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Experienced Sales Manager with a demonstrated history of working in the beer, wine and spirits industry on supplier, wholesaler and retailer tiers of the business. Skilled in Wholesaler Management, Business Planning, Sales, Team Building, and Account Management. Strong sales professional with a BS focused in Business Marketing from University of North Carolina at Wilmington.
The Wine Group
View- Website:
- thewinegroup.com
- Employees:
- 902
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Regional Sales ManagerThe Wine GroupCharlotte, Nc, Us -
Area Sales ManagerThe Wine Group Jun 2020 - PresentCharlotte, North Carolina, United States -
Regional Sales ManagerThe Gambrinus Company May 2018 - Jun 2020Dallas/Fort Worth Areao Responsible to deliver volume, market share, distribution, and budget targets on a monthly/quarterly/annual basis.o Develop & Present monthly/quarterly/annual business reviews to respective wholesalers and internal leadership teamo Build out monthly internal business reviews, and develop/implement actions plans to close gaps and capitalize on opportunitieso Develop, negotiate, & implement go-to-market pricing strategies to drive consumer purchases at retailo Conduct surveys to ensure our pricing is competitive at retail o Negotiate/Secure programming, out-of-home billboards, events, & sponsorships to promote brand awarenesso Work closely with distributor sales force in the trade to achieve company’s goals and manage progress to targetso Monitor inventory & orders by wholesaler to minimize out of stocks and excess inventoryo Coach and Develop Retail Account team and manage performance -
Malt Brand ManagerGlazer'S Distributors Oct 2015 - May 2018Dallas, TxGuide the effective use of marketing and sales resources to maximize the development and revenue of all Glazer's Malt brands. Responsible for integration and enhancement of supplier marketing programs as well as the tracking of pertinent sales results. Assist in the development of supplier relations, plans, and attainment of goals for 4 branches in North/West Texas.•Build strong working relationships with supplier representatives •Assist in developing annual, quarterly and monthly sales plans with suppliers •Communicate plans to the sales departments via meetings and other communication forms • Use analysis of internal sales reports, industry information and supplier reports to build plans and monitor results •Create sales incentive programs, track and review results with division manager and recommend course correction when needed •Work with marketing/division manager to develop marketing plans and adhere to supplier marketing budgets •Negotiate supplier co-op programs •Assist in the tracking of supplier tactical co-op budgets •Reports directly to Vice President - Malt NTX •Work with supplier and company representatives in the market to ascertain program effectiveness and identify other potential opportunities •Develop and make presentations to key customers•Work with branch management, corporate staff and vendors towards the successful implementation of new IT systems•Manage beer education program at branch level -
On-Premise Account Specialist Pernod Ricard BrandsSouthern Wine & Spirits 2014 - Oct 2015Charlotte, North CarolinaResponsible for developing and utilizing selling techniques and skills to promote Pernod Ricard’s Portfolio of brands with the goal to develop and improve key on- premise account relationships in conjunction with Distributor sales personnel. These responsibilities include product distribution; consumer visibility, brand education, proper pricing and product promotions. Key competencies include; POS placement, Brand Standards, Merchandising, and Distribution Goals. Building relationships and selling in new items and strategic initiatives at key accounts. Ensure all key initiatives and KPI (Key Performance Indicators) are to standard.Key responsibilities include:Executes PRUSA plan at store level.Merchandising & Promotion: Responsible for performing account visits with the frequency outlined by Manager for top accounts in marketplace to improve portfolio distribution, position and visibility versus competitive brands through adherence to PRUSA brand standards.Selling: Assist Distributor and PRUSA sales teams in "selling-in" new items and strategic initiatives at key accounts.Schedule and administer on site product promotions and signageBuilds relationships with franchise state key accountsMonitors and maintains up-to-date awareness on product information, company initiatives and promotions, advertising, and industry trendsDevelops account detailed "Call List" with key contact and call scheduleResponsible for daily Pre-Plan of activities and daily/weekly recap of results and accomplishments -
Senior Brewery Representative/Account ManagerBoston Beer Company Mar 2012 - 2014Greater Atlanta AreaFocus on developing new accounts and maintaining current accounts within the industry. A high emphasis is placed on increasing the availability and visibility of products in new and existing accounts by using consultative sales tactics.100% focus on selling products and/or upgrading number of product lines in retail accounts (bars/restaurants, liquor/grocery stores/convenient stores).Identifying major accounts that are not being penetrated with BBC products, and developing a plan to establish business with such accountsImproving conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of the brand.Partnering with distributors to ensure orders are placed, products are received and business is growing at accountsConducting waitstaff / bartender educations, beer tastings and evening promotions and events.Qualifications:-An intense competitive spirit with an assertive, confident personality-Strong sense of urgency and commitment to achieving results-Strong judgment and professional maturity-Excellent problem solving skills-Excellent communication skills-Ability to work both independently and within a team to accomplish goals-Demonstrated ability to plan and manage multiple responsibilities
Lindsey Benton Skills
Lindsey Benton Education Details
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Business Marketing -
University Of WollongongSports And Leisure
Frequently Asked Questions about Lindsey Benton
What company does Lindsey Benton work for?
Lindsey Benton works for The Wine Group
What is Lindsey Benton's role at the current company?
Lindsey Benton's current role is Regional Sales Manager.
What is Lindsey Benton's email address?
Lindsey Benton's email address is lb****@****nus.com
What is Lindsey Benton's direct phone number?
Lindsey Benton's direct phone number is +170443*****
What schools did Lindsey Benton attend?
Lindsey Benton attended University Of North Carolina At Wilmington, University Of Wollongong.
What skills is Lindsey Benton known for?
Lindsey Benton has skills like Sales, Account Management, Sales Management, Marketing, Beverage Industry, Sales Operations, Market Planning, Sales Presentations, Event Planning, Marketing Strategy, Key Account Development, Alcoholic Beverages.
Who are Lindsey Benton's colleagues?
Lindsey Benton's colleagues are Patricia Armas, Joe Novo, Teresa Ferrari, Meghan Mcnichol-Tress, Jose Nunez, Alexandra Beltran, Jose Ibarra.
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Lindsey Benton
Raleigh-Durham-Chapel Hill Area -
Lindsey Benton
New York, Ny1careergroupinc.com2 +131027XXXXX
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Lindsey Benton
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Lindsey Benton
Certified Epic Ambulatory And Bones Analyst /Clinical Informatics Specialist/ RnGreater Birmingham, Alabama Area2chsys.org, childrensal.org
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