Lindsey Harrison Email & Phone Number

Chicago, Illinois, Us

Santa Barbara, California, Us

Cross-functional Sales Strategy and Category Insights leader recognized for streamlining communication across teams leading to internal alignment, accelerated project resolution, strategic innovation and material sales growth. Nimble, team-player mentality with a track record of identifying and transforming growth gaps in profits and savings. Trusted point of contact for data supporting BOD meetings and inquiries.

Santa Barbara, California, Us

• Created the portfolio of sales materials including seven unique product line decks focused on establishing incrementality, debunking cannibalization, defining fair share of shelf and increasing retailer market share • Supported Marketing with size of prize analyses, volume builds for innovation and strategy for launches• Introduced the post-promo analysis process into Sales and Finance SOPs• Designed a space-to-sales analysis leading to increased facings and new item placement across three Strategic Retailers• Aided in the sell-in of getting six new items into Walmart in a single MOD review

Bay City, Oregon, Us

Sole manager responsible for category management and data insights for the organization. Proactively develop insights and translate POS and consumer data to shape business strategies, solve distribution and marketing challenges, and accelerate sales for a $100M+ brand.• Led the development of a core selling story leveraging market research, syndicated and consumer data • Developed insights to support distribution expansion, improved shelf merchandising and promotions • Researched and reported on category trends, white space and risks to guide innovation and strategy

Portland, Oregon, Us

Managed the distribution, integration, and interpretation of sales data across sales, marketing, finance and operations departments of an early stage company. Oversaw the evolution of data into strategic sales stories, annual KPIs, strategy and innovation plans.• Designed and developed a robust sales reporting process from report architecture to analysis and insights which guided the annual and quarterly plans, KPIs, sales strategy, innovation, and marketing programs• Created and implemented a revised forecast tools, revamping monthly and annual planning process to bring accuracy to financial projections and create measurable objectives for the company• Supported sales with data stories and insights to aid in new product placement, promotional selling and relationship building. Partnered efforts grew national distribution of 4 product lines over 25,000 PODs and delivered revenue growth +26% in 2018 and +25% in 2019• Assisted CEO on the annual fundraising process, crafting data slides for the pitch deck. Reviewed and advised annual 3-year plan based on data, insights, and collaboration with consultants

Portland, Or, Us

Supported category management, sales planning, marketing and strategy initiatives up to the C-Level. Worked collaboratively and cross-functionally to translate information into key insights and actions with top/bottom line business impact.• Analyzed marketplace trends leveraging Nielsen/IRI POS, VIP data, consumer panel, SPECTRA, pricing tools and Market Track to drive gap closures, capitalize on white-space and reverse negative brand and category trends. Presented findings to internal leadership teams and external stakeholders • Partnered with sales to strategically sell products and programs to retailers and distributors helping to maximize and exceed sales goals• Initiated and rolled out a process for tracking new item performance prompting actions towards accurate plan management such as sku rationalization, revised POD goals and promo guidelines• Researched and advised on a new pricing strategy reversing 10 months of negative sales trends• Managed $400k in syndicated data services including Nielsen, IRI and Market Track

Portland, Or, Us

• Created sell-in strategies, data templates and new item meeting presentations to support company initiatives and a unified go-to-market strategy resulting in data integration into all sales presentations• Pioneered a data training program for sales and marketing resulting in 90% sales engagement in syndicated tools and increased data inclusion in Stage-Gate proposals • Proactively advised brand teams on marketplace trends, inspiring innovation, and line-extension leadership within the category

Led and managed the organization and dissemination of all syndicated data to sales, marketing and leadership teams. Identified distribution and white space opportunities and outlined recommendations for action grounded in data.

Chicago, Il, Us

Supported 30+ CPG Clients with superior customer service to resolve data issues, engage in consultative selling, communicate actionable insights from data, influence fact-based decision making and educate on analytics solutions to drive growth. Collaborated with IRI cross functional organization to improve data quality and strength partnerships to increase sales opportunities.• Consulted clients on a full range of services, including store data analysis, purchasing behaviors, surveys, audits, data modeling and custom projects• Engaged with sales, marketing, and C-level teams to address and solve business issues through analytical problem solving, leveraging POS and consumer panel data• Coordinated, executed, analyzed, and presented findings from a variety of research projects and recommended action steps and additional research opportunities

North Ryde, Nsw, Au

Served as the main liaison between Sales and Marketing teams, coordinating timely distortion pf displays, POS and promotional materials to sales. Aided marketing managers in development of national, local and account specific marketing programs.