Heads digital team and works on digitizing above-the-line planners. Tasked to increase digital revenue, assure high quality of clients’ digital performances, and share best practices internally and externally.

1. Media Team Lead2. Digital Media Planning, Media Plan Creation, Buying and Implementation- Study industry, and create digital strategy/ media plan to answer brief from clients- Present and defend media strategies to clients- Manage, evaluate and optimize lead/ conversion generation campaigns- Expert in digital buying practices—cost per click, cost per impression, cost per conversion etc. 3. Publisher relations

1. Lead Generation and Awareness CampaignsPrepared overall lead generation strategies and programs. Managed lead generation and awareness campaigns via Google AdWords (Search and Display; Desktop and Mobile), YouTube, Yahoo, Facebook and partner websites.2. Affiliate Marketing/ Website Partnerships- Managed company partnerships with top website in the Philippines from tapping, closing, maintaining and renewing.- Rolled out e-mailers, banner exchanges, event promotions or revenue sharing schemes, depending on the needs of partner3. User Experience (UX)Handled website UX enhancement from conducting researches, surveys and providing recommendations4. Social SitesManaged social pages including Facebook and Twitter2012: Achieved 113% of target conversions from Google AdWords (Search and Display)2011:Increased credibility and authority of the JobStreet.com brand by closing and maintaining partnership with 28 top websites in the Philippines including GMANetwork.com, PhilStar.com, Sulit.com.ph, Multiply.com, Pep.ph, FHM.com.ph, LevelUpGames.com and Yugatech.com.

1. Online and Offline Partnerships 2. Lead Generation and Awareness Campaigns via Partner websites and Google AdWords (Search and Display)2010: Achieved 159% of target conversions from Google AdWords (Search and Display).Closed and maintained 18 web and blog partners. 2009: Spearheaded the biggest job fair in the Philippines together with the Department of Labor and Employment (DOLE)—JOBapalooza 2009—bringing together 280 employers and 23,000 jobseekers in one venue and day. Launched JobStreet.com Facebook page and immediately reached 60,000+ fans. Closed and maintained 16 online and offline partners.

Online and Offline Partnerships Managed company partnerships with offline and online institutions including radio, TV and print, websites, professional and industrial organizations, and government agencies. Managed partners from tapping, closing, maintaining and renewing.2008:Closed and maintained 13 online and offline partners. Including government agency —DOLE, industrial organization—Philippine Chamber of Commerce & Industry (PCCI) and top print broadsheet—Philippine Star.2007: Achieved 130% media values versus target. Closed and maintained 11 online and offline partners.