Strategic thought leader who generates innovative and consumer-led ideas to evolve the Amtrak Guest Rewards loyalty program marketing strategy in relation to member lifecycle, acquisition and promotions. Awarded Olson's 2015 "Rising Star".

Developed the Private Label business strategy by defining how we would strategically play in that space – including the product categories, retailers and stage gate requirements. I also developed our annual marketing plan and was accountable for delivering the business goals and objectives defined in our plan.

• Managed +$.5B brand’s core business, including consumption analysis, competitive & category tracking, financial reporting, forecasting and budgeting, resulting in an over-delivery of net sales, profit and market share• Lead cross-functional team in the launch and commercialization of Red Baron Mini Pizzas, which grew the brand’s market share and improve brand margin by 3 points• Prepared brand for strong growth through the development of a new, core product platform; based on extensive consumer research and focus groups that helped inform the positioning, packaging and overall value proposition• Completed business analyses to influence brand planning efforts, develop insight-based category and sales materials to enable our sales teams to successfully sell against existing and new growth platforms

• Accountable for critical brand re-launch initiatives including brand repositioning, new packaging design & cross-channel launch plan. Re-launch resulted in +20% topline growth and a material growth in market share.• Lead execution of innovation-based growth opportunities to develop the optimal product to gain a 60/40 preference to lead competitor, DiGiorno• Readied the brand’s Gluten Free product platform for commercialization, through internal project leadership with research & development and externally with new vendor partnerships. Awarded Progressive Grocer’s “2014 Editor’s Pick” for Gluten Free platform

Developed a personalized, dynamic & targeted email communication program with relevant communication throughout the customer lifecycle. Additionally, I led the automation & technical implementation of our first-ever mobile marketing campaigns, notifying customers when our trucks were approximately 30 minutes away from their home.

Led cross-functional project teams in the successful implementation/deployment of our client's digital marketing and/or web design initiatives. Provided best-in class client services to: LEGO, Sears & Kmart, Burton Snowboards and Helzberg Diamonds.