Lindsay Perlman Email and Phone Number

 Lead a team of high-performing digital marketing specialists who design and execute integrated paid media campaigns aimed at driving business impact at every stage of the marketing funnel Execute multimillion dollar budget aligned to solution and line of business priority goals for North American region Build and maintain working relationship with media buying agency, analyst groups, publishers, media aggregators and other relevant media outlets Manage a team of direct reports with a focus on day-to-day job coaching and mentorship, strong professional development plans, and overall job affinity and leadership trust Develop and maintain strong internal stakeholder relationships within North America field marketing, Integrated Demand Teams, Shared Services, and others within the Global Demand Center

 Strategic role focused on transforming how SAP North America Marketing designs and executes its marketing campaigns in an ever increasing digitally oriented world  Lead a team to manage the campaign process and technology roadmap to enable our success  Manage NA Marketing email office to manage volume of both automated and standalone campaigns, continually enable marketers for email optimization, and maintain high standard for quality and adherence to email protocol Manage marketing automation and nurture campaign team for implementation of SAP Marketing Cloud solution, creation and support of nurture and automated campaigns across all marketing teams in NA, and keeping abreast of latest digital marketing trends Facilitate and maintain all required marketing operations and support for campaign support services (external agencies and internal shared services), webcast management, and digital and creative support for all types of campaigns  Create common set of Marketing Standards for campaign design, execution and optimization Enable Campaign Community (30+ people) across all of NA Marketing to foster adoption of best practices and standards, raise standard of excellence for campaigns, and refine strategy

 Lead a team who builds the strategy and executes the campaigns for the Brand to Demand Channels including third party events, online virtual events, SAP hosted events, integrated paid online marketing, paid search, outbound telemarketing and social media Manage the careers, development and daily work for the Brand to Demand team supporting the SAP HANA, SAP S/4HANA, HEC, EIM, SCP and SAP Analytics product portfolios across the NA region (constituting over 50% of SAP revenue) Engage with key sales, NA and global marketing stakeholders to create a collaborative strategy, as well as communicate marketing campaigns and effectiveness Build strategic relationships with appropriate GTM partners and develop co-marketing plans and activities to extend marketing budget and reach Create and execute outbound campaigns supporting CIO Executive and Cybersecurity initiatives working directly with the SAP NA CIO and global SAP CSO Manage to strict set of key performance indicators to ensure campaign success and effectiveness and adjust campaign activity accordingly for maximum results Represent NA as the lead for the Global IT Audience LOB marketing plan Representative for NAM in SAP Brand Ambassador Program

 Create comprehensive, integrated marketing strategy and plan for Business Intelligence software solutions for product awareness, lead generation, pipeline generation and acceleration with an additional focus on innovation and market leadership goals  Manage marketing plan that covers all industry and revenue segments in North America, setting the correct mix of marketing channels and elements for maximum success Collaborate with internal stakeholders in media relations, analyst relations, product marketing, global marketing, sales, global branding and regional/industry marketing to design a campaign that supports the organizational needs, market position, product strengths and lead generation goals Communicate, both orally and written, all marketing information to internal clients and stakeholders, including bi-weekly newsletter and presentations Manage to strict set of key performance indicators to ensure campaign success and effectiveness and present progress weekly to key senior marketing and sales executives Create and accelerate pipeline funnel with a drive towards closed revenue Supervise campaign execution staff and manage all aspects of marketing activities including websites, written brochures, email promotions, email campaigns, webcasts, virtual events, telemarketing campaigns and third party media programs (content syndication, webcasts, microsites, social media) Represent field marketing as Business Intelligence NA marketing lead across field marketing, sales, global marketing, product marketing, and product management Effectively manage large-scale marketing budget and efficient cost per lead and opportunity benchmarks Maintain current knowledge on both product and technology developments and trends, as well as latest research and findings in social media and marketing