Lindsay Sanchez Email & Phone Number

New York, US

• Lead Vevo's digital marketing strategy covering eight international teams
• Manage team responsible for all paid digital advertising and US social campaigns
• Ideate and execute creative content in cross-functional collaboration with production, design and editorial teams for initiatives including platform launches, original franchises, brand partnerships, landmark events.
• Implement and manage brand partnerships with distribution platforms (Roku, Samsung TV Plus, etc.), philanthropic organizations (HeadCount, The Trevor Project, etc.) and concerts/festivals.
• Optimize content to grow followers, build algorithmic support and maintain brand consistency across 25 social accounts across TikTok, Instagram, Facebook, Twitter and LinkedIn
• Integrate third-party vendors for task management and analytics tools to monitor competitors, optimize workflows and define strategy

New York, US

New York, US

• Led all paid digital advertising campaigns and trained new hires
• Worked with production and design teams to optimize creatives for ads
• Advised international social teams on new strategies
• Planned and executed marketing campaigns for long term content featuresand weekly episodic series

New York, NY, US

• Led social media strategy for 73 nationwide radio stations and the CBS podcast network
• Built CBS Radio's social media guidelines and trained local stations' teams
• Led social coverage for live events with production teams, brand partners and marquee talent
• Integrated new software tools for audio-based social promotion, news aggregation and analytics
• Revamped existing social strategy to support short-form and live video content

New York, NY, US

· Wrote and published web content & a daily newsletter. · Develop social media strategies and best practices for content teams behind several lifestyle brands. · Introduced analytics tools for data-driven content and social strategies.

New York, NY, US

• Managed the YouTube channel featuring over 7,000 how-to videos
• Managed an international network of freelance videographers

Washington, DC, US

· Researched, wrote, produced and published web content including video, audio, and blog posts.· Assisted programming for All Songs Considered podcast. Co-hosted “Odd Musical Pairings” episode.· Produced multimedia pop-culture commentary, “Losing My Cool,” for All Things Considered & NPR Music

· News intern responsible for researching, shooting, writing and editing health news segments for the local television broadcast.· Assisted production for the Emmy-winning PBS documentary “Decoding Autism.”