- Implements data-driven, targeted marketing materials and manages paid media campaigns.- Responsible for executing social media and displaying ad strategies to achieve campaign goals and objectives.- Manage an advertising budget of approximately $150K and help implement reporting and tracking tools to produce regular reports on established KPI’s and data insights, and pivot readily to optimize campaign outcomes.- Collaborate with other members of the Dean’s Office Marketing, Communications, Recruitment and Enrollment (MCRE) team to meet the unit’s goals and stay abreast of the ever-changing landscape of digital media.- Set up technical tools to meet campaign needs through Facebook, Google Ads, Google Analytics, LinkedIn, Salesforce Marketing Cloud.- Communicate weekly & monthly budgeting of media plans with project manager.- Manage paid media expenses and reconcile budgets in a timely manner.- Compile data-driven reports for measuring global leads and tracking ROI for different campaigns.

Create, design, develop, and publish social and digital media content for local businesses.- Photo, video, graphics, captions, audio design, etc.- Experienced with Instagram, Facebook, TikTok, YouTube, Twitter, Threads, Linkedin, and Snapchat.- I have created content for companies ranging from local restaurants/bars to family-owned retail businesses, as well as creating/managing media for individuals.

Solely manage multiple social media platforms and accounts across several departments on campus, including:• Panther Central• Pitt Mobility• The Pitt Shop• The University Store on Fifth• Maggie and Stella’s Cards & Gifts• Pitt Farmers Market• Pitt Arrival• Business, Hospitality, and Auxiliary Services Department (LinkedIn and Facebook)- Oversee and spearhead the creation of marketing collateral that delivers and adheres to a clear brand message/voice across several departments, stores, and services across the Pittsburgh Campus.- Ensures projects and collateral meet deadlines in the timeline set for the release of content across all channels.- Assist in the planning, design and execution of promotional events and outreach campaigns.- Track, analyze and increase engagement across all social media platforms using media management platforms such as Hootsuite, Sprout Social, and Meta Business Suite.- Suggest and implement improvements to our overall marketing strategy.- Stay up-to-date on the most current social media trends across multiple platforms, such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.

- Oversee the creation of marketing collateral that delivers a clear brand message.- Assist with various writing, graphic design, and media projects as needed.- Ensures meeting deadlines in the timeline set for the release of content across all channels.- Assist in the planning, creation and execution of promotional events and outreach campaigns.- Track and increase engagement across all social media platforms.- Suggest and implement improvements to our overall marketing strategy.

• Starbucks Partner with the company for 6+ years.• Advanced social and conversational skills.• Excellent customer service and standards.• Ability to communicate clearly and effectively with team members.• Advanced in multitasking and working well under fast-paced environment and extreme pressure.• Attention to detail and passion for the craft of making coffee.• Promoted to a Certified Barista Trainer in 2021 and has since trained 3+ new Partners.

Worked closely with segment reporters and responsible for gathering up-to-date and accurate information on local and national news stories. Interview distinguished guests and closely follow current events to present stories to audiences in a well informed and unbiased manner. Brought appropriate and enthusiastic energy to the studio and encouraged the team during all stages of production.

Pursue, research, and write informational and factual news stories. Work closely with my producer to plan, shoot, and edit on-site interviews and capture B-roll for video packages. Interview experts and gather first-hand accounts of events. Write voice-over and AP style articles to post online. Present news stories on-air with professional and engaged energy.

Manager of the on-air studio before, during and after the live show; directs talent and cameras for each segment during live show. Communicates efficiently and effectively with the control room team and the talent. Quickly strategizes and solves problems during production.

Maintaining & updating the "Pitt to the Point” website; Responsible for maintaining and posting content across all Pitt to the Point branded social media platforms (Instagram, Twitter, Facebook, etc); Edit and add AP style news stories to the website on a weekly basis; monitors local TV stations during the live show for breaking news stories; connects “Pitt to the Point” to streaming platforms.

Student Social Media Specialist & Content Creator for The Pitt Shop & The Pitt Shop at the Pete.• Create and plan social media content.• Optimize engagement and interest in the Pitt Shop.• Create content tailored towards all student demographics.• Consistently and effectively communicate with the team and managers.• Plan meetings and collaborate with social media associates across multiple storefronts on the Pitt campus.

Consistently update and share on social media accounts, ensure posts are presentable and informative, create strategies to improve event turnout. Create content that is eye-catching and engaging, as well as informative. Work with the Wellness and Advertising Chairs in order to plan for new opportunities and events that drive student engagement in Student Government.

• Create content, manage, and analyze Phipps social media accounts - including Twitter, Instagram, Facebook and TikTok.• Write and draft public relations materials - various staff and employee interviews, website blogs, and press releases.• Create content, using Adobe programs - Photoshop and Premiere, to enhance the Phipps experience for visitors and drive content engagement.

• Worked under the supervision of the production manager and as part of the production team. • Duties included general administrative and clerical tasks requested by team members to complete projects efficiently and on-time. • Tasks included preparing the set with lights, props, equipment etc, escort actors around the filming area and coordinate extras, print and distribute daily paperwork (e.g. scripts, call sheets), ability to work efficiently with minimal supervision and physical ability to stand, walk and move around for long hours at a time.