I bring brand voices to life.My projects vary from crafting beautiful language into persuasive copy across multiple channels with the precise eye of an editor, promoting brand growth and evolution through voice development and storytelling, ideating, pitching, and executing creative campaigns, educating the public through highly researched articles that break down complex health science into digestible content, composing narrative scripts for film, designing text to intuitively guide users through digital interfaces, and creating engaging marketing content for social media, emails, and blogs to inspire community. No matter the audience, I aim to achieve dynamic results that convert, while always cultivating a lasting sense of authenticity.Clients include: Dunkin', Avln.ch, 8Greens, Leland Francis Skincare, Innovative Spa Management, Privai Skincare, Privai Spa, SpaSpace App, Spa Theology, The Raven Spa, Spa Space Chicago, Kimpton Hotel & Restaurant Group (IHG), Orlando Wellness Spa, Wellsmith, Magnet Beauty, Organic Girl, Calatrello Creatives, Vissla, Joel Gott Wines, The Fullest, AMVI (American Made Vintage Inspired), and Applauze App: 955 Dreams.

Waterford is an Irish heritage crystal drinkware & homeware brand established in 1783.Freelance copywriter for lifestyle-oriented crystal design brand, crafting brand-aligned deliverables to establish relevancy for a global modern audience. Executes written assets, including growth & retention campaigns, print collateral, social media, web copy, email marketing, product launches, retail & POS elements, and more. Works closely with Fiskars Group Art Director and Brand Marketing Manager to see all projects to completion.

JKR is a global branding agency based in London, NYC, and Shanghai.- Copywriting and concepting for Dunkin’ at an award-winning, cutting-edge agency, collaborating with the creative team to strategize, create, and execute innovative campaigns of a globally competitive caliber.

Privai is a luxury skincare brand that offers natural, nontoxic botanical solutions with next-level proven results.

ISM SPA is a luxury spa branding, design, and management firm.

SpaSpace is a wellness technology software platform and app that matches the unique needs of guests with specialized therapists at luxury spa and hotel locations.

Wellsmith is a digital healthcare management platform and app for patients with type 2 diabetes.- Worked closely with product designers and researchers to shape experiences, build trust with Wellsmith's community, and evolve the brand voice- Wrote towards the ultimate goal of helping Wellsmith users feel welcome and empowered, carefully considering tone and content that's consistent with Wellsmith's mission of belonging - Researched and created original, informative, and compelling wellness articles and blog posts

OK is an iconic modern design store specializing in housewares and fine jewelry based in Los Angeles and Tokyo.

www.okthestore.com

Vissla is an apparel brand representing surf culture, performance, and innovation.- Collaborated with the Media Marketing Manager as well as the Director, Cinematographer, and Producer to conceptualize storylines and write creative narrative scripts for surf films Palmera Express (2014) and Pedro’s Bay (2017)- Promotional copywriter for digital media, photo publications, merchandise, press releases, video taglines, and social media content- Awarded "Vimeo Staff Pick" for Pedro's Bay

The Fullest is a holistic wellness content platform.-Editor of all weekly content published in magazine-Contributor to Lifestyle and Community sections-Wrote weekly "blurb" introducing each issue-Brainstormed themes and concepts for magazine contentwww.thefullest.com

Joel Gott Wines is a wine brand with growing regions in California, Oregon, and Washington dedicated to producing more balanced, clean, complex, and elegant wines.www.gottwines.com

Fine jewelry, lifestyle, and artisan-made home décor store based in NYC.

www.loveadorned.com

Bohemian jewelry brand inspired by the oceans of the world.

Applauze, launched by Band Of The Day's 955 Dreams and acquired by Live Nation Entertainment, is a technology-driven, direct-to-fan ticketing platform serving the artist and event community.

Creative Writing Undergraduate Thesis Workshop: -Mentored and edited final theses projects for graduating students-Implemented workshops to encourage creative engagement

English One: Rhetoric and Composition for the College Writer:-Met individually with students for weekly tutorial sessions-Developed curriculum to foster student success in writing for college career and beyond-Taught lesson plans and facilitated group workshops-Helped assess students' final grades