Lindsay Ware Email & Phone Number

Redwood City, California, US

San Francisco, California, US

San Jose, CA, US

• Implemented new AI-driven search and merchandising platform for the eCommerce team. Developed the business case, along with conducting vendor evaluations to finalize a recommendation. Managed the integration by working.
• Continuously improved content management systems for desktop and app, along with key areas of site functionality such as search rankings, attribute navigation, recommendations, and personalization to optimize the.
• Led the merchandising strategy for A/B site testing. Drove innovation and optimization by brainstorming with cross-functional partners and worked with the team to launch, track and measure performance. Presented to.
• Collaborated with PM, Engineering, UX and Web Dev teams to ensure flawless execution of new features and functionality, site usability, and product categories for each release.
• Managed the Gifts and Home Décor team that executed site merchandising and operations. Provided direction around strategy and success metrics. Set quarterly goals based on individual, team and business targets.

San Jose, CA, US

• Developed the site strategy for Shutterfly and Tiny Prints (across desktop, mobile web, app, and search results) that was consistent with the company's goals and supported an exceptional customer experience; lead the.
• Managed the creative development process, ensuring that briefs aligned with the site merchandising calendar and contained accurate promotional, product and brand messaging guidance; gave feedback on photography and.
• Reported on key performance indicators (KPIs) (visits, conversion, bounce/exit, cart abandon, RPV, brand category revenue, etc.) across devices, pages, and customer segments.
• Partnered with integrated marketing teams each quarter to ensure product messaging was consistent across all channels.

San Jose, CA, US

• Managed and executed merchandising strategy for Cards & Stationery, Calendar and Print categories. Supported new product launches and marketing initiatives within each category.
• Analyzed customer behavior and results driven by cross-sell program and site search results. Optimized to increase revenue and conversion with curated search landing pages and business rules. Consistently exceed goals.

San Jose, CA, US

Shutterfly is the leading Internet-based social expression and personal publishing service offering prints, photo books, cards, gifts and online hosting services.

San Francisco, CA, US

• Minted is a venture-backed social commerce company, crowd-sourcing graphic designs from a global design community and selling those as printed paper products focused on the stationery, invitations, and cards market.
• Managed design review for customer orders; met and exceeded the team's order per day and customer approval goals, which led to the responsibility of handling the company’s VIP orders.
• Created web-ready files from designer artwork submissions. Launched new products onto the site using Adobe Scene7 publishing system. Performed tasks with strict attention to detail, ensuring style and brand guidelines.
• Monitored the company’s online design challenges and compiled feedback for merchandising purposes; used results to evaluate stationery products and rank designers within the Minted community.

San Francisco, CA, US

• Montana and Ware Web Solutions, LLC is a creative services agency that develops marketing and advertising strategies in English and Spanish.
• Designed web banners, promotional emails, magazine ads and various marketing materials for clients
• Responsible for preparing, maintaining and receiving invoices, verified completeness and accuracy of all finances

Raytown, MO, US

• Provided creative direction for HTML emails, direct mail, social media and print advertisements
• Performed competitor analysis and researched market trends on various product lines that allowed the company to offer unique products at an economical cost
• Collaborated with the CEO and senior management on the restructuring of the company’s visual brand to improve the website, photography and content

Raytown, MO, US

• Coordinated the logistics of all national and state trade shows, developed innovative marketing materials and organized a 20x20 booth display - Successfully arranged more trade shows and seminars in the first quarter.
• Maintained relationships with Disney’s Fairytale Weddings and Lamar Wedding Center, the company’s two largest accounts and consistently provided a high level of customer satisfaction by instituting a production.
• Designed and built the company’s sample collection for all product lines; wedding albums, books, cards and prints, which was used for sales’ kits, trade shows, photography shoots and a program that allowed customers to.
• Managed a team of designers, directed the creation and production of the company's products, and managed vendor relationships
• Launched press printed and photographic card line by designing the initial templates, developing an internal workflow to process customer orders and evaluated the competitive market through research and attending.

Raytown, MO, US

• Worked within a team to exceed the expectations of customer support to more than 10,000 professional photographers
• Responsible for answering customer questions, problem solving and providing detailed information on new and current products
• Promoted to Sales Coordinator within the first year of employment where an increased amount of seminars and sales trips were accomplished; performance in the sales coordinator position led to promotion to Production &.

• Assisted production team by proofing proposal drafts, constructing product models and photographing products for final presentations
• Integral part of concept development; researched images to formulate design ideas and examined competitive market

• Photographed subjects for the news and art sections on and off campus; assignments varied in subject matter
• Contributed to a photographic feature on September 11th, with images taken from the college community

Bachelors, Art History, Anthropology, Photography

Semester Abroad, Focus In Renissance Architecture