Brand Manager (Consultant) Developed Youtuber OffBeatLook’s contemporary hair care line. Led all aspects of brand development, product development, initial conception to launch focusing on all go-to-market strategies.Led development from conception to finished product including formula development, fragrance, packaging and positioning Aided creative team in developing packaging, branding and websiteEnsured deadlines were met by managing timelines for new product development and brand assets Led social media strategy and activation, influencer programming, e-commerce and branded campaigns Consistently identified opportunities in the market by analyzing competitors and trends

Launched new direct to consumer natural, sustainable indie skincare line. Reported directly to the CEO, involved in virtually all aspects of brand development from initial conception to launch focusing mostly on brand management and digital go-to-market strategies and execution. Led digital efforts: social media strategy and activation, influencer agency management and execution, promotions, e-commerce, events, PR, partnerships and community management Created a social media content strategy and monitored all social media channel activityWorked directly with talent for influencer programs; created brand content with strategic messaging Managed on-boarding and ROI tracking for influencer partnershipsDeveloped a full marketing mix for a 12-SKU skincare line including branding, formulation, packaging and positioning Produced and art directed brand videos including tutorials, brand announcements and Instagram videos Managed casting, location scouting, props, and wardrobing. Oversaw editing and asset deliveries Conceptualized, produced, and led a product development team to create a beauty line for an A-list celebrity. Implemented branding and marketing strategies to pitch to major beauty houses as investors Collaborated PR agency for press outreach, landing over 50 placements with over 2 million impressionsPresented the product line in sales meetings to Sephora, Ulta, Nordstrom, Credo, and Bluemercury

Produced a unique fashion experiences for participants including veterans, cancer survivors and teens from low- income homes, all to be featured in content series for the Huffington Post and AOL. • Produced a unique content series in partnership with Unilever. These videos were featured on The Today Show and ABC News. • Worked with Michelle Obama and the White House staff to provide an experience event for military Moms-to-Be that included conceptualizing event and providing day of coordination. • Collaborated with fashion and beauty brands like Target, Lane Bryant, Ann Taylor, H&M to provide various charitable packages. • Collected and organized event assets and uploaded them to Huffington Post Glam4Good column.

Coordinate pulls with designers, participate in fittings and run-throughs, dress talent, prepped on air talent, manage inventory and returns.Oprah Magazine Wendy Williams Show Improper Bostonian Orbit Gum Fox 5 Good Day New York Conscious Magazine

Produced innovative activations, launch parties, photo shoots and fashion shows for various brands and venues like LeSportsac, Bobble, Sexy Hair, European Wax Center, Sally Beauty, Dear Drew, The Knot, NYFW, and The Rainbow Room.