Senior Director, Digital Marketing & Social Media
Current• Lead Vevo's digital marketing strategy covering eight international teams • Manage team responsible for all paid digital advertising and US social campaigns• Ideate and execute creative content in cross-functional collaboration with production, design and editorial teams for initiatives including platform launches, original franchises, brand partnerships, landmark events and cultural campaigns.• Implement and manage brand partnerships with distribution platforms (Roku, Samsung TV Plus, etc.), philanthropic organizations (HeadCount, The Trevor Project, etc.) and concerts/festivals.• Optimize content to grow followers, build algorithmic support and maintain brand consistency across 25 social accounts across TikTok, Instagram, Facebook, Twitter and LinkedIn• Integrate third-party vendors for task management and analytics tools to monitor competitors, optimize workflows and define strategy• Manage the marketing department's annual budget• Present monthly recap reports and forecasts including strategy updates and data insights for senior leadership and sales.
