Lindsey O'Brien Email & Phone Number

Greenville, Sc, Us

Greenville, Sc, Us

• Oversee and lead a team of multimedia content creators to ensure a consistent stream of fresh and innovative content for social, web and print publications.• Develop compelling, thoughtful and unique social and digital media content to elevate Furman’s reputation and impact using photo, video and written content. • Counsel and collaborate with campus partners managing their own social channels in setting standards, educating, sharing takeaways and setting measurement precedence on all digital properties. • Collaborate with the University Communications team to strategize and optimize organic content performance.• Collaborate with Creative Services and Digital Marketing teams to strategize, implement and grow paid media performance across social channels.• Create and manage content calendars for social media platforms.

Greenville, Sc, Us

• Manage all social media platforms including Facebook, Instagram, TikTok, LinkedIn and Twitter• Implemented new social media and content marketing strategies that engage alumni, students and community members • Work with University Communications team to optimize news and public relations content for audience engagement across digital marketing channels • Create innovative and engaging video, photo and written content for university’s digital communication channels • Coordinate with students and campus departments to create content that showcases their diverse activities and achievements • Manage student interns and foster environment that leads to growth and learning for their future careers • Created and manage a TikTok account for the University

Greenville, Sc, Us

• Developed new content marketing strategy alongside COO to increase brand awareness, follower engagement, donor and client relations and search engine optimization • Assisted with the marketing and execution of three events, including the organization’s first ever virtual Give-a-Thon, raising over $155,000 in total • Created content for all social media campaigns and social platforms increasing engagement by 9x the previous amount and followers by 13.5% overall • Responsible for creating and managing two Facebook groups

• Recruited a diverse volunteer program of over 100 volunteers and supervised volunteers at the build site• Managed all social media platforms; increasing followers, donations, and post engagement by over 40%• Managed over 30 affordable mortgages• Organized Board of Directors’ meetings and participated by reporting on organization’s well-being• Oversaw and sat on all committees including Family Selection, Family Partnership, Fund Raising, and Public Relations• Wrote and enacted procedural policies as needed• Updated website to engage the community and attract donors

Dallas, Tx, Us

• Planned and executed two fundraising events per semester for St. Jude Children's Research Hospital raising over $40,000 in the spring and fall 2017 semester• Encouraged 120 members to volunteer at a local after-school program for low income children through drivers of the week and prizes• Headed the chapter's philanthropy committee of 15 girls

Greenville, Sc, Us

• Assisted students in their adjustment to the University • Promoted a sense of community within the building by organizing building activities• Provided mentoring services as needed such as helping students choose classes and mediating roommate troubles• Worked in the Housing and Residence Life office answering phone calls, managing dormitory keys, and checking students in and out

Greenville, South Carolina, Us

• Taught low income Kindergarten-2nd grade students in Math and English, with a focus on improving the students’ behavioral, social, and emotional needs• Collaborated with other interns to create engaging math and science activities.

Master'S Degree, Business Administration

Bachelor Of Arts - Ba, Psychology, Poverty Studies Minor