Lindsay (Woracek) Obal, Mba Email & Phone Number

Omaha, Ne, Us

Greater Omaha Area

✔ Serves as lead marketing facilitator to collaborate and build comprehensive marketing + sales strategies to aid in organizational growth - both revenue and customer focused for five of NMC's business units.✔ Manages the sales, revenue and overall financial performance of each launch with direct responsibility over the efficiency and effectiveness of the plan against defined and aligned KPIs.✔ Utilize data driven insights and information to comprise marketing + sales plans to support business initiatives - to drive performance and brand awareness.✔ Spearheaded the development, deployment and adoption of NMC's Marketing Automation System, Click Dimensions in the Dynamics 365 CRM environment.✔ Developed system views and dashboard in order to enable marketing, sales management and sales representatives the ability to view and keep track of their sales pipeline ✔ Drove engagement through MAS system by developing and deploying workflows and customer automations and nurture campaigns.✔ Developed KPIs, analyzed data insights from various platforms and conducted postmortems to optimize strategic marketing initiatives and campaigns.

✔ Manage and coordinate marketing initiatives to drive business growth and increase awareness for five of NMC's business divisions. ✔ Utilize market share data and other external resources to coordinate with sales managers for the successful deployment of marketing tactics. ✔ Use customer data to target market based on customer needs and feedback. ✔ Coordinate & design marketing material for all major marketing outlets, local and national through digital, social and traditional mediums.✔ Partnered cross-functionally with sales, product support and operations to drive progressive awareness and revenue generating sales and service marketing campaigns.

Education record

Master Of Business Administration (M.B.A.)

Bs In Communication