As Head of Production at Sibling Rivalry, I bring expertise across various facets of production and operations.With 2 decades of experience working in big tech, full-service advertising agencies, and production companies, I have led every sort of production: from live-action film, to branding and visual id projects, to animation, to 3D, to illustration, to photography, to social media content, to influencer collaborations, to design systems to performance marketing at scale. I have developed technical production workflows, established processes and empowered teams. My curation of skillsets is backed by brand and strategic roots. I am resourceful, a collaborator, a dot-connector, a sponge, a problem solver and a storyteller. And, I rise to every occasion offering production prowess, expertise and leadership.My background, experience and overall curiosity enables me to wear many different hats and run end-to-end productions. With a Brand background, I approach projects with a thorough understanding of brand strategy, media, and KPIs. I see every project and production as an opportunity to immerse myself in the creative process while simultaneously addressing and solving business and production challenges. I find joy in smart and mindful collaborations with creative teams and production partners; problem solving and finding effective solutions are my jam. My passion is the process of bringing creative visions to life in the most thoughtful way possible.My brand roster has led me to work on brands across many verticals including tech, automotive, financial services and QSR.Specialities: video and photography production, post production, brand identity, design/animation, project management, account management, integrated 360 campaigns, social media, content development, influencer marketing, digital advertising and brand strategy. On a personal note, I am passionate about travel, yoga and wine. I am an active member of Women for WineSense and WSET Level 2 accredited. I also recently completed my Yoga Leaders 200 hr certification.
Listed skills include Advertising, Integrated Marketing, Creative Strategy, Digital Strategy, and 58 others.