Lindsay Fowler Email & Phone Number

Pensacola, Florida, United States

Pensacola, Florida, United States

- Implement tracking mechanisms and analytics tools to monitor campaign performance, measure key metrics, and evaluate ROI.- Monitor campaign performance metrics, analyze data insights, and provide regular reports to clients on campaign effectiveness, ROI, and KPI achievement.- Collaborate with strategists and partners to identify optimization opportunities, make strategic adjustments, and maximize campaign performance and results.- Provide strategic insights and recommendations based on data-driven analysis to optimize future campaign planning and execution.- Serve as the primary point of contact for internal stakeholders, external agencies, vendors, and partners involved in digital marketing campaigns.- Provide training, guidance, and support to digital team members on product offerings, internal processes, tools, and best practices for campaign management and internal relationship building.- Stay informed about emerging trends, technologies, and best practices in digital marketing, advertising platforms, and consumer behavior.

Pensacola, Florida, United States

- Coordinate the setup and launch of digital advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, streaming campaigns and others.- Work closely with strategists and internal clients to gather campaign requirements, objectives, and targeting criteria.- Generate regular campaign performance reports and provide actionable insights for improvement.- Regularly review daily pacing reports to track campaign progress, identify trends, and make adjustments to campaigns as needed.- Provide ongoing support and troubleshooting for campaign-related issues and inquiries.- Act as the primary point of contact between internal teams and external vendors, conveying messages, updates, and requirements clearly and accurately.- Responsible for providing new-hire training and empowering those individuals to thrive in the digital fulfillment landscape age by equipping them with the knowledge, skills, and confidence needed to succeed in their new role.

Pensacola, Florida Area

- Work closely with internal teams, including creative, production, and operations, to ensure smooth and successful execution of advertising campaigns from inception to completion.- Coordinate campaign logistics, including ad placements, scheduling, and creative asset delivery, to ensure accurate and timely delivery of client campaigns.- Ensure compliance with contract terms, pricing agreements, and billing processes to facilitate timely invoicing and payment reconciliation.- Foster a collaborative and supportive team environment by sharing knowledge, resources, and expertise to enhance overall sales effectiveness and performance.

Pensacola, Florida

- Develop comprehensive advertising strategies and marketing plans to achieve dealership sales targets and business objectives.- Identify target audiences, market segments, and key messaging to create effective advertising campaigns that resonate with potential customers.- Develop advertising budgets, allocate resources effectively, and manage expenses to ensure optimal return on investment (ROI) and cost-efficiency.- Monitor advertising spending, track performance metrics, and adjust budgets as needed to maximize campaign effectiveness and profitability.- Plan, coordinate, and execute multi-channel advertising campaigns across various platforms, including digital media, print media, radio, television, outdoor signage, and direct mail.- Collaborate with advertising agencies, media vendors, and creative teams to develop compelling ad creatives, messaging, and promotional offers.- Conduct media research and analysis to identify the most cost-effective and impactful advertising channels and placements for reaching target audiences.- Negotiate advertising rates, placements, and contracts with media vendors to secure favorable terms and maximize advertising reach and frequency.- Coordinate dealership events, promotions, and sales initiatives to complement advertising efforts and drive foot traffic to the dealership showroom and service center.- Collaborate with sales teams, service departments, and other dealership stakeholders to ensure alignment and integration of marketing and promotional activities.

Pensacola, Florida

Pensacola, Florida