Lindsay Rapoport Weis has over 20 years of digital and traditional marketing experience. After starting her career in VA, she lived in NYC for over a decade, and worked for many SaaS, web services, technology, video, local businesses (doctors and attorney practices) and luxury real estate companies. Lindsay moved back to VA and started LMR Consulting to help her clients, large and small, revamp and/or build their digital marketing and technology strategies to drive results to the bottom line.

Large Practice Sales (LPS) helps dentists and specialists to monetize their practice through Invisible Dental Support Organizations (IDSOs). Large Practice Sales (LPS) has multiple clients who are monetizing their practices for cash today, and are continuing as owners and running their practices autonomously for years or decades in the future. The values we are achieving for doctors, even during COVID-19, are unmatched. A typical LPS client will have six to ten qualified IDSO bidders to choose from. We completed over $600M of client partnerships in 2022, some for doctors as young as 32.

Responsible for driving marketing and sales strategy for all Boats Group products, including those within the entire family of brands (Boat Trader, YachtWorld, boats.com, YachtCloser, and more ). My goal is to present products in ways that will strengthen our brands, boost sales and drive consumer engagement. A few areas of collaboration/ownership include: front and back end website experience, user journeys, lead generation, content and social marketing, sales enablement/materials, email marketing, artificial intelligence, paid advertising, and new product rollouts.

Responsible for Corporate brand and Agent Digital Marketing strategy and execution. Includes management and performance for all online entities, technology, applications and tools (CRM, ESP, Automation, Analytics, and more), lead funnel and drip marketing fulfillment, digital advertising and media buying programs, paid and organic social media, influencer marketing, content and blog strategy, SEO, Paid Search, retargeting and growth hacking, marketing materials and seasonal/quarterly brand campaigns. Work closely with product, IT, PR and event teams to ensure integrated approach in all digital strategy and initiatives. Manage specialized team and many vendor and agency relationships.

Responsible for all B2B and B2C marketing strategy and execution for wochit - a cloud-based video creation platform that empowers any storyteller to create original video content in minutes.Recently launched the new website wochit.com and creating and executing a complete B2C marketing plan as we prepare to open up the platform in the coming weeks. wochit will go from a closed B2B platform to one that anyone can sign up for and start creating video in minutes.

Oversaw and executed all marketing strategy and execution for a family of creative production and software services company. Divisions include globaledit, Impact Digital, Fast Ashleys, Smashbox Studios and Industrial Color Productions. Managed team of 3. Started with complete ownership of globaledit and software division and was promoted in April 2013 to handle all divisions under Industrial Color Brands.Responsible for creating, executing and measuring quarterly and yearly marketing plans and budget, sales pipeline, and lead to opportunity conversions. Major initiatives include: multi-division CRM and database building with SalesForce, lead generation and lead nurturing programs through marketing automation (Pardot), complete website launch and rebrand (launched Feb 2014), full SEO and Paid Search/Retargeting execution, social media/blog content, webinar programs, email/online advertising. Also responsible for comprehensive plans and management of corporate partnerships, market research, branding, product marketing and all client facing materials, PR, and events.

• Develop lead generation marketing plans leveraging online and offline channels to support national sales team• Execute plans including budgeting, creative execution, campaign tracking, and post campaign analysis• Target key decision makers in large franchise and manufacturer organizations using innovative marketing tactics• Aggressively test and roll out new marketing initiatives• Work with national sales team and product marketing function to prioritize and create various pieces of sales collateral• Collaborate with partners and franchise customers to plan and execute joint marketing initiatives• Stay abreast of industry trends, competitors, and marketing best practices• Act as the primary liaison between national sales team and marketing department

Digital media firm specializing in credentialed online content syndication. Produces and syndicates online editorial programs sponsored by major brands, and syndicates to over 197 million viewers globally through over 600 syndication partners in 14 languages. Current clients include Procter & Gamble, Nestle, Lowe’s and BridgestoneKey Achievements: • Launch company’s first global PR campaign in over 14 countries, targeted to increase awareness of company and its programs• Help create company-wide sales process and revamp proposals and presentations for prospective clients and their agencies; companies include, Hasbro, Merrill Lynch, Ogilvy & Mather, Mercedes-Benz, Mindshare, Kimberly-Clark, Showtime, Accenture• Secure in-person and on-camera interviews with major media about content quality, programs and the company; media outlets include MediaWeek, AdAge, Vital Media, PBS/Media Shift, regional radio stations, The Today Show• Create company’s first major sales campaign aimed to increase new business by 50%; consists of six month drip marketing campaign including email blasts, direct mail and online marketing• Produce marketing plan aimed to increase syndication partners and establish company as educational resource for online content; plan includes domestic and global email campaigns, creation of new program partner area online, webinars and speaking opportunitiesResponsibilities:• Responsible for directing all aspects of the company’s marketing and PR strategy; report to President and manage team of three • Lead marketing initiatives for company’s association, the ICSC (Internet Content Syndication Council); help members create industry’s first set of guidelines to ensure the creation of quality content online

• Help generate over $3.6 million in revenue and over 4,200 leads annually through marketing initiatives and events• Secured over 50 speaking events and workshops at major industry tradeshows; create materials for and educate team on current speaking topic search engine marketing and optimization• Author over 30 editorials, whitepapers and press releases published in major industry magazines web sites and industry events • Manage over 20 trade shows and dealer meetings, B2B and B2C; create comprehensive strategies from initial sponsorships, to booth creation and pre- and post-show integrated sales campaigns• Launched current company’s first internal and external presence on social networking sites (Facebook, Twitter, and LinkedIn)• Develop and execute 20+ partnership, co-branded endorsement and strategic plans to develop marketing initiatives that include agreement and proposal creation, mystery shops, presentations, professional services and project management within several departments (PR, sales, and more)

• Top revenue-producing marketing manager, contributing over $630,000 in four months• MarCom Creative Awards (International Marketing and Communications Competition): 2007 Gold Award recipient for integrated geo-targeted campaign Beef Up Your Sales • Developed and managed all marketing strategies aimed to increase market share in B2B dealerships within the commercial equipment, agricultural and truck industries• Developed and executed all creative and promotional strategies; included advertising campaigns, tradeshow exhibitions, industry events, sponsorships, media and public relations, cooperative and drip marketing • Collaborated with product, usability, web design and SEO teams to develop demo and corporate websites • Supported nationwide sales team of 10+; created and managed revenue-driven marketing campaigns and effective sales presentations