Lindsey Baker Email and Phone Number

Florist; The Wildflower Garden; I have a great passion for flowers and in lockdown; I used the time to train as a florist at Writtle University and started my own floristry business. Specialising in bespoke bouquets, and wedding flowers. My two professions recently collided when I recently created wedding flowers for a bridal shoot for John Lewis. You can see my creations on instagram @the_wildflower_garden

Deputy Style Editor; Take A Break, That’s Life, Yours, Bella, Heat & CloserBauer Media, Jan 2018 – Present• Fashion & beauty content creation – working across multiple brands and channels (print/digital/social media).• Styling and producing – fashion and beauty shoots.• Liasing with fashion PR’s and agents to build strong brand relationships.• Creative thinking – to plan ideas for all channels and forecast trends.• Creating schedules and over seeing content writers workload and copy is completed.• Proof-reading pages prior to publication and ensuring any changes are made.• Attending fashion and beauty press events and launches.

• Editorial – Good Housekeeping, Grazia, Prima, The Sun, Spirit & Destiny, Slimming World, Stuff, Fabulous, Candis, plus monthly beauty editorial for Simply You• Commercial Clients – Amazon, M&Co, Babies R Us, Ford, Isme, Superdrug, Tropic Skincare• Personal Styling – Susie Ma (Tropic Skincare/The Apprentice), Danni Sinha (Channel 5 News)

Fashion Editor; Lifestyle Fashion Group (Woman, Essentials, Woman’s Own & Woman’s Weekly)• Overseeing the fashion hub and managing the department.• Styling main fashion and features across all four brands.• Analysing trends and focus group info to devise new concept ideas for the fashion pages.• Attending weekly conferences with Editors of each magazine, and coming up with cover lines.• Regularly holding model castings and selecting models for each magazine.• Maintaining and building strong fashion PR relationships – often resulting in advertorial opportunities.• Signing off all fashion page proofs, and overseeing the assistant’s pages.• Shoot production, and managing budgets.• Representing the titles at key fashion events and shows.• Planning and collating stories for web pages and blogs.• Fashion design – I was selected by BHS to design one of the Editor’s Black Dress Collection.

Deputy Fashion Editor; Essentials Magazine, IPC Media, • Producing trend-led fashion and shopping pages.• Working alongside the Style Director on the monthly real women cover shoot. • Styling all real-women shoots for main fashion and features.• Managing the fashion assistant and interns, plus general running of the fashion department. • Brainstorming ideas, checking proofs, attending editorial planning meetings and press events. • Contributing to all social media, including Facebook and Twitter and the weekly E-newsletter. • Extensive experience planning and prepping overseas trips to Cape Town, New York and Miami.• An invaluable network of industry contacts, including fashion photographers, PRs, model agencies, hair and make-up artists, studios and production companies in the UK and abroad.

Music Stylist & Assistant; Freelance, Working alongside renowned stylist Faye Sawyer, I worked with a wide variety of music and artists on all aspects of promotion and development. My role included:• Image development – finding or developing a suitable ‘look’ for an artist or band. • Tour clothing – designing and sourcing all looks for artists and their backing dancers/band. • Video and sleeve covers – working closely with directors and photographers on concepts.• TV promo wardrobe – working to retain image consistency when promoting a single or album.• Selection of some of the artists I have worked with includes: Busted, Beverley Knight, Westlife, Gabrielle, Sam & Mark, Girls Aloud, Sophie Ellis Bextor, Gareth Gates, Michelle McManus. • Selection of some of the TV shows I have worked on includes: TOTP, Pop Idol, National Lottery, Popworld, GMTV, This Morning, The Chart Show, The Johnny Vaughan Show, The Wright Stuff.