Leverage social media platforms and e-commerce as the main focus to obtain maximum ROI while creating and implementing creative content for innovative direct and indirect digital marketing ad campaigns and email marketing strategies.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Successfully obtain growth in lead generation, brand awareness, e-commerce sales and customer retention for all clientele. • Train companies to excel in effective direct and indirect digital marketing strategies and practices for long-term sustainability.

𝑶𝒘𝒏𝒆𝒅 𝒃𝒚 𝑩𝒍𝒂𝒄𝒌𝒔𝒕𝒐𝒏𝒆 𝑷𝒓𝒊𝒗𝒂𝒕𝒆 𝑬𝒒𝒖𝒊𝒕𝒚, 𝑬𝒏𝒄𝒐𝒓𝒆 (𝒇𝒐𝒓𝒎𝒂𝒍𝒍𝒚 𝒌𝒏𝒐𝒘𝒏 𝒂𝒔 𝑷𝑺𝑨𝑽) 𝒊𝒔 𝒂 𝒍𝒆𝒂𝒅𝒊𝒏𝒈 𝒑𝒓𝒐𝒗𝒊𝒅𝒆𝒓 𝒊𝒏 𝒕𝒉𝒆 𝒈𝒍𝒐𝒃𝒂𝒍 𝒆𝒗𝒆𝒏𝒕 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝒊𝒏𝒅𝒖𝒔𝒕𝒓𝒚. 𝑬𝒏𝒄𝒐𝒓𝒆 𝒊𝒔 𝒕𝒉𝒆 𝒆𝒗𝒆𝒏𝒕 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒑𝒓𝒐𝒗𝒊𝒅𝒆𝒓 𝒐𝒇 𝒄𝒉𝒐𝒊𝒄𝒆 𝒂𝒕 𝒍𝒆𝒂𝒅𝒊𝒏𝒈 𝒉𝒐𝒕𝒆𝒍𝒔, 𝒓𝒆𝒔𝒐𝒓𝒕𝒔 𝒂𝒏𝒅 𝒄𝒐𝒏𝒗𝒆𝒏𝒕𝒊𝒐𝒏 𝒄𝒆𝒏𝒕𝒆𝒓𝒔.Reporting to the VP of Strategic Accounts & Venue Partnership, hired as the single point of contact for strategic account management on the Accor North American account including all Fairmont, Sofitel, Novotel, Pullman & Swissotel chains.𝐆𝐫𝐨𝐰𝐭𝐡 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲𝐍𝐞𝐭 𝐧𝐞𝐰 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡• $10 million annual quota 2020 achieved.• 56 venues / $80 million quota 2020 achieved.• $5 million annual quota 2020 adding net new services under existing MSA contracts achieved.𝐌𝐚𝐫𝐠𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲• 14% EBITDA quota achieved in 2020 versus 12.5% in 2019 = 12% YOY Annual Growth.𝐎𝐭𝐡𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Annual Strategic Plan.• Monthly P&L Reporting.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Increased sales by expanding the previously developed and piloted 3D render sales tool to be exclusively available for all Accor locations; increasing large event multi-year contract capture and retention KPI’s.

Tasked on special assignment from Canada’s Managing Director to oversee Encore’s largest portfolio location on a two-year plan to fix the existing strained venue partnership and redefine the role of a Director of Event Technology. Responsible for overseeing and realigning the sales and operations department of over 30 staff members servicing onsite event technology including hotel and client service satisfaction and P&L accountability.𝐆𝐫𝐨𝐰𝐭𝐡 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲𝐍𝐞𝐭 𝐧𝐞𝐰 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡h • 2018 $3.9 million annual quota; secured $4.1 million/ 2019 $4.4 million annual quota; secured $4.8 million = 17% YOY Annual Growth.𝐌𝐚𝐫𝐠𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲• 16% EBITDA quota achieved in 2019 versus 7% in 2018 = 128.6% YOY Annual Growth.𝐎𝐭𝐡𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Annual Strategic Plan.• Monthly P&L Reporting. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Improved sales revenue and retention by successfully creating and implementing a piloted new 3D render sales tool increasing large event multi-year sales capture and retention KPI’s. • Increased EBITDA performance by realigning processes, roles and inventory control using Lean Six Sigma theory. • Advanced service level KPI’s with increased engagement and collaboration of hotel and Encore staff paired with cliental feedback.

Responsible for overseeing the in-house event technology sales department, strategic growth strategy and financial reporting.Focused on growth strategies with multi-year contract and upselling opportunities, team development paired with consistent improvement on retaining client relationships and hotel sales staff partnerships and collaboration. 𝐆𝐫𝐨𝐰𝐭𝐡 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲𝐍𝐞𝐭 𝐧𝐞𝐰 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡• 2016 $4.1 million annual quota; secured $4.2 million• 2017 $4.4 million annual quota; secured $4.7 million • 2018 $4.9 million annual quota; secured $5.2 million• 11.25% Average YOY Annual Growth.𝐌𝐚𝐫𝐠𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲• 13.2% EBITDA quota achieved in 2017 versus 13% in 2016 = 1.5% YOY Annual Growth.• 15% EBITDA quota achieved in 2018 versus 13.2% in 2017 = 13.6% YOY Annual Growth.𝐎𝐭𝐡𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬• Annual Strategic Plan.• Monthly P&L Reporting.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• The first location in Canada to reach over $5 million in annual sales• The implemented processes and strategies are still used today to maintain over $5 million in annual sales during regular business levels.

