Managing Vice President, Brand Marketing
CurrentI currently lead the team driving digital marketing innovations and communications that elevate the Capital One brand. Our team manages the Enterprise content and social media strategies and creates thousands of Brand assets monthly within our In-House Creative Studio. We manage our digital product marketing strategy and lead the communication strategy for our technology transformation story across multiple touch points. From award-winning campaigns to supporting products that help customers live their best lives, our team delivers strategically-grounded, insight-backed work that builds the Capital One brand while driving profitable and positive business outcomes. Top Capital One Achievements:- Stood a new brand marketing capability to support Capital One’s technology transformation story, including developing the business case, creating infrastructure, building a team and - launching new marketing channels- Built and led a new team designed to evolve and grow the discipline of brand strategy. Led corporate efforts to more sharply define our brand purpose, creating strategic and analytical artifacts and capabilities to focus the company on a singular, more powerful brand story- Drove the marketing strategy to transition the HSBC domestic card portfolio to Capital One, the company’s largest portfolio purchase and customer conversion, resulting in unprecedented NPS lifts- Launched Spark for Business with a powerful integrated marketing campaign that drove 100% lift in business compared to pre-advertising period- Launched Slingshot for small business, the company’s first social advocacy program, creating both a greater online presence and differentiated value proposition Previous Capital One Roles:Senior Director, Brand StrategyEnterprise Brand Strategy and Management Subprime Segment and HSBC IntegrationDirector, Brand StrategySmall Business US CardSenior Marketing ManagerSmall Business
