, marketing materials and a booth for local craft fairs and markets. After two years and the birth of my second child, I sold the business for profit to a local artisan.

Victoria, BC

During my time with the Juvenile Diabetes Research Foundation, my primary responsibilities were to secured auction items for the Promise Ball (Victoria) and the Gala of Hope (Nanaimo) and manage a team of volunteers, auction tracker software, and logistics of the fundraising. I produced a solicitation package, procured a range of items and packages for.

• Managed the TELUS Victoria Community Board’s charitable donations on Vancouver Island ($350,000/year).
• Built strong relationships with local charities to help create an understanding of TELUS’ charitable giving priorities, the application process and how best to position their applications for success.
• Created opportunities for TELUS to announce their charitable giving donations through community events and media opportunities.
• Managed high-profile sponsorships such as the Canadian Breast Cancer Foundation TELUS Tour for the Cure, TELUS Victoria Dragon Boat Festival, and annual sponsorship of Pacific Opera Victoria.

Victoria, BC And Ottawa, ONT

• Served as Executive Assistant to the provincial Minister of Community Services, Women and Senior Services and the federal Minister of International Trade.
• Provided provincial and federal cabinet ministers with policy analysis, advice and documents (reports, briefing notes, correspondence, issue notes) on tight timelines, under stress.
• Conducted issue analysis to inform ministry policy and prepare ministers for question period.
• Organized a series of policy round tables for Ministry of International Trade stakeholder groups (business, academic and non-profit), sought new information and reported on findings.
• Built relationships with internal and external stakeholders to obtain feedback on and support for new policy initiatives.
• Proposed, planned, and executed Minister's public announcements, events and travel throughout Western Canada.

Bachelor Of Arts, Sociology; Political Science

Co-operative Education Program

Governance Essentials Program

The Not-For-Profit Program is an intensive program taught by prominent faculty from Canada’s leading business schools and some of our.