Collins + Wilson provides an array of services to best help you stand out against competitors and be the strongest you can be. By leveraging relationships with top influencers, we make it our goal to ensure each of our brands’ voices is heard above their competitors.Specialities include: Branding and Brand PositioningCollateral + Media Materials DevelopmentCommunity RelationsCorporate CommunicationsCrisis ManagementDirect MailInternal CommunicationsEvent Planning + ExecutionGraphic DesignMedia RelationsProduct PlacementSocial Media MarketingSponsorshipsTrade ShowsWebsite Development + Management

• Lead and execute public relations plans, messaging strategies, media relations, crisis communications and internal/employee communications• Conduct outreach to national consumer and trade media, regional and local media, bloggers and other key constituents based on needs of individual campaign• Develop messaging strategy and plan editorial content for clients’ and GKV’s social media presence on Facebook, Twitter, Pinterest, Instagram and other online platforms• Proven ability to secure media coverage with national, trade, regional and local media including Associated Press, Boston Globe, Real Simple, SHAPE, Huffington Post, WBAL-TV, WMAR-TV and WJZ-TV, among others• Provide media spokesperson training for satellite media tours and other media interview requests• Research and develop traditional public relations written materials as well as other messaging vehicles such as advertorials, white papers, website content, Facebook and search engine marketing advertising copy, e-newsletters and surveys • Plan clients’ events, such as grand openings and donor events• Conduct ongoing traditional and social media monitoring and reporting for Clients• Develop targeted media lists using VOCUS and Cision software• Oversee PR intern program for GKV

• Created optimal media strategy for clients through press release distribution and other communications tools such as a media contact database, monitoring, online press room management, and social media analytics • Developed new ways for clients to reach media and consumers by partnering with broadcast division