As a CEO or VP of Marketing, you want to be sure you're getting the most bang for your buck with your marketing budget. It can be tough to figure out if you're effectively reaching your target audience or where your leads are coming from. That's where we come in! At Top Fox Marketing, we can help you navigate your marketing efforts, and calculate the ROI of those efforts, with ease.We understand that you may have tried hiring an in-house resource or working with a large agency, only to find they weren't as nimble as you needed. Our team of marketing experts has the skills and expertise to execute strategic marketing plans that will set your brand up for sustainable growth.We're not just focused on short-term gains; we're in it for the long haul. Our holistic approach to marketing ensures that we carefully balance the needs of your short and long-term goals, creating and reinforcing brand stickiness. You can count on us to provide consistency and momentum that is maintainable over time.We love what we do and take immense pride in delivering high-quality work that wows you and woos your customers.

ACCOMPLISHMENTS:• Tripled the number of leads acquired at Dreamforce, the main industry tradeshow• Developed an eye-catching brand for ActionGrid, an application on the Salesforce app exchange• Planned, developed and launched a new website to drive leads and nurture prospects• Doubled the number of reviews on the Salesforce AppExchange in three months

ACCOMPLISHMENTS:• Lead a brand update of OIA including photo and graphic standards, look and feel, colors and fonts • Developed content and strategy for the re-launch of outdoorindustry.org – transitioned from static brochure-like site to a content-driven, community-focused destination• Reimagined and wrote the 2014 Annual Report, historically a text-heavy printed book full of stock photos to a visually-driven and engaging digital piece that directs traffic to the website and encourages member engagementNOTABLE JOB RESPONSIBILITIES:• Developed and executed annual marketing plans for Membership, Events and Education, and Market and Consumer Insights including content plans, email marketing, social media and trade show activations

NOTABLE JOB RESPONSIBILITIES:• Develop and implement consistent brand strategy across print publications, the website, digital platforms, content plan, media relations, and internal and external communications• Directly supervise sales and marketing teams, fostering teamwork and collaboration, and enable professional development of direct reports• Develop effective process for lead generation, account retention and development, and use of CRM• Effectively communicate the features and benefits of the product with university partners, large customers and prospects, and other stakeholders to support the company’s vision and enable growth

ACCOMPLISHMENTS:- Performed an analysis on the data center industry and created a comprehensive marketing strategy and materials, trained 40 salespeople on industry needs and sales strategy, resulting in an increase of $4.27M in monthly recurring revenue in Q1 2012 - Worked with a small team to revive the IP product which had not been actively managed over the last year - achieved positive net installs and reversed a long-term trend of declining revenue- Worked with the president and director of Zayo’s sales organization and the VPs of Sales from AboveNet to develop a retention strategy including a individualized transitional compensation packages for 85 sales reps in three currencies through the largest acquisition in Zayo’s history (at the time)NOTABLE JOB RESPONSIBILITIES:- Created results-oriented educational programs for sales organization to enable a deeper reach into partner and agency channels in the healthcare segment- Developed on-boarding and training materials on products, processes, and compensation packages for acquired sales organization and delivered training sessions in Dallas, New York, and San Francisco- Modeled quotas for seven sales channels in three currencies so the president of sales could make decisions on organizational structure and account mapping- Forecasted costs and product allocation for sales organization and network operations center for quarterly earnings supplement - Performed a market-by-market analysis to develop a competitive strategy for pricing a commodity product by industry, by market, and packaged with other Zayo products- Developed marketing collateral including maps, fliers, customer presentations, and trainings

ACCOMPLISHMENTS:- Customers acquired include: CoreLogic, Horizon Organic, NBC Universal, The Linux FoundationNOTABLE JOB RESPONSIBILITIES:- Designed, developed and implemented sales process including lead generation and qualification, pitch presentation development and delivery, proposal creation and new client on-boarding process- Managed sales pipeline from lead qualification to close, sales funnel, and revenue projections- Created process for pricing to accurately track margins and cover third party costs

2009 was a tough time to graduate with an MBA. The country was in the middle of the economic downturn. I didn't want to just take the first offer that presented itself so I provided B2B and B2C marketing strategy and implementation, industry and competitive analysis, market research, marketing collateral creation, program management, social media strategy and internal and external communication plans to several clients.NOTABLE RESPONSIBILITIES:- Partnered with Transition Partners, a local investment banking company, to advise X-COM Systems, a developer and manufacturer of proprietary technology used for high-speed computer storage purposes in defense and aerospace, on marketing and trade show strategy, web-marketing, talent acquisition, and financial restructuring for the completion of bridge financing - Program Director for the 2010 CU New Venture Challenge, ran a team of 15 student volunteers to coordinate more than 40 mentor relationships, planned 10 events to reach more than 500 people, and awarded over $15,000 in prizes- Performed a market research study of 182 companies in the local $2 billion natural products and services industry and presented the findings to over 100 industry leaders at Naturally Boulder Days- Developed and implemented an internal communications plan for the Deming Center for Entrepreneurship at CU-Boulder

ACCOMPLISHMENTS:• Grew the label’s press database by 65%, increased album sales by 30%, and increased media placements by 50% including securing the cover of the New York Times Arts and Leisure page and numerous Wall Street Journal reviewsNOTABLE JOB RESPONSIBILITIES:• Planned and executed strategic four-month marketing and public relations campaigns for 17 Palmetto recording artists, over 20 album releases, and associated tours consistent with the label’s musical vision of expanding the boundaries of jazz• Represented the record label at national conferences and events, handled media relations, created press materials, organized interviews, and managed artist/label relations• Consulted with the CEO and the Executive Vice President about the decision to launch a new partner venture to the record label, conducted industry and competitor analysis, assembled marketing plan, and engineered pro forma financial statements to determine up-front capital investment

• Contributed to the press team resulting in the successful opening Frederick P. Rose Hall, Jazz at Lincoln Center’s $132 million, three venue performing arts facility• Planned and executed national PR campaigns, tour press, interviews, and CD releases for the Jazz at Lincoln Center Orchestra with Wynton Marsalis and the Afro-Latin Jazz Orchestra with Arturo O’Farrill • Collaborated with the education department and managed all campaigns for Jazz for Young People, JazzTalk, and launched the WeBop! education program• Organized and managed special events including a parade on the top of the Empire State Building