Proficient in managing scope, schedules, KPIs, and quality of marketing projects, ensuring timely delivery and meeting performance expectations.Collaborate with leadership to align traditional and digital campaigns, online content, and social media collateral with the overarching brand strategy, resulting in increased customer engagement and awareness.Lead paid media strategies and reporting to meet KPIs and goals for the business. Work with property leadership to identify emerging digital opportunities, make recommendations, and increase market share through effective digital initiatives.Collaborate with enterprises and property marketing departments to create new media strategies aligned with business goals, presenting briefs on emerging opportunities and new media channels.Produce marketing materials for email, app, text club, social platforms, landing pages etc. to drive traffic and promote offerings, services, and experiences effectively.Successfully build and execute social media strategies, create consistent and meaningful content across platforms, and handled customer complaints or criticisms on social media with grace.Assist in SEO tactics, including keywords, page titles, metadata, and local search optimization, resulting in improved search engine rankings for client businesses.Provide subject matter expertise in digital analytics, social media, and SEO, delivering detailed reports on customer and marketing data, along with actionable insights on channel and conversion performance.Assist in the ideation, planning, creation and launch of a new website.Generate detailed reports on sitewide customer behavior, navigation patterns, and potential UX improvements to enhance user experience.

Leads and supports the successful delivery of multiple digital marketing projects across marketing channels such as web, app, email, SMS, social, and paid media for MLCV enterprises. Provides ongoing strategic consultation and superior client support to help elevate partner brands and meet business goals.Works with clients to recommend and ensure digital campaigns, online content, and social media collateral all align with an overall digital brand strategy designed to attract customers and build both awareness and organic engagement.Collaborates with enterprises and marketing departments to develop new digital media strategies based on business goals and marketing programming. Make recommendations and present briefs regarding emerging opportunities and new media.Manages SEO tactics including keywords, page titles, strategic naming, metadata, and local search optimization for client businesses. Provides subject matter expertise regarding digital analytics, social media, and search engine optimization and create detailed reporting of client customer and marketing data. Deliver regular, actionable insights on channel and conversion performance.

Creates and presents strategic integrated media plans to meet project goals while managing budgetary requirements.Assists with coordination of materials for all online and offline advertising efforts including display, paid social, search, print, broadcast, outdoor and video.Executes social marketing strategy by developing new communities and managing branded online communities on the company's behalf using existing and emerging platforms.Responsible for assisting with the strategic direction of media usage for internal clients as well as identifying opportunities for paid media programs to drive business value.Builds communication channels with other departments by attending meetings and establishing relationships as part of the enterprise’s social media subject matter group.Creates engaging branded campaigns and capture live social content during concerts and events for social networks.Provides relevant content daily to all applicable social media outlets.Coordinates the marketing calendar with online activity, partnering with other departments to ensure proper online messaging and relevancy.Provides continuous social listening and social care coverage of all sites and relevant conversations.Measures, analyzes and reports the impact of social media and paid media campaigns.Assists in the strategy, coordination, set-up, and implementation of promotions and special events to support media messaging.

Successfully managed 60+ clients social media accounts to assist in engaging current customers and acquire new customers. This included both paid and organic social support. Managed online presence of each client to ensure business information was accurate and optimized. Dedicated member of the content creation team which guided and assisted in creating content for all OSM clients. Provided monthly reporting to each client individually on a monthly basis.

-Provide assistance with all social media platforms and blog-Create and assist in designing an e-commerce website -Researched and set up affiliate marketing programs and MailChimp (email newsletter program)

-Engage in weekly meetings to build public relations strategies and skills outside of the classroom-Writer for the chapters blog, "The Communication Perspective" http://ndsuprssa.wix.com/thecommperspective

-Actively make decisions regarding the NDSU student body and campus-Promote student government throughout campus-Actively working to re-brand their image and to create a strategic communication plan -Advertise and sell homecoming t-shirts to student body and staff

-Through PRSSA I competed in the national Bateman competition. In this competition, teams of four act as public relations specialists for the chosen organization. Our team implemented a strategic communication plan from start to finish throughout the 2015-2016 school year for the organization, Student Veterans of America.

-Handled all social media accounts: created and edited content-Performed all other communication tasks needed within the office