Lindsay Johnson, Mba Email & Phone Number

Minneapolis, Minnesota

Minneapolis, Minnesota

Strategic thought leader who generates innovative and consumer-led ideas to evolve the Amtrak Guest Rewards loyalty program marketing strategy in relation to member lifecycle, acquisition and promotions. Awarded Olson's 2015 "Rising Star".

Greater Minneapolis-St. Paul Area

Developed the Private Label business strategy by defining how we would strategically play in that space – including the product categories, retailers and stage gate requirements. I also developed our annual marketing plan and was accountable for delivering the business goals and objectives defined in our plan.

Bloomington, Mn

• Managed +$.5B brand’s core business, including consumption analysis, competitive & category tracking, financial reporting, forecasting and budgeting, resulting in an over-delivery of net sales, profit and market share• Lead cross-functional team in the launch and commercialization of Red Baron Mini Pizzas, which grew the brand’s market share and improve brand margin by 3 points• Prepared brand for strong growth through the development of a new, core product platform; based on extensive consumer research and focus groups that helped inform the positioning, packaging and overall value proposition• Completed business analyses to influence brand planning efforts, develop insight-based category and sales materials to enable our sales teams to successfully sell against existing and new growth platforms

Greater Minneapolis-St. Paul Area

• Accountable for critical brand re-launch initiatives including brand repositioning, new packaging design & cross-channel launch plan. Re-launch resulted in +20% topline growth and a material growth in market share.• Lead execution of innovation-based growth opportunities to develop the optimal product to gain a 60/40 preference to lead competitor, DiGiorno• Readied the brand’s Gluten Free product platform for commercialization, through internal project leadership with research & development and externally with new vendor partnerships. Awarded Progressive Grocer’s “2014 Editor’s Pick” for Gluten Free platform

Bloomington, Mn

Developed a personalized, dynamic & targeted email communication program with relevant communication throughout the customer lifecycle. Additionally, I led the automation & technical implementation of our first-ever mobile marketing campaigns, notifying customers when our trucks were approximately 30 minutes away from their home.

Chicago, Il

Led cross-functional project teams in the successful implementation/deployment of our client's digital marketing and/or web design initiatives. Provided best-in class client services to: LEGO, Sears & Kmart, Burton Snowboards and Helzberg Diamonds.

Eagan, Mn

Master Of Business Administration (M.B.A.), Business Administration And Management

Activities and Societies: Marketing and Management Focus Marketing in Emerging Markets - South America (Brazil & Argentina)

Ba, Communication Studies, Communications, Spanish, Public Health

Activities and Societies: Pi Beta Phi Women's Fraternity: Assistant to the President, Standards Board, Leadership and Nominating.