Lindsey Fields Email & Phone Number

Seattle, WA, US

Santa Monica, California, US

Los Angeles, California, US

Los Angeles, California, US

Los Angeles, California, US

San Francisco, California, US

Responsible for driving 50% year over year revenue growth by redeveloping Pinterest’s value proposition and narrative for Amazon.comResponsible for segment organization’s global strategy and product deployment roadmap to facilitate automated measurement, ads delivery and optimization, developing an always on direct response strategy impacting over $50M+ in.

San Francisco, California, US

Responsible for developing & delivering client training, media & strategy thought leadership as well as contributing an average of 25% in quarter incremental revenue for Amazon.com and their subsidiaries Co-developed product feedback workstreams to surface partner asks & blockers throughout the product incubation and maturation lifecycleWest Coast Account.

Seattle, WA, US

• Advocated One Amazon product offering to global e-commerce stakeholders utilizing data-driven approach to changing how digital media is purchased, optimized, and actualized across Amazon
• Developed and presented online and in-person learning solutions to global new hires across Amazon Media Group (AMG) organization. Content designed from scratch, with over 1500 employees consuming content at a 98%.
• Led intra-company governance summit focused on One Amazon product across Amazon Media Group. Content consumed by over 100 corporate leaders across business units in US, EMEA, APAC regions
• Partnered with global stakeholder across AMG business as Retail SME, responsible for educating team on basics of retail vertical, terminology, partnership recommendations, and key performance indicators
• Created extensive learning content, with deep experience in Articulate e-Learning technology

Seattle, WA, US

• Managed strategic relationship between Amazon and Proctor and Gamble’s digital advertising team.
• Partnered effectively with stakeholders across P&G direct and agency to drive digital media campaigns across various Amazon sites. Worked with internal Amazon teams to ensure product inventory, anticipate opportunities.
• Streamlined complex AMG and retail processes to ensure flawless campaign delivery and high level of customer satisfaction across P&G stakeholder groups
• Developed programmatic approach to RFP process and created tool requirements to improve all elements of the campaign management process (SLAs, optimization, escalation path, reporting). Results included decreased.
• Built and presented brown-bag content to senior leadership team, focused on best-practices of successful campaign management for Proctor and Gamble – one of Amazon’s largest digital advertiser

Seattle, WA, US

• Created end-to-end new employee mentor program for Grocery segment within Amazon retail category. Content included campaign management best practices, soft-skills development, organizational details, and internal tool.
• Managed complex digital advertising relationships with Amazon’s small/medium grocery customers, including Pop Chips, KIND Bars, and 7th Generation Paper Products. Portfolio increased from $1k/month to over $10k/month.
• Performed all elements of campaign delivery and management including IO set-up, trafficking, inventory availability, optimization, and reporting
• Partnered with engineering team to develop product features to streamline account mgmt processes
• Presented monthly performance reviews to each client, in collaboration with Account Executive

Seattle, Washington, US

• Managed complex account relationship with WhitePages’ most strategic Network advertisers. Portfolio included 15-20 accounts and end-to-end responsibilities included: media/placement recommendations, price negotiation.
• Utilized home-grown account management solution to monitor and exceed quota attainment. Partnered with team members to use solution across account management team, ensuring consistency and accuracy
• Partnered with internal sales organization to monitor and maximize network inventory (and revenue) with the Rubicon Project technology

• Collaborated with account team to maximize advertiser revenue through weekly inventory management, optimization, up-selling opportunities, and revenue reporting