Responsible for all large profile event technology sales.𝐆𝐫𝐨𝐰𝐭𝐡 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲𝐍𝐞𝐭 𝐧𝐞𝐰 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 • 2016 $4.1 million annual quota; secured $4.2 million𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Increased sales revenue and retention KPI’s with the main strategic focus on multi-year contract opportunities and increased collaboration strategies with hotel sales staff.

Live event production management and consultation. Managing and facilitating the coordination of production technology with the venue, client and audio-visual staff.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Maintained a high level of corporate and social event client relationships, ensuring confidence in services and increased client retention.

𝑨 𝒇𝒖𝒍𝒍-𝒔𝒆𝒓𝒗𝒊𝒄𝒆 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒐𝒏 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒔𝒑𝒆𝒄𝒊𝒂𝒍𝒊𝒛𝒊𝒏𝒈 𝒊𝒏 𝑪𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆 𝒂𝒏𝒅 𝑭𝒆𝒔𝒕𝒊𝒗𝒂𝒍 𝑳𝒊𝒗𝒆 𝑬𝒗𝒆𝒏𝒕 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔. Contracted to oversee and train all staff members on corporate event technology sales, full company rebranding strategy and execution of social media marketing. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Developed and integrated a well-defined sales process and strategy coupled with Sandler & Challenger Sales Techniques.• Wrote and developed all of the necessary print and website material for rebranding.• Top aid for market research regarding SEO & SEM.• Developed and implemented training on social media marketing campaign content strategies.

𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒅 𝒆𝒗𝒆𝒏𝒕 𝒅𝒆𝒔𝒊𝒈𝒏𝒆𝒓𝒔 𝒂𝒏𝒅 𝒕𝒆𝒄𝒉𝒏𝒊𝒄𝒂𝒍 𝒆𝒙𝒑𝒆𝒓𝒕𝒔 𝒇𝒐𝒓 𝒄𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒆 𝒂𝒏𝒅 𝒑𝒓𝒊𝒗𝒂𝒕𝒆 𝒔𝒐𝒄𝒊𝒂𝒍 𝒇𝒖𝒏𝒄𝒕𝒊𝒐𝒏𝒔 𝒊𝒏 𝒆𝒗𝒆𝒏𝒕 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒂𝒏𝒅 𝒆𝒏𝒕𝒆𝒓𝒕𝒂𝒊𝒏𝒎𝒆𝒏𝒕 𝒘𝒊𝒕𝒉 𝒎𝒖𝒍𝒕𝒊𝒑𝒍𝒆 𝒗𝒆𝒏𝒖𝒆 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔. Contracted to realign operations and strengthen the venue partnership.Responsible for overseeing and realigning the operations department of 15 staff members servicing onsite event technology including venue and client service satisfaction and P&L accountability.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Enhanced processes, roles and inventory realignment to maintain a consistent high level of internal and external satisfaction with staff, venue and clientele. • Improved maintenance requirements to ensure a high level of functionality and client fulfillment with a large inventory of venue built-in equipment.

Responsible for all event technology sales.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Increased sales capture and retention KPI’s with the main strategic focus on improving relationships with key corporate and social event coordinator industry leaders.

Responsible for all large profile event technology sales.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Increased sales capture and retention KPI’s with the main strategic focus on multi-year contract opportunities.

Directed the implementation of the newly acquired contract between PSAV (Encore) and the Fairmont Royal York beginning in 2009.Responsible for overseeing and aligning the sales and operations departments servicing onsite event technology including P&L accountability, hotel and client service satisfaction.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Increased event technology sales revenue over the previous competitor.• Improved profitability performance by realigning processes, roles and inventory control.• Advanced service level KPI’s with increased engagement and collaboration of hotel and PSAV (Encore) staff paired with cliental feedback.

𝑨 𝒑𝒓𝒊𝒗𝒂𝒕𝒆 𝑪𝒂𝒏𝒂𝒅𝒊𝒂𝒏-𝒐𝒘𝒏𝒆𝒅 𝒆𝒗𝒆𝒏𝒕 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒔𝒆𝒓𝒗𝒊𝒄𝒊𝒏𝒈 𝒎𝒖𝒍𝒕𝒊𝒑𝒍𝒆 𝒆𝒗𝒆𝒏𝒕 𝒗𝒆𝒏𝒖𝒆𝒔.Tasked on special assignment from Canada’s Managing Director to oversee their largest high profile portfolio location to fix the existing strained venue partnership.Responsible for overseeing and realigning the sales and operations department servicing onsite event technology including hotel and client service satisfaction and P&L accountability. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Average increase of 45% in sales revenue annually.• Increased operational functionality by developing new protocols and increased collaboration with venue and Stagevision staff paired with cliental feedback.• Developed and organized marketing and promotional opportunities including: networking events, tradeshows, commercials and print literature enhancing the strategic partnership.

Responsible for overseeing and realigning the sales and operations department servicing onsite event technology including hotel and client service satisfaction and P&L accountability.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Increased sales revenue by implementing improved internal sales processes.• Increased service level performance in operations by implementing improved protocols for all staff.

Responsible for staff and client management onsite for event technology setup, live event and teardown.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:• Increased client retention maintaining a professional environment of efficient and knowledgeable staff.

Aided in developing local bands and solo artists through the studio process by producing, engineering, editing and mixing their musical recordings using Pro Tools and other related software.

Coordinated stage set-ups, technician for sound, lighting, video and recordings for live bands, TV, special event festivals, corporate functions and sound design for theater performances.

Advised, repaired and installed equipment to ensure a better quality of sound and projection for live venues and home studios.