Lindsay Van Kirk Email and Phone Number

Acquired by Ampla in Nov. 2022Upside Financing provides inventory financing to growing CPG brands to help founders avoid giving away equity in order to scale their growth. We work closely with manufacturers to provide payment terms to qualified brands. At Upside, I lead the Product and Operations teams, overseeing the development of our roadmap for products and services across customer channels (brands and manufacturers) and the delivery of those products to our clients. I successfully led the transition from beta to general availability for our core platform product and built our team of product leaders and customer success specialists to support business growth.

Ribbon is a first-of-its-kind real estate technology company delivering certainty, transparency and joy to the home buying process. We’re transforming the real estate transaction to bring people home and level the playing field for everyday buyers. We empower homebuyers to convert their offers from mortgaged-backed offers to cash-backed offers to help everyday homebuyers be more competitive against institutional investing in real estate. During my time at Ribbon we experienced a wave of hyper growth, growing deal volume 10X. I oversaw go-to market and operational functions related to customer delivery - business development, inside/outside sales, revenue operations, transaction coordination (deal delivery), property management, risk management.

Responsible for the 3-5 year product strategy, in-year and quarterly roadmap planning and execution and commercial strategy for Xandr Invest - the owned demand side platform that combined AppNexus technology and AT&T data assets. I directed the Xandr Invest P&L of $150MM in revenue, which grew 40% YoY under my leadership. I led a product team of 3 Directors and 13 product managers (product manager I - Sr. Product Managers).

AppNexus acquired by Xandr (AT&T)

Responsible for the product strategy and commercial execution for all integrated marketplace partnerships - demand side platforms, supply side platforms, and data providers. Achieved over $1B in spend through the marketplace in first year leading integrated demand side platforms.

Commercial and product leader for a new AppNexus product line targeting small and medium sized publishers with a self-service integration and user-interface. Launched product and go-to-market strategy and drove growth to $20MM annual revenue run rate within 6 months. I scaled this team from operating as sole go-to-market individual to seven total - two sales representatives and five account managers.

Project lead for standing up Publisher Business Unit as a self-sufficient organization, including overseeing the change process and communications for integrating 2 company acquisitions into business unit. I served as Chief of Staff to General Manager of BusinessUnit and managed a team of six- two Operations Managers, two Operations Analysts, two Field/Sales Enablement Managers

Led cross-functional team in rebuilding subscription revenue model leading to customer adoption of $1M/quarterBuilt and developed a trusted team of 5 Sales Operations Specialists and 1 Business AnalystReduced customer credits from data entry errors by 94% over 12 months, saving $100K monthlyCreated and owned ongoing end-to-end Contract-to-Cash process for seamless order review, compliance, processing and go-live: contract administration, exception approvals, internal system updates, billing troubleshooting/reconciliation

appssavvy is an activity advertising technology company. Through its adtivity™ platform, appssavvy enables leading web, social and mobile publishers to unlock and create new, display advertising opportunities reaching people as they perform activities. adtivity by appssavvy offers scalable, center-of-the-experience, display ads, thus creating the most effective way to deliver and receive advertising.

Abrams Research is a consulting firm that advises clients on media presence, specializing in social and web media. Abrams Research creates strategic roadmaps for developing social media presence, and executes on these strategies. The firm was founded by Dan Abrams. Created and executed digital platform and conversation analyses and audience development solutions for clients; goals included building traffic to web properties and integrating social media platforms into overall brand web presence Managed all communications (day-to-day, meetings, presentations, wrap-ups) with major corporate clients and external expert consultants, including developing and executing a project conclusion presentation for CMO of Coca-Cola Published 2 industry-specific social media guides used as white papers for potential clients (15 pages each). Took from concept to plan Abrams Research rebranding initiative-including developing value proposition, corporate narrative, mission, values, and services descriptions. Built business development plan, including outreach, follow-up, scheduling and conducting meetings, and coordinating and writing RFP submissions for both Abrams Research and the digital advertising sales of Abrams Media