Neustar was acquired by Transunion in December 2021.

Neustar was acquired by Transunion in December 2021.

• Consultant and digital strategist in Comscore's credit card strategy consulting practice. Responsible for developing and optimizing strategy solutions (marketing strategy, user growth/acquisition strategy, engagement strategy, online servicing capabilities) in consumer and small business credit card spaces.• Presenting to and advising senior executive audience and key-decision makers at high-profile financial institutions in the U.S. (including the top 10 credit card issuers in the U.S.) on a quarterly basis.• Providing strategic recommendations, action-driven business insights, and business intelligence to Fortune 100 financial services companies relating to credit card products.• Working with internal and external stakeholders to create KPIs to measure clients' marketing effectiveness, competitive benchmark, and campaign performance. Analyzing competitive landscape (competitor campaign effectiveness, traffic, acquisition volume) and identifying areas of improvement.• Analyzing data on digital trends, marketing effectiveness, and user acquisition growth effectiveness across the digital eco-system.

• Researched companies and provide competitive analyses• Provided quality assurance for client websites• Content loading for multiple client websites• Performed SEO auditing for Bluetext website and client content• Supported designers with media production for clients