-Oversees hotel strategic group business decisions in order to achieve and exceedfinancial targets including REVPAR, RPI and year over year growth-Align with the Commercial Services leadership team to establish yearly budgets andadjust monthly forecasts as needed-Oversee the sales team in reviewing all new business opportunities and bidding onbusiness that is in line with established hotel strategy-Establish local catering sales strategy and align with catering leadership team toapprove space release and pricing parameters-Analyze financial goals, booking trends and competitive set compression to establishand adjust group pricing including food and beverage minimums, meeting roomrental, services charges etc.-Communicate effectively with prospective customers to ensure hotel strategy alignswith group requirements and execute mutually beneficial contracts-Review existing group business to ensure that meeting space usage is efficient andallows for optimal group layering each week-Analyze previous and future year trends in lead volume, lead size, conversion rate etc.to adjust booking strategies as needed for future years-Communicate upcoming business/financial outlook as well as previous performanceeffectively with hotel executive leadership, regional leadership and hotel ownershipteams-Oversee the Commercial Optimization Manager role directly to facilitate additionalreporting/analytics

-Responsible for overseeing the event sales and operations team including sales,events, banquet setup and food and beverage team members-Sold and operated directly all large scale and VIP functions including clients such asNASA, Axiom Space and Twitter-Achieved sales results of 110-150% of goals set forth for 2021 bookings an maintaineda pipeline on track to continue to grow sales for 2022-Created and managed budgets, team member evaluations and sales strategiessuccessfully-Managed the 3rd party contract between Space Center Houston and Wolfgang PuckCatering-In addition to outside sales was also responsible for managing the team operating allinternal education events developed and implemented by Space Center Houston

-Implemented strategies which maximize group F&B and rental revenues usingeffective space allocation and dynamic pricing-Analyzed industry trends and adjusted strategy accordingly based on opportunity forlocal, national and international business-Developed the space optimization role implementing and rolling out new proceduresand strategies to all hotel staff, regional management and ownership-Identify and find a solution for all conflicting space contracted that aligns with bothcustomer needs and hotel strategy-Responsible for overseeing space allocation and pricing in all new contracts andprospective contracts-Results in year one included over 1 million sq. feet of space released and $700k inadditional revenue able to be booked

-Responsible for soliciting and securing all group business associated with thecitywide conference market-Represented the hotel dynamically in customer interactions including site visits withboth end user clients and third party agencies-Successfully negotiated contract terms regularly-Strategically budgeted and forecasted performance and revenues within 3% accuracy

-Responsible for creating and executing contracts for the corporate, non-profit,government and local social markets-Actively solicited new business through trade show attendance, cold calls, office visitsand email blasts-Increased room rental revenue on property by more than 35%-Increased catering average food and beverage pricing by 15%-Consistently met and exceeded total sales goals by an average of 30-40% per month

-Responsible for managing event operations in 175,000+ sq feet of meeting space daily-Worked closely with senior level managers to play and execute both large and smallscale programs-Consistently able to adapt and use creative solutions as needed on the conventionfloor-Main point of contact for each in-house client, sometimes working with 30-40individuals at the same time

Working as a catering manager with the Hilton Orlando began as a temporary role to fill in for a maternity leave, but awakened a love for the sales and service life that led me to continue to pursue the catering path. I no longer wanted to only service events, I really liked selling them as well! With great mentors I was able to develop my sales ability while continuing to grow my knowledge of hotel operations as well.

The role of Executive Events Assistant gave me all of the foundational background for a career in hotel sales and events. I was able to master Delphi, the Banquet Event Order process and all of the multi-tasking required to communicate the needs of a group to the operations departments in the hotel. Working for 3 senior level managers, including the Director of Events, I was able to work on some very high level programming. From the NBA All Star Game to the President of the United States to many large pharmaceutical launches there was always a new challenge to be conquered.

As a pre-arrival coordinator I learned a great deal more about the front office process in a hotel. The VIP guest management, analyzing CRM, assigning upgrades and room blocking were daily tasks along with acting in a supervisory role to the front desk agents.

This role on the OPENING TEAM of The Hilton Orlando started my hotel career with Hilton and I was hooked! I quickly developed a passion for the Hilton brand, this hotel and soaking up all of the experience possible. Opening team gave me a chance to learn it all with plenty of opportunity to assist in other departments. I had the pleasure of moving up through many roles at this hotel following the opening - giving me a fantastic foundation for the full picture of how a hotel operates from all angles.