*Brand development for emerging, mid-market, and legacy franchises. *Meta & Google PPC strategic ad development. *Analysis of current marketing trends to determine the effectiveness of different styles and strategies.*Analyze sales numbers compared to the marketing budget to find the profit margin and which campaigns were most effective. *Collaborate with other executives to make high-level decisions regarding the budget and the direction of clientele*Create and maintain a successful brand and image that attracts high-level investors.*Develop marketing strategies for new products or services that comply with current company standards

Accomplishments: Managing a Board of Directors comprised of 25 artistic educators, Securing $16,000 MAC Grant Funding for FY24-FY25, Graphic rebranding of the organization, Initiating a Paid Internship with Mississippi State University for North DramaFest, Initiating volunteer recruitment program and donor mapping as part of the Long-Term Strategic Plan. Elected by the MTA's Board of Directors in 2023. The Executive Director is responsible for handling correspondence and business associated with the Mississippi Theatre Association, answering all inquiries for information about the association, promoting the Mississippi Theatre Association by overseeing the publication and distribution of the MTA Newsletter, organizing and maintaining all business files of the association, including officer and festival chair manuals of operations as well as copies of financial reports, maintaining mailing lists and membership data of MTA members and association contacts, seeking funding to support the activities and operation of MTA, organizing all special events and meetings of the Association, and assisting the MTA Convention Host in the coordination and running of the annual MTA Convention, including:i. Organizing, printing, and mailing all convention documents, including the convention programii. Receiving and organizing convention registration materialsiii. Purchasing all needed trophies and awardsiv. Serving as the convention contact person for the convention hotelv. Assisting the convention host and local arrangements persons with the overall administrationof the annual conventionvi. Making hotel room reservations and travel arrangements for festival adjudicators and specialguests of the conventionvii. Working with local businesses and vendors to support the conventionh. Maintaining and updating the MTA website

Pearce Renewables, a global account, gained over 6,000 organic followers on LinkedIn after running their SEO and developing branded organic content for nine months. Dr. Woo's Diabetes Endocrine Institute started at #4 on Facebook and became #1 in its category for Mississippi after one year of service. HomeCare Hospice started as the #3 Hospice business on Facebook and became #1 in its category for Mississippi after one year of digital ads and social media management. Healthier Mississippi People worked on a shoestring budget to recruit nurses during COVID. 500 new hires were acquired for the state's largest hospital in its first year.As the founder of Startorix Media Solutions, she has managed multiple social platforms and served as the sole creator of social media content for statewide brands such as Central Surgical Associates, Dr. Woo’s Diabetes and Endocrine Institute, HomeCare Hospice, Healthier Mississippi People, and national brands such as Pearce Renewables and Unitek Global Services for THINK Creative Intelligence Agency. Screen casting is offered for agency analytics and case studies are available upon request**

First-time success lobbying to add Spinal Muscular Atrophy to newborn screenings in the state of Mississippi. While SMA was added to the federal RUSP, adding the condition to the existing panel is determined by state legislation. Meetings took place with the genetic advisory committee, the Mississippi Department of Health, and our congresspeople in Washington D.C.

*Brand development, awareness, and recognition for entrepreneurs and established businesses.*Social media content creation of custom graphics and copywriting daily for 13 business accounts.*Google PPC ad development, optimization, execution, and monitoring. *Reputation management for all digital platforms. *Analysis of current marketing trends to determine the effectiveness of different styles and strategies.*Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective. *Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company. *Create and maintain a successful brand and image that attracts customers to the product or service*Develop marketing strategies for new products or services that comply with current company standards

Traveling public speaker hired to speak solely on son's behalf of his experience with Spinraza. Results vary from one patient to the next. Please consult a medical professional before administration.

Oversaw vacancy flow and managing make ready staff for apartments and homes available foracquisition, closed leasing deals, and drafted contracts. Involved in the entire process of leasingthe 425 properties as follows:• Met the tenants and gathered their requirements such as the type of property they areinterested in, their budget, their financial status, location in which they are looking for aproperty. Conducted credit criminal/background checks to ensure they were qualityrenters.• Arranged meetings of the tenants with the property holders and participated innegotiating and closing the deals• Followed the latest trends and news in real estate world and looks for the potential clientsin the industry• Discussed the legal issues related to the leasing contracts and helps in preparing properlegal documents to prevent any kind of legal issues in the signed contracts• Collected the leasing amount form the tenants and helps them in filling leasing forms anddocuments• Oversaw the documents submitted by the tenants and checks for their validity andaccuracy.• Managed make-ready staff composed of 3 vendors and 2 in-house staff members toensure timely delivery of completed, flipped apartments and homes for scheduledmove-insMain accomplishments: Averaged 15-20 new contracts per month for peak season withbonus incentives. 98% closing rate for leases.

• Served as a brand and communications leader within theorganization: messenger of brand positioning & marketing initiatives• Lead development of creative content for social media marketing• Planned and administers firm's marketing operation budget for all forms of mediabusiness development• Internet marketing on all social media platforms• Digital media campaign development• Competitive and strategic planning, budgeting and forecasting, media buying• Event coordinator and director• Manages marketing suppliers: negotiates with media agents to secure agreements fortranslation of materials into other media.• Edits materials according to specific market or customer requirements.• Corporate sponsorship director• Develops promotional materials including marketing collateraland print copies• Oversaw business development activities, corporate communications activities:external communications and systems, internal communications and systems, publicrelations efforts, external vendors and consultants• Developed and administers marketing database• Managed day to day activity with PR, press and marketing communications agencies• Served as the primary point of contact for incoming mediacalls, including requests for meetings and interviews with company• Developed key messaging, branding and positioning statements. Draftedengaging, accurate and effective press releases. Oversaw and adhered to thecommunications department budget.• Worked in conjunction with media buyer and advertising agencies to ensure propercommercial traffic was delivered for media to air in five designated markets.• Script writing, editing, and casting for local production of commercialsMain accomplishments: maintaining incoming cases for a major law firm that demanded a 35%profit margin